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How to custom face serum efficacy products for private brand?

August 1, 2023
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Efficacy products are products that have been configured to achieve different skin effects. People often choose products with different effects to repair the skin barrier according to their specific skin problems. Of all the efficacy products, people usually prefer those with facial serotype, which is determined by the texture and other characteristics of the serum product. Why do facial serum products stand out among skin efficacy solutions? How do facial serum products work? How to use efficacy facial serum products for brand customization? Let’s explore together.

custom face serum

Why custom face serum products stand out among skin efficacy solutions?

First, serum often contains higher concentrations of active ingredients compared to other skin care products, such as creams or lotions. This higher concentration allows for a more effective and targeted effect on the skin, making them effective at addressing specific skin problems such as fine lines, dark spots or hyperpigmentation.

Second, serum is usually light in texture and can be quickly absorbed by the skin. Serums usually have a watery or gel-like texture, which allows them to be quickly absorbed into the skin. This property makes them suitable for all skin types, including oily or acne-prone skin, and allows consumers to pair them with other types of products.

Third, for serum products, there are generally specific benefits, and different serums can be designed for specific skin care issues. By using serums that meet your specific needs, you can maximize the benefits and results for your skin.

Fourthly, the serum is versatile and can be incorporated into various skin care routines according to individual needs. They can be used in the morning or evening, or added with other products such as moisturizer or sunscreen.

Finally, serums can provide a more targeted and effective formulation, and serums often provide noticeable results more quickly than other skin care products. After continuous use, the user may notice an improvement in the texture and appearance of the skin.

custom face serum

Classification of custom face serum efficacy types

Serums can be classified according to their type of efficacy, which refers to the specific skin care problem or benefit they target. Different serums contain different active ingredients and formulations designed to address specific skin problems.

custom face serum

The following are some common classifications of serum efficacy:

  • The anti-aging serum helps to reduce the appearance of fine lines, wrinkles and improve the overall texture and firmness of the skin.
  • Whitening serums focus on addressing pigmentation, dark spots and uneven skin tone.
  • The moisturizing serum is formulated to provide strong moisture to the skin. It attracts and retains moisture, helping the skin stay plump and hydrated.
  • Soothing and calming serums are designed to reduce redness, inflammation and sensitivity and are able to soothe and calm allergic skin.
  • Anti-acne serums can be a lifesaver for those with acne or blemishes, these serums help clear blackheads and prevent breakouts.
  • Oil control serum products are formulated to regulate excess oils in the skin, making them suitable for oily or combination skin.
  • The antioxidant-rich serum helps protect the skin from environmental damage caused by free radicals while repairing the skin.
  • Exfoliating serum contains chemicals like exfoliants that can help remove dead skin cells, unclog pores, and promote skin renewal.
  • Barrier Repair and strengthening serums designed to strengthen the skin’s natural barrier, improve water retention and protect the skin from external invaders.

Characteristics of different skin problems and corresponding functional repair principle

Different skin problems have different characteristics, and the principles of functional repair focus on effectively solving these specific problems. The combination of serum with different effects can effectively solve different skin problems. First of all, let’s understand the repair principle of different skin problems.

custom face serum
  • Hyperpigmentation and dark spots

Pigmentation and dark spots is a common skin problems. Hyperpigmentation results in darker skin color locally, which is caused by increased melanin production. This can be caused by sun exposure, acne scars, or hormonal changes. For problem skin with pigmentation, the functional repair principle is whitening and sun protection. For whitening and brightening, some whitening agent ingredients can be used, which can help fade dark spots and balance the skin tone. While whitening and repairing the skin, it is also necessary to do a good job of sun protection. Use sunscreen and physical sun protection daily to prevent further skin pigmentation.

  • Skin aging

Skin aging is a common problem in the process of skin care. Aging skin often shows fine lines, wrinkles, loss of firmness, and uneven toning. This is due to reduced collagen production, environmental damage, and the internal aging process. This type of skin functional repair principle includes antioxidants, increased collagen, sun protection. Use face serum containing antioxidants such as vitamin C and vitamin E to protect skin from free radicals and environmental damage. The use of collagen promoters such as peptides can stimulate collagen production and improve skin texture. An important part of anti-aging also includes sun protection, and frequent use of sunscreen to prevent further photoaging caused by UV exposure.

  • Dry skin

Dry skin is a common skin type, especially in high latitude, cold weather areas prone to such skin problems. Dry skin lacks moisture and feels tight, itchy, or flaky. It is usually caused by a weak skin barrier that does not retain water effectively. The repair process of dry skin is hydration, barrier repair and water retention. First, use hydrating face serums and moisturizers that contain ingredients such as hyaluronic acid, glycerin, or ceramide to lock in moisture. Then look for face serum products that contain essential fatty acids and cholesterol to strengthen the skin’s protective barrier. Finally, ingredients such as petroleum jelly or shea butter can help form a protective seal and prevent moisture loss.

  • Comedogenic skin

Comedogenic skin is one of the most common skin problems in dermatology. Acne-prone skin is often characterized by pimples, blackheads, whiteheads, and inflammation. Excessive oil production, clogged pores, and the growth of acne-causing bacteria are common factors.

There are several common types of comedogenic skin:

  • blackhead, which is an open acne, compared with closed acne, showing skin color of the pimple, blackhead skin lesions accompanied by significantly expanded hair follicle openings, its clogged pores in the sebum surface contact with dust in the air and oxidized in the air, resulting in a black tip, directly affecting facial beauty. Blackheads may also further evolve into various inflammatory lesions, such as pus, nodules and cysts, accompanied by pain and scarring, seriously affecting skin health and quality of life.
  • Acne, belongs to the acne grade I characteristic skin lesions, skin color papules, also known as whitehead acne.
  • Acne, usually referred to as the skin breakout phenomenon, generally refers to the outbreak of acne problems, mainly on the face, that is, commonly known as acne, mainly manifested as red inflammatory papules and pustules. 

For acne skin, its functional repair principle links are oil control, exfoliation, antibacterial and anti-inflammatory. The first is oil control, using oil control face serum products that can regulate sebum secretion without over-drying the skin to make a basic protection for the skin. Secondly, regular exfoliation helps to unclog the pores of the skin, thereby preventing the appearance of acne at the root. Antibacterial is also an important part of acne skin repair. Use a face serum with antibacterial ingredients that can help fight the bacteria that cause acne. Anti-inflammatory face serums help reduce inflammation and redness. This is a complete serum combination for acne skin repair care.

  • Sensitive skin

Sensitive skin has high demands on the efficacy and ingredients of cosmetics, and sensitive and irritated skin is prone to redness, itching and irritation, often caused by environmental factors, allergens or irritating skin care products. Sensitive muscles need to adopt fragrance-free and mild facial serum products, and choose skin care products that do not contain fragrances or irritating ingredients to reduce irritation. A facial serum with soothing ingredients is also used to calm and soothe the skin.

  • Oily skin

Oily skin is a typical skin type. Oily skin produces excess sebum, which leads to glowing skin and clogged pores. The functional repair principle of oily skin is oil control. Use oil-free or moisturizing face serum products to help regulate sebum production. There are also special requirements for texture, and oily skin needs to choose lightweight, non-comedogenic products to avoid clogging pores.

custom face serum

Which face serum ingredients can achieve various effects?

Facial serum products want to achieve the above effects and solve the above mentioned skin problems, which requires a variety of ingredients for different effects to support. When customizing products, the addition of ingredients needs to be controlled by a professional team of engineers. Xiran’s engineering team has many years of experience in ingredient customization, and can add the ingredients required by customers on the basis of mature formulas and customize the efficacy required by customers.

face serum ingredients

Custom face serum brightening and whitening ingredients:

*Vitamin C, also known as L-ascorbic acid, is a potent antioxidant that inhibits melanin production and reduces the appearance of dark spots. It also protects the skin from free radical damage caused by sun exposure. The recommended concentration in facial serum is 10-20%.

*Niacinamide, a form of vitamin B3, reduces the transfer of melanin to the skin’s surface, thereby improving overall skin tone and reducing pigmentation. The recommended concentration in facial serum is 2-5%.

*AHAs, such as glycolic acid or lactic acid, act as exfoliants, removing dead skin cells and promoting a more radiant complexion. They can also help reduce dark spots. The recommended concentration of AHAs in facial serum is about 10%.

*Arbutin inhibits the activity of the enzyme tyrosinase involved in the production of melanin, making it effective in preventing skin stains and freckles. The recommended concentration for arbutin in facial serum should not exceed 7%, with 1-2% being the recommended concentration for optimal results.

*Kojic acid, derived from fungi such as penicillium and Aspergillus, inhibits tyrosinase activity, which plays a role in melanin production. It not only helps fade stains but also provides moisturizing benefits. The general recommended addition amount of kojic acid in cosmetics is 0.5-2.0%.

*To enhance the antioxidant properties of facial serums, one can consider combining vitamin E with other plant extracts. These combinations can provide additional benefits for the skin.

It should be noted that after the use of facial whitening serum, it is necessary to timely moisturize the face and do a certain amount of sunscreen work. At the same time, it is also necessary to eat more antioxidant fruits and vegetables, adjust work and rest, etc., in order to make the whitening ingredients play the greatest effect.

Custom face serum anti-aging & anti-wrinkle ingredients:

When formulating facial essence products with anti-aging and anti-wrinkle effects, it is essential to include ingredients that can target specific signs of aging and promote overall skin health. Here are some key aging and anti-wrinkle ingredient recommendations and dosage suggestions.

*Retinol and other retinoids are considered to be one of the most effective anti-aging ingredients. They help stimulate collagen production, promote the renewal of skin cells, and reduce the appearance of fine lines and wrinkles. The recommended concentration of facial serum containing such ingredients is 0.25% to 1%. Consumers are advised to start with a lower concentration when using and gradually increase as the skin becomes more tolerant.

*Peptides can stimulate collagen synthesis, improve skin elasticity, and reduce the appearance of fine lines and wrinkles. Different peptides may have specific benefits when combined into polypeptide combinations, and the recommended serum concentration of polypeptide components is usually 2-5%.

There are many other anti-aging and anti-wrinkle ingredients, when choosing a product with this specific effect, you need to consider consulting a dermatologist or skin care expert, and use a product that is suitable for your own skin condition.

Custom face serum acne ingredients:

When formulating a facial serum product with anti-acne effects, it is essential to contain ingredients that help reduce excess oil, unclog pores, and combat acne-causing bacteria. Here are some of the main ingredients with anti-acne properties and their recommended concentrations.

*Salicylic acid is an effective exfoliator that penetrates pores and helps unclog them, which is especially beneficial for treating and preventing acne. The recommended concentration of salicylic acid facial serum products is 0.5% ~ 2%. When using products containing salicylic acid, it is necessary to pay attention to the state of the skin and gradually use according to the appropriate concentration.

*Benzoyl peroxide is an antibacterial agent that helps kill acne-causing bacteria and reduces the inflammation associated with acne. The recommended concentration for facial acne serum products containing benzoyl peroxide is 2.5% to 5%.

*Tea tree oil has natural antibacterial and anti-inflammatory properties that can help reduce acne damage and inflammation. The recommended concentration of tea tree oil in facial serum is 2-5%. It is important to note that tea tree oil can cause skin irritation in some people, so patch testing is recommended before use. For acne serum, it can also be combined with skin repair and exfoliating ingredients, which is beneficial for acne and pores.

custom face serum

Custom face Hydrating components:

When you want to use facial serums to achieve hydration, you must include ingredients that help the skin stay plump, attract and retain moisture. Here are some of the key ingredients known for moisturizing and recommended concentrations.

*Hyaluronic acid is a powerful moisturizer that can hold up to 1,000 times its weight in water, making it highly effective at attracting and retaining moisture in the skin. The recommended concentration of it in facial moisturizing serum is 1-2%.

*Ceramide is a lipid molecule that helps strengthen the skin’s natural barrier, preventing water loss and promoting overall hydration. Ceramides are commonly included as part of the formulation in hydrating facial serums, and concentrations may vary depending on the combination of ingredients used.

*Aloe Vera has hydrating, soothing and anti-inflammatory properties, making it ideal for dry or allergic skin. The recommended concentration of aloe vera in hydrating facial serum is 5-10%.

custom face serum

How to customize face serum products in my own skin care brand with products with different functions?

How can I use efficacy facial serum in my skincare routine?

When it comes to daily skin care routines, you can choose facial serum products with different benefits. By identifying their own skin characteristics, select facial serum products with corresponding efficacy, such as facial serum with retinol and anti-aging effect, when using these facial serums with efficacy for a period of time, the obvious effect on skin care can be seen.

How do I customize efficacy facial serum products for my own brand?

When you want to start a related skin care brand business, you can start with efficacy facial serum products, and Xiran can help you develop facial serum products with different effects. Add the corresponding ingredients that contribute to the effect. For example, starting from the antioxidant, anti-aging facial serum products, fullerene, Bose, retinol as the main ingredients, customized mature formula, customized packaging you need to help you produce high quality products, build brand value.

Why choose Xiran?

Market research, formulation development, ingredient selection, product testing, regulatory compliance, product labeling, and product claims need to be taken into account when you develop your product. These complex links are not friendly to start-up brands, and if you can find a one-stop service provider to provide production for you, it will save you time and money.

 Guangzhou Xiran Cosmetics Co., Ltd. has 15 years of OEM and ODM global brand customization experience, serving customers across five continents, the product range covers skin care products, hair care products, baby products, maternity products, beauty products. Xiran can provide you with the best quality product production services.

* Market research and formula development

In terms of market research, the Xiran Marketing Department can carry out targeted research according to your target market, understand the skincare needs and preferences of the brand’s target audience, determine the common skin problems of potential customers, and make planning suggestions on brand product selection and direction. In terms of formula development, Xiran has a mature R & D team, thousands of mature effective and safe facial serum formulations. Each serum should target specific skin problems, such as anti-aging, whitening, moisturizing, anti-acne, etc. At the same time, it is also possible to customize the formula according to the customer’s needs. In the selection of ingredients, the engineering team will carry out control to ensure that the ingredients are based on scientific research and are safe for the intended use.

custom face serum formula

* Product testing, branded packaging, and regulatory compliance

In terms of product testing, each facial serum is thoroughly tested by the quality control team and the engineering team to ensure that they are stable, safe, and meet your quality standards. Test for irritation, allergy and overall product effectiveness. When it comes to branded packaging, Xiran has a team of professional designers who are able to design attractive and practical packaging for your face essence, helping the brand to communicate the unique advantages of each product and appeal to the brand’s target audience. In terms of product regulatory compliance, Xiran is familiar with the regulations and requirements for cosmetics and skin care products in the target market of brand customers, and can help your serum comply with relevant laws and regulations.

Well-known brand performance and market trends of serum products with different effects

There are many well-known brands of efficacy facial serum products on the market, and brand owners can learn from the ingredients and efficacy copy description of well-known brands when customizing such products, in order to better fit the market demand. Below, I will classify and introduce the corresponding brand-name products and characteristics of different efficacy.

(1) Anti-aging serums: Brands like Estée Lauder, La Mer, and Skinceuticals are known for their anti-aging serums. These products often contain ingredients such as retinol, peptides, and hyaluronic acid, which help reduce the appearance of wrinkles and fine lines while promoting skin firmness and elasticity.

(2) Brightening serum: Serum with brightening effect is popular to solve pigmentation and uneven skin tone. Brands such as Sunday Riley, Drunk Elephant and Tatcha have gained recognition for their whitening serums, which often contain ingredients such as vitamin C, niacinamide and licorice root extract.

(3) Moisturizing serums: Brands such as Clinique, Neutrogena and The Ordinary are popular for their moisturizing serums that provide intense moisture to the skin. Hyaluronic acid is a key ingredient commonly found in these products.

(4)Anti-acne serums: For acne-prone skin, brands like Paula’s Choice, Murad, and Differin have had success with anti-acne serums, which often contain ingredients such as salicylic acid, benzoyl peroxide, and tea tree oil.

custom face serum

It is important to note that for facial skin care products like facial serum products, vegetarian and cruelty-free has become a trend, there is an increasing demand for beauty products with clean and natural ingredients, and ethical and sustainable brand practices have also become important considerations for consumers. Therefore, in the process of brand customization, if you can learn the advantages of well-known brands and comply with market trends, the probability of success of the product will be huge.

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