Sunscreen sticks are becoming increasingly popular in the competitive skincare market, thanks to their portability, ease of application, precision and no-dirty features. Busy consumer lifestyles are driving demand for this convenient sunscreen product, making it a new beauty routine.
For brands looking to enter this market, choosing the right manufacturer is crucial, as it directly relates to product quality, innovation and regulatory compliance. This guide combines industry insights with practical advice to provide you with the key information you need to build a successful sunscreen stick product line, covering market trends, costs, regulations and how to find the best manufacturing partner.
Sunscreen sticks have become particularly popular in recent years. People like that they are easy to carry and apply, and they can accurately take care of the parts that need sunscreen. They are very convenient to use for daily outings or outdoor activities.
The search popularity of "sunscreen sticks" has increased significantly recently. The search volume has increased significantly in the past year, with a growth rate of nearly 65%. This data shows that consumers are now more willing to choose multifunctional and easy-to-use skin care products to adapt to the fast-paced life.
The biggest advantage of sunscreen sticks is that they are very easy to use, easy to apply, and easy to reapply after makeup, which is difficult for traditional sunscreen lotions to do. Some leading brands have seized this opportunity and launched sunscreen stick products that can effectively protect against the sun and improve skin quality. Some formulas can even be used as primers or create a matte effect. As people pay more and more attention to sun damage and skin health, brands can use the sunscreen stick category to meet consumers' demand for efficient and user-friendly sunscreen products.
The cost of producing sunscreen sticks varies widely, depending on the complexity of the formula, the quality of the ingredients, the packaging, and the scale of production. On average, each stick costs between $2 and $10.
Brands that choose high-quality, environmentally friendly, and hypoallergenic ingredients usually incur higher costs, but this is often key to their product’s uniqueness and environmental awareness.
Consumers generally prefer tube and stick packaging because they are convenient and cost-effective, and the packaging materials range from ordinary plastic to environmentally friendly materials, and the price naturally varies.
In addition, the rigorous testing required to ensure that the sunscreen sticks meet the nominal SPF and UV protection effect will also be added to the cost.
This depends on where you sell them, because different countries have different laws. Some countries treat sunscreen products as cosmetics, while others treat them as over-the-counter drugs. For example, in the United States, sunscreen sticks are regulated by the U.S. Food and Drug Administration (FDA). Manufacturers must first pass specific tests to prove the product's sun protection factor (SPF value) and UV protection effect, and the labels must also comply with the requirements. In addition, the United States also has regulations on ingredients. Sunscreen ingredients such as oxybenzone and octinoxate are not allowed in some places due to concerns about environmental pollution.
For brands that want to sell products abroad, it is particularly important to understand the local rules. The European Union has a very strict "Cosmetic Regulations" (Australia and Japan also have their own requirements). You'd better find an expert who understands the law to ask, or cooperate with manufacturers who are familiar with local regulations, so that they can help you make your products compliant and pass smoothly.
Want to create your own sunscreen stick brand? There are several key steps to the process from initial idea to product launch. Here is a practical guide to help you sort out your thinking:
Determine who you want to sell to, take a close look at what existing competitors have on the market, and find out what you can do differently and more impressively (your unique selling point
Work with a reliable manufacturer to develop the formula to ensure that the sunscreen stick meets the characteristics you value, such as natural and safe ingredients, a high SPF, or a specific application effect such as matte or gloss.
Not only should the packaging look good and attract your target customers, but it should also be recognizable as your brand at first glance. It is also important to consider whether it is environmentally friendly and easy to use.
Before a sunscreen product is launched, testing for SPF, broad-spectrum protection, and safety are all necessary steps to ensure that it meets regulatory requirements in the areas where you sell.
Find a trusted manufacturing partner to take charge of manufacturing, and you also need to keep a close eye on it to ensure that the quality of each batch is the same and stable.
Figure out how to tell everyone the best about your product. You can use social media to promote it, find influencers to promote it, or share some useful sun protection tips to let more people know about your brand.
Brands such as Kinlo and Cay Skin have successfully used this method to create customized products for specific groups of people and use the founder's story to establish authenticity and trust
Choosing the right manufacturer for your sunscreen stick brand is critical and directly related to the success of your brand. The following manufacturers with good reputations in the industry have their own advantages. See which one is more suitable for your needs:
This factory has passed authoritative certifications such as FDA and ISO with its strong strength and extremely high production standards. They are particularly good at research and development. Industry experts believe that their strength lies in their ability to tailor-make high-quality sunscreen sticks for customers, which is particularly suitable for brands with special formulas or efficacy requirements.
If you attach great importance to environmental protection and product innovation, SBLC is worth paying attention to. They are experienced in the field of skin care, and customer feedback points out that the factory always adheres to environmentally friendly materials and sustainable production methods.
Brands that pursue peace of mind and effort will find this company particularly suitable. They provide a complete one-stop service from formula design to product packaging, allowing you to focus on brand building.
New brands or teams with small order volumes can pay attention to NF Skin. Their core advantage is that the minimum order quantity requirement is not high. At the same time, they provide a variety of flexible customization options and services, which are very friendly to start-up teams.
This manufacturer seriously implements the concept of environmental protection, especially attaches importance to marine protection. The sunscreen sticks they produce emphasize that the ingredients are natural, safe and non-toxic. Customer reviews show that their products pay special attention to the "coral reef-friendly" characteristics, which is suitable for brands that focus on purity and environmental protection.
Looking for a factory to cooperate with to make sunscreen sticks, want to find a reliable one? It is recommended to focus on the following aspects:
The manufacturer you find should not only be able to meet your current production needs, but also see whether they have the ability to flexibly increase production when your brand grows and orders increase.
You definitely want your products to have their own unique style, so you have to choose a factory that allows deep customization in formulas and packaging box designs, so that you can make sunscreen sticks that match your brand's tone.
As a brand, you definitely want your products to have their own unique style, so you have to choose a factory that allows deep customization in formulas and packaging box designs, so that you can make sunscreen sticks that match your brand's tone.
The manufacturer must be able to guarantee the delivery time, especially in the summer when this kind of sunscreen is the hottest selling, they must be able to deliver on time and in quantity, and they can't make poor quality because of rushing.
If your brand focuses on environmental protection, you should pay special attention to the factory's sustainable practices, such as whether they can provide packaging made of environmentally friendly materials or raw materials with greener sources.
During the cooperation process, it is inevitable to encounter various small problems. It is particularly important to find a manufacturer with smooth communication and timely feedback. They can respond to your needs quickly and solve production problems in time, making the whole process more worry-free.
The sunscreen stick market has huge potential, which means broad business opportunities for new brands and manufacturers. If you want to successfully enter and gain a foothold, the most critical step is to choose the right sunscreen stick manufacturer or OEM factory.
