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Why does your brand need private label body scrub?

November 23, 2023
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If you want to customize a high-quality and cost-effective body scrub for your brand, then you need to know something about private label body scrubs, the market trends of body scrubs, and some processes of cooperation with manufacturers.

What is a private label body scrub?

A private label body scrub is a skin care product, specifically a scrub, that is produced by one company (manufacturer) and then sold under the brand name of another company (retailer or individual). In other words, a manufacturer produces a body scrub but packages and sells it under the retailer’s or individual’s brand. This buyer may make some customizations of the product offered by the manufacturer, such as selecting a specific formula, packaging, or adding special logos.

oem body scrub

Body scrub market size and growth trends

According to an industry research report, the global scrub market size is expected to grow from USD 2.17 billion in 2023 to USD 2.77 billion in 2028, registering a CAGR of 4.99% during the forecast period (2023-2028). The growth of the market is mainly driven by the following factors:

  • Growing consumer desire to improve body appearance has led to increased demand for skin care products such as scrubs.
  • Increased consumer preference for organic, natural, and paraben-free scrubs is driving innovation and diversification in the market.
  • The development and popularity of e-commerce have provided convenience and opportunities for the sales and distribution of scrubs.
  • The launch and promotion of new products increase consumer awareness and interest.

Body Scrub Market Segmentation and Competitive Landscape

Based on product type

The body scrub market can be segmented into herbal, organic, and chemical. Herbal scrubs refer to scrubs made from natural ingredients such as plants, flowers, and fruits, such as lavender, rose, lemon, etc. While organic scrubs strictly follow organic standards, incorporating elements like coffee, sugar, salt, and more, chemical scrubs, in contrast, utilize artificial ingredients such as glycolic acid, salicylic acid, fruit acids, and the like.

On the basis of form

Body scrub market can be segmented into powder, gel or liquid, and cream. Powder scrub refers to scrub with powdered particles as the main ingredient, such as walnut shells, almond shells, bamboo charcoal, etc. A gel or liquid scrub is defined by its use of gel or liquid as a base, supplemented with a specific ratio of particles, such as honey, aloe vera, seaweed, and more. Conversely, a cream scrub utilizes cream as its base, enriched with a specific blend of particles, such as shea butter, coconut oil, cocoa butter, and others.

Based on skin type

The market can be segmented into sensitive, normal, dry, and oily. Sensitive skin refers to skin that is susceptible to external stimulation and allergic reactions and requires the use of mild, low-irritation scrubs, such as oatmeal, green tea, chamomile, etc. Normal skin refers to skin with no obvious problems or defects. Any type of scrub can be used, depending on personal preferences and needs. Dry skin refers to skin that lacks moisture and oil and needs to use moisturizing and moisturizing scrubs, such as milk, honey, rose, etc. Oily skin refers to skin that secretes too much sebum and requires the use of refreshing, oil-controlling scrubs, such as lemon, mint, tea tree, etc.

body scrub market

On the basis of geography

The body scrub market can be divided into five major regions: North America, Europe, Asia Pacific, South America, and Middle East & Africa. Europe stands as the global leader in the body scrub market, commanding the largest market share. This dominance is chiefly propelled by robust consumer demand and significant spending power on skincare products in the region. Asia Pacific is the fastest-growing scrub market globally, driven primarily by consumer preference for organic and natural scrubs and the growth of e-commerce.

Diverse competitive landscape

The body scrub market presents a diverse competitive landscape, characterized by a fragmentation of numerous international and local brands. These brands offer a rich array of scrubs in various shapes and forms, catering to the different needs and preferences of consumers. Key players in the market include L’Oreal SA, Procter & Gamble, The Estée Lauder Companies Inc., Johnson & Johnson Consumer Inc., The Body Shop International Limited, and others. These companies boost their market share and advantage by adopting strategies such as consistently introducing new products, expanding their distribution channels, and engaging in effective marketing campaigns and promotions.

body scrub

According to the above market analysis, body scrubs are an in-demand and profitable skin care product that can satisfy consumers’ desire to improve body appearance. The market size and growth trend of scrubs are optimistic and are expected to grow in the next few years. The size and share of the market will continue to grow. With your brand advantages and market opportunities, you have the power to provide your consumers with a high-quality and cost-effective scrub that brings you brand development and profit growth like a flower. You can save costs and time in R&D, production, testing, etc., through OEM production of scrubs, focus on marketing and sales, and improve the competitiveness and popularity of your brand.

How to private label body scrub

If you want to create your own body scrub for your brand, you need to find a professional, reliable, and experienced cosmetics OEM factory to cooperate with them; we are a professional skin care product manufacturer, and we provide products from all over the world. Brand manufacturers manufacture exclusive scrubs. The following is our process of providing private label scrubs to customers.

  • 1. The brand puts forward demands. Brands need to clarify the type, ingredients, efficacy, texture, aroma, specifications, packaging, and other requirements of the scrub they want to OEM, as well as the expected price, quantity, delivery time, and other conditions, and make demands to the OEM.
  • 2. Our factory quotation. According to the needs of the brand, the factory gives corresponding quotations, including the unit price of the product, minimum order quantity, production cycle, freight, payment method, etc., and communicates and negotiates with the brand.
  • 3. Produce samples. The factory produces scrub samples according to the brand’s requirements and sends them to the brand for trial and evaluation. We obtain feedback and opinions from the brand and make necessary modifications and optimizations.
private label body scrub
  • 4. The brand confirms the sample. After the brand has tried and evaluated the scrub sample, it will give a confirmation or rejection opinion. If confirmed, the next step can be to confirm the order. If rejected, the factory R&D team will need to modify the sample again until the brand is satisfied.
  • 5. The brand confirms the order. If there are no problems with the samples and other aspects, we can start formal cooperation, confirm the details of the order, sign the contract, and pay the deposit.
  • 6. Factory mass production. After receiving confirmation from the brand, the factory began to mass-produce scrubs in accordance with the contract quantity and time. At the same time, it conducted quality inspections and safety inspections to ensure the product’s qualification rate and safety.
  • 7. Factory shipment. After completing mass production, the factory will package and ship the goods in accordance with the brand’s requirements, provide information such as invoices and logistics order numbers, and maintain communication and tracking with the brand.
  • 8. The brand receives the goods. After receiving the goods, the brand will inspect them and put them into storage. If there are quality problems or quantity discrepancies, they need to report back to the factory and deal with them in a timely manner. If there are no problems, they can pay the balance and complete the order.
body scrub private label


If you want to customize a high-quality and cost-effective body scrub for your brand, then you may wish to consider cooperating with us. We are a professional, reliable, and experienced cosmetics OEM factory. Dear customer, we can customize it just according to your needs and preferences, providing you with the best one-stop services, including product research and development, production, testing, packaging, delivery, etc. We can also provide you with the latest market information and product innovation, the key factors to help you stand out in the market and realize your goals, brand development, and profit growth. Don’t miss this opportunity! Grab it now!

Dear friend, if you are interested in our services, please don’t hesitate to contact us. We will provide you with the greatest help and create an exclusive body scrub for your brand, making your brand more competitive in the consumer market. We are looking forward to hearing from you!

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