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Top selling serum products in the word

January 18, 2024
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The importance of serum

Serums are highly concentrated, highly effective skin care products, often rich in active ingredients, that penetrate deep into the skin to provide specialized care and repair. When using serums, it is recommended to choose the right product for your skin type and needs and integrate it into your daily skin care routine.  At the same time, pay attention to the method and order of application, usually the serum will be used after cleaning and toning, and then apply the lotion and cream to ensure that the individual skin care products work best. Here’s how important serums are in skin care routines and for brand customization.

private label face serum

High concentration of active ingredients

Serums often contain high concentrations of active ingredients, such as vitamins, antioxidants, peptides, etc., which nourish and repair the skin at a deeper level.

Deep nourishment and repair

Due to its light texture, the serum can better penetrate into the bottom layer of the skin, thus achieving deep nourishment and repair, improving the texture and elasticity of the skin.

Specific care issues

Serums usually target specific skin care issues, such as anti-aging, whitening, moisturizing, etc., so you can choose a serum that is suitable for your own skin problems according to your individual needs.

Improve your overall skin care

Incorporating serums into your skin care routine can improve your overall skin care results. It can be used as a key link in the skin care step to enhance the absorption and effect of other skin care products.

Personalized customization

Some skin care brands offer personalized serums that adjust the composition and ratio according to individual skin conditions, needs and seasonal changes to achieve more precise care.

What are the well-known serum brands?


SkinCeuticals aims to make skin healthier. They focus on being leaders in skincare research and innovation, offering advanced skincare supported by science. Their skincare philosophy revolves around three main ideas: prevent, protect, correct. By following these principles together, they aim to achieve the healthiest skin and optimal anti-aging results. This brand is famous for its Serum, which includes Vitamin C Serums, Hyaluronic Acid Serums, Anti-Aging Serums, Day Serums, Night Serum, Antioxidant Serums, Exfoliating Serums, Oil-free Serums, Hydrating Serums, Personalized Serums.


La Roche-Posay

The formulation charter for each La Roche-Posay product goes far beyond international cosmetics regulations. They are strict because they care, and they embark on each step of they development process with precision and efficacy. Always backed by the ever-developing advancements in dermatological research. They are partner with dermatologists to stay at the forefront of skincare science, pioneering cutting-edge topics like skin’s microbiome. With over 750+ studies and 25 years of extensive research, they are committed to developing safe and effective products that are dermatologist developed and tested.


Vichy Laboratoires collaborates with a team of dermatologists and skin health experts to create our efficacious and safe formulas. They are committed to providing skincare solutions and promoting healthy skin at every life stage.



When their scientists created squalane, a chemical that is incredibly moisturizing and mimics what our skin generates, Biossance was born.  This unique ingredient is derived from fermented sugarcane, which is environmentally beneficial.  Creating excellent skincare formulae was also made possible by the pursuit of creating the world’s greatest moisturizer.  They use a novel approach and state-of-the-art fermentation technology to produce high-performing and inventive ingredients. The fantastic research and development teams in their labs are making strides toward a healthier planet by championing exceptional clean chemistry.


In 1943, the Glytone journey began when two pharmacists teamed up with a dermatologist to create skincare products for the skin. The brand’s foundation was laid on the groundbreaking discovery of Free Glycolic Acid and its positive effects on the skin. As the true benefits of Glycolic Acid became evident, the demand for these products soared. Genesis Pharmaceuticals recognized that the market mainly offered Neutralized Glycolic Acid Products, so they decided to introduce Free Glycolic Acid Products. Their first creation was the In-Office Peel Sheer Masque +30 Gel, which quickly gained popularity. It was clear that a brand needed to be established. The name was coined by blending Glycolic Acid and the goal of improving the skin’s tone. As part of their expansion, Genesis secured distribution rights for WellSkin, a renowned brand featuring Novasomne technology. This product line eventually evolved into Glytone Essentials in 2004.


Top selling serums products in the word

OLAY Super Serum

This product delivers five powerful benefits, including faster surface cell renewal, visible correction of lines and wrinkles, reduced appearance of dark spots, a more even-looking complexion, and deep moisture overnight. The formula includes various active ingredients like low pH niacinamide, vitamins C and E, lactic acid for a smooth texture, and collagen peptides.

olay super serum


This product is like a triple superhero with vitamins C and E along with ferulic acid. Vitamin C works to even out your skin tone, vitamin E keeps it hydrated, and ferulic acid tackles inflammation. Because of its anti-inflammatory qualities, it is ideal for all skin types, but it is particularly beneficial for individuals who are prone to acne.

VICHY Mineral 89 Hyaluronic Acid Serum

If you have dry skin, you might be tempted to use thick creams to soothe it. However, a better option is the Vichy Mineral 89 Hyaluronic Acid Serum. This serum combines hyaluronic acid and volcanic water to hydrate and plump your skin. It has been clinically tested by 175 dermatologists on 1600 women worldwide. People love it because it’s lightweight, unscented, and, despite its watery feel, it keeps your skin hydrated for 24 hours, as per the brand’s testing.

vichy mineral 89 hyaluronic acid serum

GLYTONE Mandelic Gentle Resurfacing Serum

Contrary to what many people believe, if you experience stinging or burning from a skincare product, it doesn’t mean it’s working -it actually indicates skin irritation, which can lead to lasting damage. This user-friendly serum is gentle enough for daily use. Mandelic acid, a milder member of the alpha-hydroxy acid family, works more on the surface of the skin because it has a larger molecule compared to its counterpart, glycolic acid. It focuses on reducing redness, accelerating skin cell turnover, and visibly enhancing the overall complexion and texture of your skin.  Additionally, Phytic Acid in the formula helps brighten the skin and achieve a more even-toned, radiant..

BIOSSANCE Squalane + Hyaluronic Acid Copper Peptide Plumping Serum

As we age, our skin loses its firmness. This hydrating serum is the solution. Packed with Biossance’s signature bioengineered squalane and copper peptide, it keeps your skin strong and moisturized while stimulating collagen and elastin. In a 28-day study of 31 women, everyone saw improvements in fine lines and wrinkles. Copper peptide, powered by a rapid plumping complex, provides instant and long-lasting hydration. With a blend of hyaluronic acid, polyglutamic acid, and squalane, it draws in moisture, keeping your skin bouncy and plump.

How to use facial serum products for brand customization?

face serum manufacturer

If you’re thinking of launching a skincare brand, kickstart it with effective facial serum products. Xiran is available to help create skin serums with a range of advantages. We’ll add particular components that support each intended outcome. For instance, if you’re aiming for antioxidant and anti-aging serums, we can customize formulas with key ingredients like Peptides, Collagen, and retinol. In addition to designing the ideal product, our customized approach helps with packaging for excellent quality and brand development. In order to increase product awareness and sales, we can also offer advice on your brand promotion strategy, which includes social media marketing, advertising, events, and more.

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