In today's fiercely competitive sunbed/tanning product market, many brands have moved beyond simply “private labeling off-the-shelf formulas.” An increasing number of clients—whether salons, spas, or emerging independent brands—seek customization rights across formulation, texture, efficacy, packaging, compliance, and minimum order quantities (MOQ).
Therefore, selecting a manufacturer that offers end-to-end customization + quality assurance + a stepping-stone service model is key to success for many brands. Below, I'll introduce you to 10 manufacturers in the sunbed cream/tanning product sector that demonstrate strong capabilities, positive reputations, and significant OEM/ODM potential—helping you build a mature sunbed cream brand.
Company Profile
Founded in the 1960s, COSMEWAX is among Spain's earliest enterprises dedicated to the research, development, and manufacturing of personal care and beauty products. Its products comply with EU Cosmetics Regulations and GMP standards. Beyond conventional skincare lines, COSMEWAX excels in sun protection and tanning products (Sun Care & Sunbed Creams), offering formulations across multiple formats including creams, lotions, and sprays. Its R&D team focuses on natural active ingredients and eco-friendly formulations while actively promoting sustainable packaging solutions, positioning the brand as a pioneer in the green suncare market.
Beyond its standard skincare lines, COSMEWAX possesses an extensive formulation library and robust customization capabilities for sun protection and tanning products. It can meet diverse requirements from sunbed cream manufacturers.
The company also emphasizes compliance (e.g., EU Cosmetics Regulation, GMP systems) and sustainable packaging/green cosmetics initiatives.
Full-process support: COSMEWAX covers everything from samples, labeling, packaging design, regulatory testing, bulk production, to logistics and shipping.
Custom Formulations: Clients can modify active ingredients, fragrances, textures, etc., based on existing formulations.
Minimum Order Quantity (MOQ): The minimum order quantity for skincare products is approximately 10,000 units. For some items, extremely small batches (e.g., a few thousand units) may incur higher costs.
Company Profile
Founded in 1985 and headquartered in Indianapolis, USA, New Sunshine, LLC is an industry-leading manufacturer in indoor tanning and sunless care products. It currently controls or owns multiple brands (such as Australian Gold, California Tan, Designer Skin, etc.) and offers a product line including tanning lotions, after-sun care, and tanning enhancers.
As a seasoned industry player, New Sunshine maintains in-house R&D and production teams capable of independent design, formulation, filling, and labeling.
Its California Tan brand has specialized in sun/tanning formulations since 1987, emphasizing integration with skincare.
Built-in end-to-end capabilities: New Sunshine states that most products undergo “design, formulate, label, bottle” entirely at its Indianapolis facility.
Brand Empowerment / Training Support: Provides training, product education, and marketing support to its distributors and salon partners.
Minimum Order Quantity: As a mature manufacturer, its MOQ typically ranges from 5,000 to 1,000 units.
Company Overview
Bo International is a renowned cosmetics and personal care manufacturer in India, primarily providing OEM/ODM services for cosmetics and skincare products to global clients. Its facilities comply with ISO, GMP, and WHO certifications, enabling exports to regions including the United States, Europe, and the Middle East.
Bo International offers low minimum order quantities (MOQ), rapid delivery, and highly flexible formulation development. Its R&D team combines botanical extracts with active ingredients to create differentiated formulations for brands, while supporting customized packaging and international compliance testing.
Custom Formulation / OEM Support: Bo International may offer clients a comprehensive service package—from raw material selection and formulation adjustments to small-batch samples, validation testing, and bulk filling/packaging.
Packaging / Design Capabilities: If equipped with in-house packaging design and manufacturing capabilities, the company may offer integrated services including packaging structure, printing, and labeling.
Minimum Order Quantity: The minimum order quantity is approximately 2,000 units, with flexible adjustments based on project scale.
Company Overview
Based in the UK, The Welby Group primarily provides manufacturing services for skincare and tanning products targeting the European market. Its facilities hold GMP and ISO certifications and strictly adhere to UK and EU cosmetic regulations, making it well-suited for brands focused on the European region.
Renowned for its high-quality formulations and consistent supply, The Welby Group's sunbed cream products serve clients including salons, pharmacy chains, and emerging e-commerce brands. The company offers full-process contract manufacturing solutions encompassing R&D, filling, packaging design, and logistics—ideal for brands seeking one-stop services.
One-Stop Service: As a large group, it possesses strong resource integration capabilities, connecting clients with raw material suppliers, packaging manufacturers, testing agencies, and logistics channels to deliver comprehensive customized solutions.
Regional & Market Coordination: Its UK/European background provides advantages in understanding EU/UK regulations and market adaptation.
Minimum Order Quantity: Typically ranges between 5,000 and 10,000 units, presenting a higher barrier for some startups.
Company Overview
Headquartered in New Zealand, Beyond Skin Beauty (BSB Pacific) has long specialized in the research, development, and production of natural skincare and suncare products. Emphasizing botanical extracts and sustainable ingredients in formulation design, its products comply with international GMP and ISO certifications. The company primarily serves brand products exported to markets in Australia, Europe, and Asia.
In sunbed cream manufacturing, the company emphasizes safety, natural ingredients, and eco-friendly packaging while offering fully customized formulations. Active ingredients such as moisturizers, antioxidants, or tanning accelerators can be incorporated per client requirements, making it ideal for brands prioritizing green principles.
Regional Market Adaptation: For brands targeting Asia-Pacific/Southeast Asian markets, its expertise in local regulatory compliance (e.g., China, Southeast Asia, Japan, Korea) and filing experience may be a key advantage.
Formulation Customization + Packaging: Offers OEM/ODM services supporting end-to-end solutions including design, formulation, packaging, and private labeling.
MOQ / Minimum Order Quantity: Minimum order quantity is 3,000 units, with flexible adjustments based on project scale.
Company Overview
SOLARIS COSMETICS LIMITED is a UK-based professional manufacturer of tanning and sun care products. It primarily provides users with proven tanning formulations and a fully customizable sunbed cream product line, covering multiple categories including lotions, sprays, and after-sun care.
Core offerings include tanning lotions, after-tan/aftercare creams, and intensifiers. With established customization expertise in the tanning industry, we provide both ready-made formulations and fully bespoke solutions to support your brand launch.
OEM/ODM Collaboration Model: Provides foundational formula modules + client-specific customization services.
Packaging/Labeling Capabilities: Typically compatible with bottles, tubes, pump dispensers, aluminum tubes, airless pumps, and other packaging formats.
Minimum Order Quantity: Primarily serves medium-to-large scale clients, resulting in higher MOQs. This may be less accommodating for newly launched brands.
Laleham Health and Beauty (HB I Laleham) is a long-established UK manufacturer of cosmetics and personal care products. All its facilities hold GMP and ISO certifications, providing long-term contract manufacturing services not only for domestic brands but also for numerous internationally renowned brands. With robust R&D capabilities and large-scale production lines, the company possesses extensive expertise in sun protection and tanning care.
For sunbed cream customization, Laleham offers exclusive formula development, formulation upgrades, and personalized packaging design. It supports flexible collaboration models ranging from small-batch trials to large-scale production runs. For brands seeking long-term, stable supply and high-quality tanning care products, Laleham is an ideal manufacturing partner.
Formulation Customization: Supports personalized combinations of tanning actives, sunscreen complexes, and skincare functions.
Packaging Options: Offer diverse packaging formats including tubes, pump bottles, jars, and eco-friendly solutions.
MOQ Flexibility: Support production from small trial batches to large-scale manufacturing based on brand scale.
Regulatory Compliance Support: Ensure products meet UK, EU, and international market regulatory requirements.
One-Stop Contract Manufacturing: Provide comprehensive services from R&D and production to filling, packaging, and logistics delivery.
Company Profile
Made By Nature Labs, based in Bulgaria, is a leading European manufacturer of natural and organic skincare products. Our factory holds GMP, ISO 22716, and ECOCERT certifications, enabling us to produce high-quality cosmetics that meet international market standards. We primarily serve brands exporting to Europe, the United States, and Asia, earning strong recognition for our natural formulations and eco-friendly packaging.
In sunbed cream manufacturing, Made By Nature Labs centers on plant-based ingredients and clean beauty principles, offering diverse textures including creams, lotions, and lightweight gels. This caters to brands prioritizing green values and differentiation.
Formulation Customization: Supports personalized combinations of natural/organic ingredients, tanning actives, and skincare benefits to align with diverse brand positioning.
Packaging Options: Offers multiple sustainable packaging solutions, including recyclable materials, eco-friendly tubes, and premium custom designs.
Flexible MOQ: Supports low minimum order quantities around 2,000 units, enabling startups and independent sellers to rapidly enter the market.
Regulatory & Certification: All products offer ECOCERT, GMP, and EU market compliance support, facilitating seamless international market access.
One-Stop Contract Manufacturing: Provides comprehensive Private Label services from formulation R&D, production, and filling to private labeling and logistics distribution.
Company Profile
Originating in Ireland, Cosmetic Creations has grown steadily from its solid foundation in local manufacturing to become a trusted cosmetics partner across Europe. Over more than three decades, the company has earned professional recognition not only through its GMP and ISO-certified facilities but also by winning the favor of countless emerging brands with its down-to-earth service approach.
In sunbed cream manufacturing, their products fully comply with EU Cosmetics Regulation and international market standards. The company excels in medium to large-scale production capacity, ideal for products targeting European and global markets.
Formulation Development: Supported by an in-house R&D laboratory, offering customization for clean, functional, and natural/organic products.
Regulatory Compliance: Expertise in EU and international market regulations ensures seamless product launches.
Brand Support: Provides packaging design, brand consulting, and market positioning services for both emerging and established brands.
Production Scale: Accommodates both small-batch pilot runs and large-scale production requirements.
Flexible Delivery: Delivers efficient lead times and supply chain management while maintaining quality standards.
Company Profile
Solésence is an innovative cosmetics manufacturer based in the United States, renowned for its patented technology that combines sun protection with tanning effects. The company specializes in customized R&D for sunbed creams, integrating sun protection, skincare, and tanning benefits into a single product to meet the differentiated needs of various brands.
Solésence demonstrates exceptional strength in sunbed cream manufacturing. Beyond offering ready-made formulations, the company customizes complex formulas incorporating tanning actives, sunscreen filter systems, and anti-aging/skin care benefits tailored to clients' brand positioning and market demands.
Formulation Development: Supported by in-house R&D labs, offering customizable sunbed cream, sun protection, and skincare composite formulations.
Regulatory Compliance: Expertise in European, American, and international sunscreen market regulations ensures smooth product launches.
Brand Support: Provides packaging design, brand consulting, and differentiated positioning advice for both startups and established brands.
Production Scale: Accommodates both small-batch pilot runs and large-scale mass production requirements.
Flexible Delivery: Ensures efficient delivery cycles and supply chain management while maintaining product quality standards.
According to a report by Grand View Research, the global self-tanning products market is projected to grow from USD 877 million in 2021 to USD 1.305 billion by 2030, at a CAGR of 4.5%.
Regionally, Europe remains the largest market, accounting for approximately 35% of the market share, primarily driven by countries such as the United Kingdom, Germany, and France. In terms of product form, lotion-based products dominate the market with over 54.5% market share, and this trend is expected to continue.
Therefore, the self-tanning product line still holds significant potential.
Choosing the right private label sunbed cream manufacturer is crucial for brand success. Below is a basic screening method we've compiled based on our research:
1. Formulation Capabilities: Select manufacturers capable of providing custom sunbed cream formulations, including tanning actives, sun protection, and skincare benefits.
2. Regulatory Compliance: Ensure the manufacturer's facility holds GMP, ISO, or EU/FDA certifications, guaranteeing product legality and safety in target markets.
3. Production Scale & MOQ: Evaluate whether they support small-batch trial production while maintaining large-scale manufacturing capacity to accommodate brand growth.
4. Packaging & Design Support: Prioritize manufacturers offering personalized packaging, eco-friendly materials, and full-service contract manufacturing.
5. Experience & Reputation: Select manufacturers with extensive private label sunbed cream experience who can provide technical support and brand consulting to help create differentiated products.
When selecting a private label sunbed cream manufacturer for your brand, factors like formulation capability, production quality, and regional advantages are crucial. Manufacturers around the world each have their strengths, but China-based manufacturers stand out in cost efficiency, flexibility, and full-service private label support—especially suitable for startups and brands looking to scale quickly. The table below provides a clear comparison:
| Comparison Dimension | Global Manufacturers (Europe/USA/Japan/Australia) | Advantages of Chinese Manufacturers |
|---|---|---|
| Production Experience | Long-established local experience, ideal for high-end brands | Numerous experienced factories, flexible from small-batch trial production to large-scale mass production |
| Formulation Customization | High-end custom formulas, focus on natural and research-driven ingredients | Supports custom sunbed cream formulations, incorporating tanning actives, SPF protection, and skincare benefits |
| Cost | Higher production and labor costs, especially in Western countries | Significant cost advantage, suitable for startups and bulk production, high cost-performance ratio |
| Lead Time | Long international shipping times, higher logistics costs | Short production cycles, efficient logistics, supports faster time-to-market |
| Packaging & Design | Diverse options but higher costs | Offers multiple custom packaging solutions, including eco-friendly materials and tailored bottle designs |
| Regulatory Compliance | Strict local regulations, easier for local markets | Most factories have GMP, ISO, EU/International certifications, suitable for global export |
| Brand Support | Strong services for established brands | Focus on full-service private label, from formulation development to packaging design, especially friendly for startups |
Choosing a Chinese manufacturer can help you reduce costs, shorten lead times, and gain flexible formulation, packaging, and regulatory support. For brands aiming to launch differentiated sunbed cream products quickly, China-based manufacturers offer the most cost-effective and operationally efficient solution.
For any brand seeking to enter the tanning bed and self-tanning market, selecting the right private-label self-tanning cream manufacturer is crucial. From evaluating formulation capabilities, compliance, production scale, and packaging solutions to considering regional strengths, each factor will impact the product's success.
The top ten premium manufacturers listed above are predominantly based in Europe and North America. However, companies in those regions tend to be less accommodating to startups. In contrast, Chinese skincare manufacturers offer cost advantages, flexible minimum order quantities, and rapid delivery cycles—capabilities that meet the business needs of both established brands and emerging startups.
If you're still deciding which manufacturer to partner with for your tanning cream brand, consider collaborating with Xiran. Let us turn your tanning cream vision into reality.
