The global hair care market is going through a huge shift these days—mass-market products are taking a backseat, and the focus is moving to formulas that are specialized, clean, and sustainable. For both new entrepreneurs and well-established brands, this is a golden chance to roll out one-of-a-kind product lines. But if you want to make this work, the most important step is teaming up with a trustworthy Private Label (ODM) or Contract Manufacturer (OEM).
This updated guide hones in solely on the top manufacturers—those that specialize in helping brands thrive by offering custom formulation and private labeling services. We’ll break down the latest market trends, lay out the key factors you need to consider when picking a manufacturing partner, highlight ten first-rate OEM/ODM shampoo manufacturers, and wrap things up with a specific recommendation.
The hair care industry’s having a great run right now. It’s set to grow from a $36.27 billion market in 2024 up to $56.59 billion by 2032—that’s a steady 5.76% compound annual growth rate (CAGR). Most of this growth comes from people wanting fresh, new products, and private label manufacturers are in a one-of-a-kind spot to deliver exactly that:
•Clean Beauty & Sustainability: These days, it’s totally normal for people to want products without sulfates, parabens, or silicones. They’re after shampoos that are natural, organic, and vegan-certified too—and that’s pushed manufacturers to use eco-friendly sourcing and fair production practices.
•Specialized Products for Niche Markets: Generic, all-purpose shampoos are out. Now it’s all about highly targeted solutions. Manufacturers need to be able to make products that fix specific problems—like stopping hair loss, balancing the scalp’s microbiome, protecting colored hair, and creating formulas that work for different hair types, like curly or coily.
•Getting to Market Fast: Private label, OEM, and ODM models let brands jump on trends quick. Compared to traditional manufacturing, these setups have shorter product development timelines and lower minimum order quantities (MOQs)—a big plus for staying ahead.
Picking a manufacturer isn’t just a regular choice—it’s a strategic one. It impacts your product quality, whether you follow industry rules, and even your brand’s reputation. So keep an eye on these five key points:
•Customization & OEM/ODM Services: They should offer a full range of services—from ready-to-use white-label formulas (that’s ODM) to building a totally custom formula from the ground up (that’s OEM). This way, your product stays unique and feels like it’s yours.
•Regulatory Compliance & Certifications: Following rules isn’t optional here. They must stick to international standards like ISO 22716 (the Cosmetics GMP standard) and meet major regulations, like FDA guidelines or the EU Cosmetic Regulation. Also, look for ethical certifications—things like “Vegan” or “Cruelty-Free.”
•R&D & Formulation Know-How: A strong in-house R&D team is a must. They’re the ones who can create formulas that are new, stable, and on-trend—especially when you’re dealing with tricky areas like clean beauty or specialized treatment products.
•Production Flexibility & MOQ: They need to handle big production runs, but also offer flexibility (or low MOQs) for startups or when you want to test small batches first.
•Turnkey Solutions & Support: Look for a partner that handles everything end-to-end. That means sourcing raw materials, helping with packaging design, filling products, doing quality checks, and even sorting out global logistics and paperwork.
This list highlights ten of the most capable manufacturers globally, specializing in supporting private label hair care brands.
Country：China
A professional cosmetics OEM/ODM company established in 2013, specializing in hair care, skin care, and baby care products.
Key Advantages：Over 15 years of OEM/ODM expertise, one-stop turnkey solutions, focus on natural/organic/vegan formulas, GMPC/ISO 22716/FDA compliant.
Country：Italy
A prominent European private label cosmetics manufacturer since 1982, specializing in hair care, color, and bulk cosmetics.
Key Advantages：Over 40 years of expertise, strong focus on hair color and professional hair care, high European quality standards, high sustainability commitment.
Country：USA
A contract manufacturer since 1983, specializing in custom-blended personal care chemicals, including OTC-registered shampoos.
Key Advantages：Over 30 years of R&D, capability to produce private label salon-grade and bio/eco-friendly shampoos, FDA registered for OTC products.
Country：China
A private label manufacturer offering custom hair care and skincare solutions with a focus on flexibility and speed.
Key Advantages：Low MOQ (starting at 500 units), rapid customization, strong regulatory compliance support (FDA MoCRA, US GMPC, EU ISO22716), data-driven product development.
Country：USA
A contract manufacturer since 1983, specializing in custom-blended personal care chemicals, including OTC-registered shampoos.
Key Advantages：Focus on clean, natural/organic formulations, small batch production, and rapid private label services, ideal for clean beauty startups.
Country：USA
A full-service contract manufacturer for personal care, pet care, and household products.
Key Advantages：Extensive experience in contract manufacturing, offering custom formulation, compounding, filling, and packaging for a wide range of hair care lines.
Country：USA
A custom contract manufacturer located in Southern California, serving all hair care and skin care needs.
Key Advantages：Full-service from lab services to packaging, specializing in custom formulations and serving a wide range of brands.
Country：China
A private label and OEM/ODM cosmetic manufacturer with a strong focus on hair care and skin care.
Key Advantages：Dual capability in OEM/ODM, strong R&D, and a wide range of hair care products including shampoo, conditioner, and treatments.
Country：Spain
A European manufacturer and supplier of professional hair care products.
Key Advantages：Focus on premium quality, professional-grade hair care, offering custom manufacturing services for shampoos, masks, and creams, strong European market focus.
Country：Bulgaria
A European private label cosmetic manufacturer with a focus on natural and organic products.
Key Advantages：Expertise in natural and organic certifications, offering end-to-end services from formulation to packaging for the European market, low MOQs.
Among the top-tier private label manufacturers, Guangzhou Xiran Cosmetics Co., Ltd. stands out as an exceptional partner, particularly for brands prioritizing quality, clean ingredients, and comprehensive service.
Established in 2013, Xiran has built its reputation on a foundation of over 15 years of OEM/ODM expertise, specializing in high-quality hair care, skin care, and baby care products.
"Guangzhou Xiran Cosmetics Co., Ltd is a professional cosmetics contract manufacturer specializing in skin care, body care, hair care, baby and mother care products. Xiran endeavor to manufacture high quality natural organic products that are made with ingredients sourced sustainably, insist on personalizing premium product line."
1.Unwavering Commitment to Clean Formulas: Guangzhou Xiran Cosmetics Co., Ltd directly addresses the clean beauty trend by explicitly excluding harsh chemicals such as sulfates, silicones, mineral oils, and synthetic colors from their formulations. Their focus is on natural, organic, and vegan-friendly ingredients.
2.Full Turnkey Solutions: They simplify the launch process with a true one-stop-shop model, covering everything from custom formula development (OEM) and private labeling (ODM) to packaging design, filling, quality control, and global logistics.
3.Global Compliance and Certification: The company's manufacturing is compliant with major international standards, including GMPC and ISO 22716, and is licensed by the FDA. This ensures your products are ready for sale in major global markets, including the US and EU.
4.Scale and Experience: With over 12 production lines and a daily capacity exceeding 180,000 units, Xiran can reliably support brands from initial small-batch runs to high-volume scaling.
By combining deep experience with a modern focus on clean, high-quality ingredients and full-service support, Guangzhou Xiran Cosmetics Co., Ltd. is the ideal partner for brands looking to launch or scale a successful line of specialized shampoo products.
