Want to launch your shampoo brand but worried about the high R&D and production costs? A Brazilian contract manufacturer might be the right choice. These experienced factories can help you turn your ideas into products on the shelf without the hassle.
Brazil's haircare market is projected to grow rapidly, reaching $7.7 billion by 2028, according to a Mordor Intelligence industry report. This has made Brazil a focal point for global haircare and haircare brands. Local contract manufacturers boast advanced technology and extensive experience, offering comprehensive services from formulation design and bottling to mass production. Whether you're just starting or looking to expand your product line, you'll find the right partner.
This guide will provide an in-depth look at ten of Brazil's leading private label cosmetics manufacturers, highlighting their expertise in shampoo production and how they offer flexible, customized services. Whether you're a startup or an established brand looking to expand your product line, this guide will provide valuable insights and recommendations for partnerships.
This São Paulo-based company doesn't just sell products; it aims to transform the hairdressing industry through technology. Their philosophy and technology have been sold to 70 countries worldwide. All products are manufactured and tested in-house, ensuring reliable quality.
What they can do for you: Their robust R&D team can customize shampoo formulas to your needs, with a particular focus on utilizing biotechnology and natural ingredients. Their laboratory maintains strict quality control and can help you navigate complex international logistics and regulations, enabling you to sell your products worldwide.
Benefits of partnership: With years of technological innovation and extensive international market experience, they offer a one-stop service from formulation to bottling and packaging, saving significant product development time and allowing your brand to launch with ease.
If you're looking for a reliable manufacturer of hair and skincare products, Sweet Hair Professional is a worthy choice.
Founded in 2003, HM is the largest manufacturer and exporter of hair care products in southern Brazil, with products sold in over 50 countries worldwide. They specialize in developing men's and women's hair care products for global customers, including shampoos, conditioners, and hair oils.
What We Can Do: The factory has a library of over 200 ready-made formulas and can also create custom formulas using premium natural ingredients from Brazil and around the world (such as cupuaçu butter and argan oil). We offer flexible production arrangements for any order size and ensure that products meet safety standards in Brazil, the US, Europe, Australia, and other regions, making them convenient for export.
Benefits of Partnership: Over 20 years of experience, comprehensive international certifications, and flexible and negotiable order quantities.
If you're looking for a partner to build a natural hair care manufacturing business, HM Beauty Factory is a manufacturer worth considering.
This company specializes in personalized hair care solutions, specializing in customized hair care products tailored to specific customer needs (e.g., oily scalp, dry hair). Through in-depth analysis of customer needs and hair types, they help create customized shampoo solutions. They are particularly adept at developing niche brands and special-purpose shampoos.
What They Can Help You With: Their core advantage is deep customization. They can design unique formulas for you, making them ideal for brands seeking niche, highly customized products. Order quantity requirements may also be flexible.
Benefits of Partnership: Highly personalized services are their hallmark, along with extensive experience in personalized customization and flexible partnership options.
For those developing specialized hair care products, Hair Concept by R
oberta Gomes Brasil can provide comprehensive solutions to help you develop your own branded products.
With over 20 years of experience, Vonshér is dedicated to helping clients transform their influence into successful cosmetics brands. They offer a full range of services, including formulation, packaging design, and Brazilian regulatory registration (ANVISA). They offer over 350 proven, safe, and effective formulas for customers to choose from.
What They Can Do: Choose from their extensive formula library or customize directly, and they can also help you design attractive packaging. All products are rigorously tested and have passed Brazilian safety certification (ANVISA). They can also assist with the complex registration process, allowing you to get your product to market faster.
They are friendly to small and medium-sized brands.
Benefits of Partnership: Extensive experience, dedicated guidance on the product registration process, and a relatively easy start.
For private label entrepreneurs with little experience starting out, Vonshér Cosméticos is a manufacturer worth considering.
Founded in 2014, B2E Group owns the Sweeteez Professional™ brand. Its diverse team boasts backgrounds in chemistry, pharmacy, finance, marketing, and more. They operate in over 20 countries worldwide, with offices in São Paulo, Madrid, and Kuala Lumpur. They specialize in the development, production, and private label services of professional hair care cosmetics, and are committed to bringing their products to the global market.
What They Can Do: With a modern factory in São Paulo and strong R&D capabilities, they have successfully developed multiple private label projects. They provide comprehensive support from product creation, formulation, packaging, and marketing strategy, leveraging their global network to help you sell your products.
Benefits of Partnership: Familiarity with the global market, strong R&D and innovation capabilities, and comprehensive support from production to sales.
Founded in 1976, Biocap specializes in formulas tailored to the specific characteristics of Brazilian hair, combining advanced technology with carefully selected active ingredients. They have their laboratory and automated production and bottling lines to create shampoo products with various benefits for their customers.
What They Can Do: They have a unique understanding of the needs of Brazilian hair, with formulas emphasizing efficacy and safety. All products are certified by the Brazilian Safety Certification (ANVISA). The factory prioritizes environmental protection (using clean energy and not conducting animal testing) and can produce a wide range of shampoos. Benefits of cooperation: more than 40 years of quality assurance, highly targeted formulas, and a focus on environmental protection and safety.
This company specializes in the research and development of hair care products for straight hair and provides OEM services. They utilize natural Brazilian ingredients to develop specialized hair care products for their clients.
What they can do for you: They specialize in using Brazilian ingredients in shampoos, creating unique selling points for straight hair-related products (such as shampoos specifically for straight hair). They also provide professional solutions for straight hair shampoos and related products.
For private label brands specializing in Brazilian-inspired and straight hair shampoos, collaborating with Bio Brasil Cosméticos to create differentiated shampoo products is a good option.
Maian is a Brazilian company with over 40 years of international experience.While they primarily supply raw materials, they also work as a contract manufacturer for private label brands to produce personal care products such as shampoo and body wash. They emphasize natural, vegan, and cruelty-free ingredients.
What They Can Do for You: As a top-tier raw material supplier, they can provide high-quality natural ingredients for your shampoo products, enabling you to create natural shampoo products with a variety of benefits.
Benefits of Cooperation: High-quality raw materials, support for formula innovation, and certified raw materials for assured quality.
Founded in 2010, Mega Vital is a leader in Brazilian hair care contract manufacturing, offering a vast product range (over 750 SKUs), a massive factory (over 30,000 square meters), and advanced technology.
What They Can Do for You: We provide a truly comprehensive service, from project analysis, formula development, costing, regulatory registration, production, and delivery. Our R&D team is up-to-date with the latest trends, and our factory complies with numerous Brazilian and international certifications. We can efficiently produce shampoos with a variety of benefits (such as repair, nourishment, anti-hair loss, and oil control), while also prioritizing environmental protection.
Benefits of Cooperation: Extensive experience in hair care contract manufacturing, a worry-free, all-inclusive process, strict quality control regulations, and efficient and environmentally friendly production.
With their extensive product offerings and comprehensive services, they are a great choice for those looking to quickly build a brand.
Located in São Paulo, Be Factory boasts a large, modern facility (over 4,100 square meters), nicknamed the "Dream Factory." It specializes in developing and producing a wide range of hair products (shampoo, conditioner, hair masks, etc.) for the global market. It utilizes internationally recognized production systems and is GMP-certified.
What We Can Do: Our professional team (chemical engineers, pharmacists, etc.) develops high-tech hair care products. We provide a full range of brand incubation services, from product creation and brand building to registration and sales platforms. We maintain stringent quality control (over 2,000 tests per month) and have extensive export experience.
Benefits of Partnership: Advanced factory equipment, comprehensive brand incubation services, stringent quality control, and guaranteed global exportability.
Based on the evolution of consumer demand in the Brazilian market over the past few years and brands' pursuit of product differentiation, the functional categories of shampoos that OEM manufacturers are focusing on have become increasingly clear. After extensive research, we have identified the most popular functionalities in Brazilian OEM shampoo production over the past three years, covering a wide range of segments from basic cleansing to professional salon-level products.
These key functionalities not only reflect market trends but also provide important references for brands to develop new products and optimize formulations.
| Category | Keyword | Description |
|---|---|---|
| 1. Basic Cleansing & Gentle Care | Sulfate-free shampoo | Shampoo without sulfates |
| Gentle shampoo | Mild shampoo for sensitive scalp | |
| Dermocosmetic shampoo | Pharmaceutical-grade shampoo | |
| 2. Repair & Nourishment | Reconstructing shampoo | Shampoo for repairing damaged hair |
| Shampoo with keratin | Keratin-infused shampoo | |
| Moisturizing shampoo | Hydrating shampoo for dry hair | |
| 3. Color Care & Post-Dye | Color-safe shampoo | Shampoo for dyed hair |
| Toning / Purple shampoo | Color-toning shampoo for blonde hair | |
| 4. Anti-Dandruff & Oil Control | Anti-dandruff shampoo | Shampoo to combat dandruff |
| Shampoo for oily hair | Oil-control shampoo | |
| 5. Anti-Hair Loss & Strengthening | Anti-hair loss shampoo | Shampoo to prevent hair loss |
| Strengthening shampoo | Shampoo to strengthen hair | |
| 6. Natural / Organic / Specialty Ingredients | Natural shampoo | Shampoo with natural ingredients |
| Organic shampoo | Certified organic shampoo | |
| Shampoo with Babaçu / Açaí / Buriti oil | Shampoo with Brazilian native oils | |
| 7. Curly / Afro / Moisture & Frizz Control | Curly hair shampoo | Shampoo for curly hair |
| Shampoo for kinky hair | Shampoo for tightly coiled hair | |
| 8. Professional / Salon Grade | Professional / Salon shampoo | Professional-grade shampoo for salons |
| Salon line shampoo | Salon line shampoo products | |
| 9. Multi-Functional (Combined Benefits) | Anti-dandruff + anti-hair loss shampoo | Shampoo with dual function |
| Sulfate-free with natural oil | Shampoo without sulfates, enriched with oils |
Finding a reliable contract manufacturer to manufacture your shampoo may seem daunting, but there are a few key points to consider.
First, consider their experience and reputation; look for those with a long history and positive customer reviews.
Second, consider their production capacity: whether their machinery and equipment are up-to-date, their workshops are clean, and their quality control is rigorous.
Third, consider their communication and cooperation: whether they understand your ideas and can flexibly adjust formulas and production plans.
Fourth, consider the minimum order quantity and price; don't be deterred by high barriers to entry or hidden costs.
Fifth, consider supporting services, such as bottle and packaging design, and product testing and certification, which can help you solve your problems.
When it comes to choosing a specific factory, while Brazilian contract manufacturing has its unique characteristics (especially for the South American market), Chinese factories offer significant advantages in many ways, saving you money, worrying about the process, and getting started quickly:
This may be the most attractive aspect. Overall production costs (labor, raw materials, and operations) for Chinese factories are generally significantly lower than those in Brazil. This means that with the same budget, you can get more products in China, use better materials, and achieve more competitive pricing, resulting in greater profit margins. Experts believe that China's mature supply chain is key to keeping costs down.
Many Chinese Shampoo factories particularly understand the difficulties small brands face in getting started and offer very low minimum order quantities (MOQs). Starting with just 1,000 bottles or even less significantly reduces trial-and-error costs and inventory pressure, making them particularly suitable for new brands or those looking to test new products. While some Brazilian factories offer flexibility, the barrier to entry is generally higher.
China's supply chain is renowned for its efficiency. From formula finalization and sample verification to final mass production and delivery, the entire process is typically faster than in Brazil. When faced with urgent orders or market fluctuations, Chinese factories often have greater responsiveness and adaptability, helping you seize business opportunities more quickly. Factory managers often cite rapid response to customer needs as their core competitive advantage.
You can find nearly everything you need to make shampoo in China. From basic chemical raw materials and various flavors and fragrances to bottles, pumps, and labels in various shapes and sizes, the dense concentration of supporting factories offers a wide selection, transparent pricing, and stable supply. Looking for special ingredients or trendy packaging? Getting it done in China is often faster, more convenient, and more cost-effective. Brazil's local supply chain is also strong, but China's advantages are greater in terms of product diversity and cost control.
Don't underestimate Chinese manufacturing. Many large, professional shampoo contract manufacturers boast advanced laboratory equipment and experienced R&D engineers. They can produce everything from standard moisturizing and anti-dandruff shampoos to popular functional products like silicone-free, amino acid-based, and anti-hair loss products, and they do it well. Their processes and quality control systems (such as ISO and GMP) are also highly standardized, ensuring product safety and stability. Inspection personnel frequently provide feedback that Chinese factories adhere to quality control standards.
Chinese factories conduct business worldwide and are deeply familiar with the regulatory requirements of various countries (such as the FDA and CE), product standards, and export procedures. They can help you navigate complex paperwork and obtain certifications, allowing your products to be sold smoothly to the US, Europe, Southeast Asia, and even globally, saving you the trouble of navigating the complexities of the process. Brazilian factories also have extensive export experience, but their primary strength lies in the Americas.
Brazil's private label shampoo manufacturers offer tremendous opportunities for global brands. These companies not only possess advanced production technology and extensive industry experience, but more importantly, they offer highly customized services, supporting clients from formulation development and packaging design to regulatory registration and global distribution. Whether you're seeking innovative formulas, flexible minimum order quantities, or international market access, Brazilian manufacturers can be your ideal partner.
If cost control, a quick start-up, flexible production, and easy access to various suppliers are paramount, and you're looking to expand your product reach, consider partnering with Xiran, a Chinese shampoo manufacturer. This approach offers a lower barrier to entry for your private label, faster development, and better pricing, helping you transform your shampoo brand from concept to shelf success.
