The global body care market is expanding steadily. According to Grand View Research, it is expected to maintain a compound annual growth rate of approximately 4.5%-6% over the next five years. The market size will be approximately US$78.3 billion in 2025 and is expected to reach nearly US$100 billion in 2030. Body lotions, shower gels, scrubs and deodorants are the main subcategories.
Launching a personal care brand today is no easy feat. With countless established giants already dominating the market, new brands need both brilliant ideas and reliable partners to bring those concepts to life. Many entrepreneurs start with passion but get stuck in the development, formulation, production, and packaging stages. This is why private-label personal care manufacturers are becoming the go-to choice for more and more people.
These manufacturers are more than just factories churning out products on an assembly line; they function as “behind-the-scenes partners.” They help stabilize formulations, navigate regulatory compliance, and offer packaging advice to ensure products look sufficiently market-competitive.
Simply put, it means the product is manufactured by a factory but sold under your brand name. Retailers or entrepreneurs focus on marketing and sales, while the manufacturer handles R&D, production, and quality control. Within the industry, this is also referred to as contract manufacturing, OEM, or ODM.
Compared to building your own factory, this model saves money and time while accelerating product launch. For example, if you want to launch a face cream, many factories already have established formulas that can be slightly adjusted to carry your brand name. This approach helps you avoid unnecessary detours, allowing you to focus your energy on crafting your brand story and marketing efforts.
If you're seeking a seasoned partner capable of both R&D and mass production, Accupac is a name you can't overlook. Established over fifty years ago, it boasts extensive expertise in skincare, haircare, and oral care. Unlike some factories that solely offer contract manufacturing, Accupac functions more as an end-to-end "solution provider".
They maintain their own dedicated R&D facility, COBALT LABS, continuously developing new formulations for clients. Their manufacturing plant holds FDA registration and ISO certification, significantly easing regulatory compliance burdens for brands. While minimum order quantities aren't explicitly stated on their website, their large-scale operations enable them to accommodate orders of varying volumes.
Client feedback on Accupac typically highlights two strengths: meticulous project management that feels like an extension of the client's team, and the ability to handle complex packaging requirements—a critical asset for premium brands.
While American manufacturers excel in scale, European companies often prioritize “texture” and “sustainability.” Laboratoire Naturel epitomizes Swiss precision: focused, rigorous, and deeply committed to environmental stewardship.
While their most renowned product line is wipes, their portfolio extends beyond this to include adult care, intimate care, makeup remover wipes, and masks. With over two decades of experience, they have collaborated with more than 80 international brands.
A key feature of this facility is its exceptionally stringent quality control, supported by 16 specialized testing devices. The team is also relatively international, adept at adapting ingredients to follow trends—such as developing “clean beauty” formulations. While the website doesn't list minimum order quantities (MOQ), these can typically be negotiated during collaboration.
If you're seeking a manufacturer that understands personal care products while also excelling in nutritional supplements and health products, HBI Group stands out as a strong contender. Comprising seven companies, this group launches hundreds of new products annually across global markets, serving over 120 countries.
Within personal care, HBI excels particularly in skincare and haircare categories. Their extensive R&D resources yield over 500 new formulations annually, ensuring brands receive consistently trend-aligned products. With 72 international quality certifications, HBI offers robust compliance and quality assurance.
HBI functions as an “industry-integrated factory,” handling everything from regulatory compliance and formulation to packaging—not just producing creams and shampoos. For brands targeting the intersection of beauty and wellness, HBI offers immense strategic value.
In the U.S. market, DMI Personal Care is often hailed as the unsung hero. While their client roster includes major beauty brands, what truly stands out is their support for emerging brands and startups.
DMI maintains an extensive formulation library, allowing clients to directly access ready-made skincare or personal cleansing recipes, significantly reducing time-to-market. Simultaneously, their R&D team rapidly develops differentiated innovations based on emerging trends.
Many brand founders frequently mention this phrase when evaluating DMI: “They turned my idea into a product on the shelf.” This execution capability—transforming concepts into finished goods—is precisely why numerous startup brands choose DMI.
As a member of the HBI Group, Laleham serves as the group's “craftsmanship specialist.” Their strengths lie in meticulous attention to detail and large-scale production capacity.
Over 150 million personal care products are filled and shipped from here annually, spanning skincare, body care, and hair care categories. With multiple certifications including MHRA, FDA, and ISO, Laleham delivers end-to-end manufacturing assurance for brands across the personal care sector.
They excel at tackling complex formulation challenges, such as adjusting transparency, skin feel, or stability in skincare products. For brands pursuing “high-demand” products, Laleham's R&D and production teams provide reliable support.
Though its name evokes a pharmaceutical company, Formulated Solutions holds significant standing in consumer personal care.
Formulated Solutions possesses unique expertise in semi-solid and liquid technologies—critical for skincare lotions, gels, and cleansing products. Their facilities accommodate both small-batch testing and large-scale production with exceptional flexibility.
If you're developing a more “performance-driven” or even medical-grade personal care product, their pharmaceutical background provides regulatory and quality assurance, lending greater credibility to the product's safety profile.
Through continuous acquisitions and integration, Anjac has built an extensive manufacturing network for personal care and health products. Its subsidiaries, including Cosmetix West and Eurowipes, are well-established leaders in their respective fields.
Within the personal care segment, Anjac covers diverse product lines ranging from skincare and haircare to wipes, extending even into fragrances and OTC pharmaceuticals. Notably, the company leads the industry in emerging technologies like eco-friendly packaging and Bag-on-Valve systems.
Partnering with Anjac offers the significant advantage of a “one-stop solution.” Brands seeking to integrate sustainability with personal care can leverage Anjac's resources and technology to achieve a differentiated edge.
Australia's NBC positions “natural” and “sustainable” as its core identity, a commitment evident across all its personal care products.
NBC excels in developing natural skincare, body care, and cleansing products. Their R&D team extensively incorporates native Australian botanicals into formulations. Combined with energy-efficient processes and a zero-waste production philosophy, this company aligns perfectly with brands positioning themselves as natural and eco-conscious.
In today's market shift toward “Clean Beauty,” NBC's product narrative is compelling. For brands seeking to attract consumers with a “green label,” NBC is an ideal partner.
Pravada may not boast annual production capacities reaching hundreds of millions of units, but they remain a favorite among startup brands.
Pravada specializes in skincare and haircare products, all emphasizing natural, organic, and cruelty-free formulations. Their standout feature is low minimum order quantities (as few as 50 units for most products)—a boon for entrepreneurs with limited budgets seeking rapid brand launches.
From formula selection and packaging consultation to label design, Pravada anticipates nearly every need of “novice entrepreneurs.” As some clients put it, they function not just as manufacturers but as “business partners.”
Trilogy specializes in private label services for skincare and beauty products, positioning itself more flexibly than most CDMOs.
They offer both proven ready-made formulas and custom R&D tailored to brand requirements. Their personal care portfolio spans facial care, body care, and specialty care categories, with all products undergoing rigorous quality testing.
If you plan to test the market with small batches before scaling up, Trilogy's flexible production model is an excellent fit. They also provide eco-friendly packaging options, helping brands adapt faster to green consumption trends.
Faced with so many options, entrepreneurs and brand owners often feel overwhelmed. In reality, you can start by focusing on several key points:
The personal care market is fiercely competitive, yet it remains one of the most opportunity-rich industries. Whether you aim to develop performance-driven skincare or focus on natural cleansing products, the right private label manufacturer can accelerate your brand's growth.
Crucially, view manufacturers not merely as production facilities, but as long-term partners. Seek a manufacturer with proven expertise in skincare development. By building synergy in R&D, quality control, and market timing, your brand can truly outpace the competition.
