Lip masks are now a must-have in modern skincare routines. They give chapped lips a quick boost of hydration and a little bit of luxury in just a few minutes. Private label manufacturing lets brands make unique lip masks under their own names without having to start from scratch, which is what customers want. Working with a trustworthy OEM/ODM manufacturer can make a big difference, whether you're a new business owner or an established label looking to grow. In this article, we'll talk about the growing global market for lip masks, give you tips on how to choose the right partner, and highlight ten great manufacturers that are great at making custom products.
The lip mask market is doing well because more people are taking care of their lips like they do their faces. For example, people are using overnight masks and sheet-style treatments that are full of hyaluronic acid or collagen. According to a report from DataIntelo, the global lip mask market was worth about USD 200 million in 2023 and is expected to grow to USD 450 million by 2032. This growth is being driven by increased demand in Asia-Pacific and North America .
The sleeping lip mask niche is even hotter right now. Archive Market Research predicts it will reach $500 million by 2025, growing at a fast 15% compound annual rate through 2033, thanks to the rise of e-commerce and influencer-driven hype.These numbers aren't just numbers; they show that brands have a great chance to get in on the action with custom, high-quality products.
When choosing a top-tier lip mask maker, don't just look at the most flashy website. Instead, look into what really protects your brand's reputation. Look at their history first: Make sure they have been in the business for at least ten years, especially in OEM/ODM for lip care, so you know they can handle everything from changing the formula to designing the packaging. Certifications like ISO 22716 for good manufacturing practices or Leaping Bunny's cruelty-free seals show that they meet global safety standards without cutting corners. Customization is important.
Can they make vegan formulas, eco-friendly sheets, or scents that match your mood? Don't forget about minimum order quantities (MOQs). Smaller ones, like those with fewer than 500 units, are better for new businesses than big ones. Quality control is clear when a third party tests for stability and effectiveness, and quick communication seals the deal—after all, in the fast-paced world of beauty, time zones and quick turnarounds are important.
Finally, check out their supply chain to see if it's sustainable. Sourcing ingredients like shea butter or peptide extracts in a way that is good for the environment keeps your brand green and your customers loyal.
Here are ten companies that are at the top of the private label lip mask market, each with its own set of skills. I focused on those who have a lot of experience making custom formulas, like hydrating gels and overnight treatments that nourish the skin.
Amarrie has been making high-quality lip masks for more than 13 years. Their headquarters are in Guangzhou, a busy skincare city. They focus on clean, new formulas that mix Eastern plants with Western technology. They offer private label services for everything from ideas to products that are ready to go on the shelf, and they work with indie brands all over the world.
What makes them different? They can change the textures for matte or glossy finishes, and the minimum order quantity (MOQ) is only 300 units, which is great for testing markets. Also, their in-house R&D lab makes sure that their formulas stay ahead of trends like probiotic-infused masks. Plus, they are GMP certified, so you can be sure they are safe.
2. Kasey Beauty (China)
Kasey Beauty is based in Shenzhen and has been making cosmetics for other companies for more than ten years. They specialize in lip care, which includes sheet masks soaked in marine collagen or vitamin E elixirs. They work with brands to make products that tell stories, like masks based on seasonal themes.
Their edge comes from being able to quickly make prototypes (in less than two weeks) and offering eco-friendly packaging options, like biodegradable films that appeal to shoppers who want to waste less. They follow FDA and EU rules, so you can trust them for international shipping. Plus, their clear pricing means you won't be surprised by extra fees.
TY Cosmetics has been in business for 15 years and is known for being a great place to get private label lip masks. They have hydrogel types that give deep moisture without making your lips greasy. They focus on natural actives that come from certified organic farms.
Their vertical integration, which includes blending raw materials and automated filling lines, cuts lead times to 30 days and keeps costs 20% lower than the industry average. They also know how to grow for big stores, and they have vegan and halal certifications to make your product more appealing.
Dongguan-based Yunmei makes luxurious lip sleeping masks with silk-like textures. They have 12 years of experience creating new textures for brands that want a "spa-at-home" feel. Their lab is great at making stable emulsions that last for 24 months on the shelf.
They stand out with personalized branding, like embossed jars or custom scents, and a team that handles exports without any problems with tariffs. They have low defect rates (less than 0.5%) thanks to strict quality control and getting hyaluronic acid from sustainable sources, which makes them a popular choice for high-end lines.
Haishi has been making private label lip patches in the middle of Guangzhou for ten years. They focus on targeted treatments like peptide-rich plumping masks. They do shade testing that works for a wide range of skin tones.
What are the main benefits? Their biotech facility uses AI-driven formulation to get the exact right amount of each ingredient, and they offer flexible packaging options, from single-use pods to multi-packs. They're great for launching across continents because they meet REACH standards for Europe.
Based in Guangzhou SindeBella makes colorful, fruit-flavored lip masks for private labels. They use their 10 years of experience in color cosmetics to add a fun, pigmented twist to hydration. Some of their options are glowy overnight ones.
They are known for having low prices on large orders and being a one-stop shop for marketing materials like mockup visuals. They help brands go green and make money by focusing on recyclable materials and getting organic certifications.
Auraline is based in California and has been making lip masks for eight years. They focus on clean-beauty formulas that don't contain parabens or sulfates, which are good for sensitive lips.
They are best at customizing on a small scale, with minimum order quantities (MOQs) of only 100 units, and they have fulfillment centers in the U.S. for faster delivery within the country. Clean beauty fans love them because they are NSF certified and are open about all of their ingredients.
This veteran company from New Jersey has been in business for over 20 years and makes clinical-grade lip masks with dermatologist-tested actives like ceramides for private labels that focus on repair.
What drives them? Ironclad knowledge of the rules for getting FDA approvals and a network of U.S. suppliers that lowers the risks of importing goods. Their focus on testing with real customers guarantees 95% satisfaction rates and the ability to make everything from pop-ups to big-box stores.
Based in Guangzhou, Xiran Skincare has spent over a decade refining its expertise in high-performance skincare, with a special focus on lip masks—including glossy, nourishing lip veil masks that double as primer-style treatments. These formulas are designed to smooth, hydrate, and prep the lips, making them an ideal choice for brands that position themselves around makeup, lip care, or hybrid beauty.
Headquartered in sunny Florida, Pravada Private Label has been a trailblazer in skincare contract manufacturing since 2009, excelling in custom lip masks that feature clean, high-performance ingredients like vegan collagen and botanical extracts for all-day nourishment. They cater to luxury indie brands with a flair for spa-quality textures.
Their secret sauce? A robust R&D pipeline that delivers samples in just 7-10 days, combined with flexible MOQs from 250 units and full-spectrum services including label design and regulatory filing. Certified under GMP and Leaping Bunny standards, they emphasize ethical production and have a track record of empowering brands to stand out in competitive markets with innovative, sustainable options.
To sum up, the lip mask market is full of potential, but you need to find a manufacturer that shares your vision—one that is trustworthy, creative, and focused on the customer. Guangzhou Xiran Cosmetics Co., Ltd. in China is the one I would choose to start with. Xiran has been in the OEM/ODM skincare business for more than 15 years. They are the best at making lip masks and balms, from R&D labs that make hyaluronic-rich sheets to eco-friendly packaging that screams luxury.
Their low minimum order quantities (MOQs), good manufacturing practices (GMP), and focus on the customer have helped many brands succeed around the world. For example, they can make custom scents and textures just for you. If you really want to start a great line, getting in touch with Xiran seems like the smart and easy next step.
