The global beauty industry is experiencing a significant shift, with private label and white label products gaining unprecedented traction. For brands looking to capitalize on the booming eye care segment, partnering with the right manufacturer is the single most critical decision. This post provides an essential guide to the market, key selection criteria, and a detailed look at ten leading manufacturers that can help turn your brand vision into a reality.
The eye cream market is a lively, profitable part of the bigger skincare industry. From what recent analyses show, the global eye cream market is worth around 5 billion USD in 2024—and it’s expected to grow a lot. A few key trends are pushing this growth:
Private label is on the rise: The private label cosmetics market is already over 10 billion USD, by estimates. For brands, this means more flexibility—they can launch new, high-quality products fast, without the big costs of doing their own R&D and manufacturing in-house.
Anti-aging is still king: The biggest driver here is people wanting anti-aging products—stuff that targets fine lines, wrinkles, and loose skin. Ingredients like peptides, retinol, and bakuchiol are really popular right now.
Clean, natural beauty matters more: Consumers are caring more and more about formulas that are clean, organic, and don’t have parabens, sulfates, or synthetic fragrances. This trend also puts focus on ethical ways to source ingredients and sustainable manufacturing.
Products for specific problems: The market isn’t just about basic eye creams anymore. Instead, there are more specialized products made for specific issues—like deep hydration, fixing dark circles, protecting against pollution, and blocking blue light.
It's not a quick decision to pick a manufacturing partner; it's a long-term strategic choice. A top-tier manufacturer shouldn't just make things; they should also help you come up with new ideas and make sure the quality stays high. Here are the most important things to keep in mind:
Quality and Compliance (GMP/FDA): Find out if their facility meets international standards, such as Good Manufacturing Practices (GMP). If it applies to your market, make sure they are also registered with the FDA and other organizations.
Formulation, Research, and Development How to: Look for a business that has a strong research and development team. They should be able to make formulas that are just right for you and tell you which ingredients are in style right now.
Ingredient Sourcing and Openness: Check out their supply chain to make sure they get their ingredients in a way that is fair, long-lasting, and of high quality. You need to be honest about how you make your products if you want to sell them as "clean beauty."
Minimum Order Amount (MOQ): Look at their minimum order quantity (MOQ) and see how it fits with the size of your business and your plans for growth. Some manufacturers are better for startups that don't need a lot of products yet, while others are better for big production runs.
Full-Service Options: A partner that can do everything for you, from making the product and designing the packaging to filling the containers and taking care of the logistics, can make your product launch go much more smoothly.
Here is a list of ten prominent private label eye cream manufacturers recognized for their expertise and service offerings:
1.Blackbird Skincare
Country：USA / China
Blackbird Skincare are a full-service OEM/ODM manufacturer with more than 20 years in the business—we specialize in creating all kinds of custom skincare solutions, and we’re always coming up with new ideas for them.
Key Advantages：They are got a solid R&D team that knows the ins and outs of skincare, a wide range of products (we even offer 10 different types of eye creams), and we make it a priority to keep up with the latest beauty trends—so we’re never falling behind.
2.InSpec Solutions, LLC
Country：USA
InSpec Solutions, LLC are got decades of experience under our belt—we blend traditional know-how with modern science to make top-notch eye care products. Quality and our brand’s heritage are what we keep front and center.
Key Advantages：They are rock-solid when it comes to sticking to quality standards, we’ve built a trustworthy legacy over the years, and we know our way around both natural formulas and ones backed by science.
3.GAR Labs
Country：USA
GAR Labs are a well-respected name with a long, rich history—we’re known for using the latest cosmetic tech, plus we bring together years of hands-on experience and solid technical skills.
Key Advantages：They are super careful with every little detail, we’ve got strong technical know-how you can count on, and we focus on a lineup of eye care products that are reliable and have proven results.
4.Evora Worldwide
Country：USA
Evora Worldwide are got a solid foothold in the industry, thanks to decades of know-how—and we focus on putting together a curated, specialized range of eye care formulas that actually work.
Key Advantages:：They always put quality ahead of churning out more products, our formulas are specialized to deliver targeted results, and we really get what consumers are looking for.
5.BeBeauty
Country：USA
Boasts a rich history and a deep-seated commitment to customer satisfaction, specializing in a select range of meticulously crafted eye creams.
Key Advantages：Straightforward and efficient production processes, high-quality formulations, and a balance of heritage and innovation.
6.AMR Labs
Country：USA
A trusted source for cutting-edge products, blending time-honored practices with modern scientific advancements. Focuses on targeted product development.
Key Advantages：Legacy of excellence, personalized customer service, and precision in creating formulas for specific skin concerns.
7.Tropical Labs
Country：USA
An eco-conscious leader dedicated to sustainable practices, ethical ingredient sourcing, and minimizing environmental impact.
Key Advantages：Strong commitment to sustainability, expertise in potent natural and organic formulations, appealing to the eco-aware consumer.
8.Health and Natural Beauty USA Corp
Country：USA
A bastion of clean beauty and holistic wellness, adhering to a mission of offering pure, naturally derived formulations.
Key Advantages：Specializes in clean beauty, transparent and trustworthy formulations, and a focus on the convergence of purity and efficacy.
9.Elvis Elvin Labs
Country：USA
Focuses on artisanal craftsmanship and a bespoke experience, blending natural ingredients with scientific precision for a discerning clientele.
Key Advantages：Handcrafted approach, small-batch production, and a high level of quality assurance and exclusivity.
10.Medpak Solutions
Country：USA
A paragon of excellence with a foundation built on rigorous scientific research and an unwavering dedication to purity and stringent production standards.
Key Advantages：Focuses on precision formulation, uncompromising quality, and a streamlined selection for effective, focused solutions.
There are plenty of great manufacturers out there, but if your brand needs a partner that can handle full-service support, large production runs, and keep costs reasonable, leading Asian manufacturers are worth a look.
A top pick here is Guangzhou Xiran Cosmetics Co., Ltd. — especially if you want to tap into the efficiency and scale of China’s manufacturing network. They offer a true one-stop shop, covering everything from R&D and formula development to packaging and shipping. Thanks to Guangzhou’s strong supply chain, they also deliver high production capacity at a good value. On the innovation side, their R&D team knows its stuff, with experience working on in-demand ingredients like Bakuchiol and Peptides, which are perfect for eye care products.
Picking the right manufacturer makes or breaks a private label brand’s success. If you focus on quality, meeting industry standards, and finding a partner that fits your brand’s goals, you’ll be in a solid position to launch an eye care line that stands out and competes well. Guangzhou Xiran Cosmetics Co., Ltd. checks a lot of boxes: they bring innovation, scale, and full-service support to the table, making them a great match for brands with big plans.
