In the European market, more and more brands are choosing local contract manufacturers to develop body care products. This is because local production not only shortens supply chains but also allows for faster response to market changes while ensuring compliance and quality. According to Global Retail Magazine, the European private label market is expected to reach €352 billion in 2024, accounting for 38.1% of total retail sales.
Data from ESM Magazine shows that in the six core markets of France, Germany, Italy, the Netherlands, Spain, and the UK, private label market share is already close to 40%, with a particularly strong performance in the personal care category. Statista research also indicates that private label sales share in Western Europe's fast-moving consumer goods market will exceed 38% by 2024 (Statista).
These data highlight a clear trend: for both large retailers and emerging brands, local contract manufacturers in Europe are becoming crucial partners for rapid market entry.
Location：Etoy, Switzerland
Laboratoire Naturel is a specialized manufacturer of private label personal care products, including body care, emphasizing high quality and innovative technology in their production process.
Laboratoire Naturel is a manufacturer specializing in private label personal care products, focusing on hygiene, baby care, cosmetics, and home care sectors. The company operates a state-of-the-art spunlace manufacturing facility, combining innovative technology with a commitment to quality to create a diverse range of finished goods for discerning consumers.
Location：United Kingdom
BBody Care Brand Development, a family-owned company founded in 2011, specializes in OEM and custom production of body care and health and beauty products. They offer not only personalized customization and contract manufacturing services, but also custom packaging design, helping brands of all sizes quickly get to market.
Body Care Brand Development specializes in customizing body care lines, including shower gels, aftershaves, gift sets, and fragrances. Leveraging their in-house technical team and brand consulting capabilities, they provide comprehensive solutions, from formulation and design to production, tailored to client needs.
Location：Ahlen, Germany
LR Health & Beauty Systems GmbH has more than 35 years’ experience in developing, manufacturing and distributing health and beauty products. Built around Aloe Vera formulations, the company combines natural ingredients with scientific research to offer body care and wellness ranges. LR also runs a social selling platform that connects customers and consultants through digital tools. Today it operates in 32 countries with roughly 1,300 employees and a registered community of over 300,000 members.
Location：Viana do Castelo, Portugal
Since its founding in 2003, the company has steadily grown its production capacity to serve both retail and hospitality clients. Throughout this growth, it has placed strong emphasis on sustainable practices and strict quality standards. Its certifications—including ISO 22716, ISO 9001, ISO 14001, Ecolabel, and RSPO—demonstrate a clear commitment to safety, consistency, and environmental responsibility.
The company specializes in solid cosmetics, with a focus on private-label personal care. Its portfolio ranges from soaps and moisturizers to other daily care essentials. By working closely with clients on formulas, fragrances, textures, and packaging, the team develops tailored solutions that help brands stand out and express their own identity.
Location：Trafford, United Kingdom
Linke Care, based in the UK, has specialized in personal care manufacturing since 1979. With experienced R&D staff and modern facilities, the company focuses on private-label body care, helping brands develop tailored lotions, creams, and sunscreen products.
Working closely with clients, Linke Care adapts formulations, fragrances, textures, and packaging to match specific brand needs. Production follows strict European and international standards, using carefully sourced ingredients to ensure product safety and quality. Sustainability is also a priority, with eco-conscious practices integrated into manufacturing. By combining technical expertise with flexible customization, Linke Care supports brands in bringing distinctive body care lines to market efficiently.
Location：Krakow, Poland
The company, located in Kraków, Poland, specializes in cosmetics with a strong focus on body care products, offering tailored solutions that highlight natural ingredients and the benefits of plants. They handle every stage of production—from concept and formulation to manufacturing—within their modern facility, ensuring products meet each client’s specifications in texture, fragrance, active ingredients, and packaging.
By combining traditional botanical knowledge with up-to-date production techniques, the company creates safe, high-quality formulations. Their flexible approach allows for small-batch runs and personalized adjustments, making them a trusted partner for brands seeking custom private label body care products. Continuous attention to quality and market trends has earned them recognition among clients and beauty professionals alike.
Location：Trofa, Portugal
With an 8,000 m² production site and roughly 26,000 tonnes of annual capacity, this manufacturer makes private-label and contract beauty and personal-care products—ranging from body care to wet wipes and liquid nutraceuticals—while also marketing its own brands. Its clients include supermarkets, wholesalers, pharmacy chains, perfumeries, retail labels and apparel brands across more than 20 countries.
What stands out is the company’s approach to body-care customization: the R&D team works directly with clients to dial in texture, active levels, scent and packaging so a product matches retailer specs or brand positioning. They support prototype sampling and small runs for market tests, then scale successful formulas into full production, and handle packaging sourcing and logistics. Strong quality controls and efficient workflows keep costs competitive, making the company a practical partner for brands that need tailored, high-volume body-care solutions.
Location：Lentilly, France
MS BEAUTiLAB is a full-service contract manufacturer for skincare, bodycare and makeup, operating under MVP Holding. It pairs hands-on R&D with integrated manufacturing so brands move smoothly from concept and formulation to scale-up and production without managing multiple suppliers.
In-house testing labs in Lyon verify product performance, while experienced engineering teams and modern equipment keep runs flexible and help lower production risks. Emphasizing European craftsmanship, MS BEAUTiLAB delivers products that meet “Made in France / Switzerland / Italy” quality expectations and supports brands with practical, innovation-driven solutions.
Location：Spain
Private Label BSN is a Spain-based cosmetics manufacturer that builds custom products for third-party brands. Backed by over 30 years of experience, the company develops hair and beauty lines—such as essential oils, hair serums and moisturizing creams—many formulated as vegan and fully natural options and dermatologically tested. They offer end-to-end product development, covering formulation, packaging and design as well as regulatory guidance, and aim for reliable, fast delivery (typically around 30 days).
Private Label BSN is a Spanish manufacturer specializing in custom cosmetics, offering a diverse range of personalized body care products, including moisturizing creams and essential oils. With over 30 years of experience, they ensure high-quality, vegan, and natural formulations tailored to meet the specific needs of third-party brands.
Location：France
Founded in 2009, LCB Cosmétiques develops, produces, and markets natural and organic cosmetics. The team creates genuinely custom formulas that follow a client’s brief—performance goals as well as texture, color, scent, appearance, and budget—and carries them through to full production.
Beyond contract work, LCB runs two in-house lines: Oxalia for beauty professionals and Ylaé for organic retail. Sustainability is built into the process, with primarily French-sourced raw materials and fully recyclable packaging options, including airless tubes. Certified to COSMEBIO and COSMOS ORGANIC standards, the company favors clear, responsible communication and puts the well-being of customers and collaborators at the center of its work.
While European contract manufacturers have distinct advantages in regulations, certifications, and localized supply chains, an increasing number of international brands are turning their attention to Chinese manufacturers. Contract manufacturers in China's personal care sector possess substantial production capacity and excel in cost control and supply chain integration. Many Chinese companies offer flexible customisation services, including small-batch trial production, rapid delivery, and comprehensive packaging solutions, while maintaining product safety and compliance.
For new companies, Chinese body care manufacturers generally facilitate a faster time-to-market by offering lower minimum order quantities. Established brands, meanwhile, benefit from China's ability to support large-scale production and global export capabilities while maintaining quality standards. Therefore, when seeking new partners, it is advisable to evaluate both European and Chinese manufacturers. Choose the partner best suited to your current stage of development, ensuring your products meet the standards of your target markets.
Based on the findings from the two preceding market data studies, the growth trajectory of private-label body care products in Europe is exceptionally rapid. Retailers and brand owners are significantly increasing their investments in this sector. Manufacturers are playing an increasingly pivotal role within this landscape. Analysis of ten factories reveals distinct competitive advantages across different enterprises: some prioritize R&D innovation, others emphasize environmental credentials and certifications, while others specialize in flexible small-batch production.
When selecting partners, brands should screen contract manufacturers based on their positioning and target markets. Startups should prioritize factories supporting small-batch production and short delivery cycles, while established brands are better suited for skincare or personal care manufacturers offering scalable capacity, international certifications, and robust R&D capabilities. This strategy accelerates time-to-market while ensuring consistent quality and brand image integrity.
