With the continuous development of science and technology, people's demand for skin care is also constantly increasing. Traditional skin care methods can no longer meet the needs of modern people.
In the past few years, "technology" has undoubtedly been the most frequently used keyword in the beauty industry. Whether it is emerging brands or industry giants, they all play the "technology card."
Combining the latest market trends in the report, interprets creative concepts and new ways of playing in the beauty field, injecting new vitality into the market and providing inspiration for beauty brands.
"Waterless" skin care is in line with the concept of sustainability, and high-concentration fermentation extracts directly address skin problems. Waterless skincare originated in South Korea and was used to save precious water resources while providing a higher concentration and more efficient skin care experience.
In addition to reducing or eliminating the use of pure water in the product production process, "waterless" can also replace water with plant essences, fermented liquids, and oils. At present, waterless skin care products still mainly use plant extracts, microbial fermentation filtrate, and plant extracts + microbial fermentation filtrate to replace pure water.
First, double the efficacy. It contains a variety of nutrients such as oligosaccharides, amino acids, proteins, organic acids, etc., and synergistic compounding with other ingredients can help the efficacy claim;
Second, reduce preservatives: water-based products are prone to breed bacteria, and waterless formulas can reduce the addition of chemical preservatives and improve the stability of products;
Third, environmental awareness: reduce water consumption and cater to the ecological development trend of sustainable development.
In the field of skin care, acid products are highly praised for their unique efficacy, mainly including fruit acids, salicylic acids, A acids, and azelaic acids. There are endless brands on the market with them as the core efficacy. It must be noted that the correct use of acid products is crucial. If used improperly, they may cause skin sensitivity, tingling, peeling, redness, and other discomfort symptoms.
In order to better balance the effect and safety, there is now a new idea for oil-control skin peeling: light acid skin peeling, anti-oxidation, and oil control. Similarly, for the acne problem area, there is also the "acid-free acne removal" technology concept.
Due to global warming, we have entered the "hot soup era," and the impact of climate change has become increasingly apparent. Recently, as temperatures rise and humidity increases, consumers have begun to seek skin care products that can cope with this environmental change.
Trend research agency Mintel pointed out that in the future, skincare brands will adjust product formulas according to different climate conditions to cope with changing environmental needs. These products will combine technology and nature to adapt to climate and physiological changes in real time.
"Trend Korea 2025" also listed "climate sensitivity" as a keyword worthy of attention. As climate change intensifies, we need to recognize the potential crisis it brings and actively respond to the challenges of this climate-sensitive era.
In fact, analyzing the statistics of the global beauty industry in 2024 reveals that as the hot and humid climate continues, consumers' demand for "cloud skin care products" has risen sharply. This type of product is light and non-sticky but can deeply moisturize, giving the skin a light touch like clouds.
In addition, the demand for cooling skin care is also increasing due to problems such as skin redness, swelling, and sensitivity caused by high temperatures. Unlike in the past, cooling skincare is no longer limited to summer but has become a skincare option suitable for use all year round. Consumers' sensitive response to climate change has further promoted the growth of this trend.
The traditional washing steps are just from shampoo to conditioner. Today, the washing and conditioning hair care steps include scalp massage, scalp scrub, shampoo, conditioner, hair mask, hair care essential oil, scalp essence, and other steps, drawing on the skin care concept to comprehensively treat scalp and hair problems.
Scalp and hair care have entered the 4.0 era, and selective antibacterial will be a must-have for research and development. From antibacterial and anti-dandruff in the 1.0 era to scalp relief in the 2.0 era, oil balance in the 3.0 era, and now in the 4.0 era, microecological balance is achieved through selective antibacterial prebiotics and scalp health through product intervention.
Exosome technology is precise skin care, helping to achieve multi-dimensional and accurate effects and safe and fast transdermal penetration. This technology can promote skin cell regeneration, anti-oxidation, collagen production, reduce wrinkles/fine lines, repair skin screen, etc., through its active substances. Exosomes of different types of cells have different bioactive substances, which creates their functional diversity.
Applying regenerative medicine technology in beauty and skin care solves skin care problems from the root. Regenerative medicine is an emerging interdisciplinary subject. By studying the mechanisms of tissue and organ damage, disease, and aging, it uses multidisciplinary technologies, methods, and products to achieve the purpose of tissue and organ regeneration and disease treatment. Regenerative medicine has become the basis of many skin care trends, and its core lies in developing and applying therapies that promote human self-repair.
With the continuous advancement and application of life sciences and regenerative medicine technologies, the research and development of beauty products will also bid farewell to the "traditional era" dominated by basic care and honestly go deep into the cellular level to explore the root of skin health. The industry will also enter a new era of more personalized and precise effects.
In fact, scientific skin care is not only a means of product promotion but also the cornerstone of the brand's long-term development. In the future, as consumers' demand for scientific skin care continues to increase, the cosmetics industry will further increase its investment in scientific research and deepen its scientific skin care field. Only those brands that truly grasp the essence of scientific skin care can stand out in this trend and continue to push the industry to a higher level.
Xiran Cosmetics is a professional skin care manufacturer with years of industry experience that provides comprehensive customized services. Our skilled team includes market research experts, R&D engineers, designers, and production managers dedicated to providing tailor-made solutions for your brand.
Our services cover every aspect, from market research and brand strategy planning to product development, design, manufacturing, logistics and transportation, and product certification, ensuring that every step is refined. Whether you are creating a new brand or upgrading an existing one, we can provide you with one-stop support to help your brand grow rapidly and successfully enter the market.
Innovation and market opportunities drive each other in the rapidly developing skin care industry. Entering 2025, consumers' demand for personalized, high-performance, and sustainable skin care solutions will continue to rise. In the face of fierce market competition, if a brand wants to stand out, it must keep up with the latest trends. Only by working hand in hand with manufacturers who keep up with the times can we jointly create a bright future for the brand.
