This article will focus on the world's leading OEM and ODM scalp care manufacturers and introduce the cultural origins, scientific principles, consumer trends and market development of scalp care. We will also analyze the global growth potential of scalp care products, help brands identify key success factors, and provide suggestions on how to stand out in this booming market. If you are looking for manufacturers or market insights for scalp care products, this article will provide you with detailed reference and guidance.
Natural and organic oils for scalp care, including essential oil blends and plant-based treatments.
Active scalp care ingredients include anti-dandruff agents, soothing compounds, and hair growth stimulants.
Specialties: Scalp microbiome-friendly products and premium formulations.
Certifications: GMP, ISO-certified and sustainability-focused.
Voyant Beauty full-service contract manufacturing for hair and scalp care products, including shampoos, conditioners, scalp scrubs, and serums.
Specialties: Scalp detox products, dandruff treatments, and natural/organic formulations.
Certifications: GMP, FDA-compliant, and sustainability-focused.
Capabilities: Scalp care formulations with a focus on natural actives and sustainable ingredients.
Specialties: Scalp oils, serums, and microbiome-balancing formulas.
Certifications: ISO, Ecocert.
Scalp care serums, exfoliating treatments, and medicated shampoos. They offer turnkey solutions for private-label products.
Specialties: Natural and organic formulations, CBD-infused scalp care.
Certifications: GMP, cruelty-free, and FDA-certified.
Bio-based and sustainable scalp care formulations include plant-based exfoliants and soothing treatments.
Specialties: Scalp care with biotechnology-derived ingredients.
Certifications: Ecocert, ISO 9001.
While scalp care may seem modern, its historical significance is deeply rooted in cultural traditions, particularly in the Black and South Asian communities. Most hair types are naturally voluminous and textured, requiring certain practices to keep them healthy.
"Women in these communities have been using natural oils, herbs, and massage for scalp care for centuries. Coconut, castor, and amla oils have long been staples in Black and South Asian hair care to promote growth and treat common scalp issues like dryness and inflammation.
These oils are now staples in modern scalp care products from niche beauty brands, highlighting the role that cultural practices, and sometimes even ethnicity, play in shaping today's thriving scalp care market.
Black-owned brands, particularly Bread Beauty Supply, Pattern Beauty, and Adwoa Beauty, are leading the way in this space. These brands make scalp care a key component of their products, using biotin-infused oils and herbal blends to address issues such as dry scalp and thinning hair.
With tight curls, it is difficult for the scalp's natural oils to move down the hair shaft, often leading to dryness, itching, and irritation. This can lead to scalp inflammation, which can cause thinning and even hair loss if not treated. The asymmetry of the hair follicles and the structure of the cuticle can affect the overall curl pattern. The curlier the hair, the more pronounced the asymmetry, which makes type 4C hair more prone to dryness because it is difficult for natural scalp oils to move down the hair shaft. With a growing, curly customer base, the customer base is currently valued at $10 billion and is growing at a compound annual growth rate of 5%.
It is more common for the scalp to be too oily, and certain oils or active ingredients, such as shea butter, maybe too heavy for fine hair but work well for coarse hair, such as 4C hair. Therefore, consumers must look for products that can moisturize, maintain pH balance, effectively reduce oil accumulation, and not be too irritating.
This trend is further reinforced by consumers' new focus on the scalp, who are beginning to recognize that the scalp is a skin ecosystem that, when healthy, produces beautiful hair. Scalp health is rooted in dermatology and is increasingly an area of clinical research.
The scalp shares many characteristics with facial skin, including oil secretion, susceptibility to dryness, and susceptibility to environmental aggressors. Like the skin microbiome, the scalp microbiome comprises various bacteria and fungi that help maintain a healthy hair growth environment. These bacteria and fungi can improve or deteriorate the scalp's health, leading to the emergence of many microbiome-centric beauty brands.
According to Grand View Research, the global microbiome skincare industry is expected to reach $835.2 million in revenue by 2030, with a compound annual growth rate of 10.9% (2024 to 2030). [Vegamour also emphasizes the scalp microbiome ecosystem]
Brands like Revivv Haircare have capitalized on this trend by incorporating microbe-friendly ingredients like probiotics and prebiotics into their formulas to help balance the scalp ecosystem. There has also been a growing interest in scalp exfoliants that remove dead skin cells and unclog hair follicles. Despite controversy over the stress they can cause to the scalp when misused, scalp massagers have become a must-have for many beauty consumers. Clinical ingredients like salicylic acid and zinc pyrithione are stapled in many scalp treatments, providing anti-inflammatory and anti-dandruff benefits.
| Scalp Care Trends | Key Points | Benefits |
| Advanced technology for stronger roots | LED lights stimulate hair follicles and microneedles stimulate collagen. | Promotes healthier, stronger hair growth - Painless treatment. |
| Personalized scalp care | Personalized routines based on individual needs. | Customized solution for better results - Healthier scalp and hair. |
| Scalp exfoliation | Remove dead skin cells and product buildup with exfoliants - natural ingredients like sea salt and coffee grounds. | Cleaner, healthier scalp - Promotes hair growth and vitality. |
| Treating your scalp like your skin | Add skincare ingredients like hyaluronic acid and peptides to scalp care products. | Nourished scalp, healthy hair - A comprehensive beauty routine. |
| Scalp massage | Increase blood circulation and relieve tension - simple and effective exercises for scalp health. | Promotes healthy hair growth - Reduces stress and tension. |
| Scalp serums and tonics | Special treatments for dryness, itching and dandruff - light formulas with a pH balance. | Concentrated benefits for scalp health - Improves overall hair health. |
| Phytotherapy for a healthy scalp | Use natural ingredients like tea tree oil and aloe vera - gentle and eco-friendly solutions. | Promotes scalp balance without harsh chemicals. |
| Balancing the microbiome for better health | The importance of keeping your scalp microbiome balanced - probiotics can help restore the natural balance. | Improves scalp health and hair condition. |
According to the NPD Group, sales in the scalp care space grew 27% in 2020. The scalp market remains vibrant: 23% of hair care products launched in 2023 claim "scalp" in the product name.
According to Mintel, 49% of US hair care consumers aged 25 to 34 seek dry scalp care. In comparison, 52% of Chinese consumers are attracted to scalp care with anti-hair loss benefits, and 41% of German women who purchase hair care/styling products plan to buy products that support scalp health.
According to Spate Hair Trends, average weekly views of scalp care SKUs have increased by 286% over the past year (2023). #scalpdetox, as well as forms and practices such as #scalptreatment,#scalpscrubbing, #scalpoiling, and scalp serums, the latter of which has seen a 34.2% year-over-year increase in Google searches.
March 12, 2024 - E-commerce News JD.com: The attention to scalp care has increased by 749% year-on-year. (The attention to "scalp care" has increased by 749% year-on-year. In addition, consumers' attention to products with anti-hair loss and anti-hair breakage functions has also increased significantly. The report shows that more than 55% of users list "product efficacy" as the primary factor in purchasing hair care products, among which scalp care, anti-hair loss, and fluffy functions have received more attention from consumers.)
The global pursuit of scalp health has driven consumer demand and increased the need for clinical validation.
The global pursuit of scalp health has driven consumer demand and increased the need for clinical validation. Scalp care products - especially those that promise therapeutic effects on redness and itching - must undergo rigorous clinical testing to prove their efficacy. This is particularly evident in the high-end market, where consumers pay a premium for scientifically backed solutions.
A key example of clinical validation is Nioxin, a scalp-focused brand under P&G. Nioxin's products are designed to fight hair loss by focusing on scalp health, and its formula has been proven effective in promoting hair density and reducing scalp irritation after multiple clinical trials. P&G has increased its R&D investment in scalp care in the past few years, highlighting the importance of clinical support as consumer skepticism about beauty claims increases with the rise of the clean beauty movement.
In 2023, P&G acquired Mielle Organics, a scalp and hair care brand targeting black consumers and other curly-haired women. Some users have criticized these products, claiming ingredients such as rosemary and peppermint oil can cause hair loss, severe damage, and breakage. Trichologist Kingsley puts the matter into perspective. She said, "With rosemary oil in particular, there is no objective evidence that it works, although there is no harm in using it.
This article can help your scalp care business. If you need more scalp care manufacturer information, you can also contact us. We are happy to provide you with professional help and jointly promote the growth of your brand.
