The men's grooming market has been expanding rapidly, with more men becoming increasingly invested in personal care. From basic shaving care and hair management to premium skincare and fragrance products, the variety in men's grooming categories continues to grow. According to statistics, the men’s grooming market is expected to continue growing in the coming years, with private label (PL) products gaining significant traction due to their flexibility, cost-effectiveness, and brand customization advantages.
In a competitive market environment, choosing the right private label men's grooming product manufacturer allows brands to quickly launch market-ready products at lower risks and avoid the high costs of product development and production. This article introduces the current market trends for men's grooming products, the benefits of choosing third-party manufacturers, top private label men's grooming product manufacturers, and how to select the best partner.
There are a number of things that are making the men's grooming market grow:
As people's views change, more men are starting to care about how they look, especially when it comes to hair care, skincare, shaving, and smell. More and more men are realizing that taking care of themselves can make them look better and feel better about themselves. This has led to a rise in demand for products that help with this.
Millennials and Gen Z men are very picky about the grooming products they use. Like women's beauty products, this generation is more willing to spend money on their looks and is interested in new, high-quality products. They also stress the use of safe, natural, and environmentally friendly ingredients, which has led brands to make products that meet these needs.
Men's grooming products now go beyond just shaving creams and shampoos. Brands are always coming up with new ideas, like more skin care lines, anti-aging serums, facial masks, exfoliating products, and more, to attract a wider range of men. These new products appeal to different groups of men, which helps the market grow even more.
As the male grooming industry grows up, more specialized men's grooming brands are popping up. This makes the market more professional and competitive overall. Brands are not just selling products; they are also offering personalized grooming solutions that let men choose what works best for them.
There are more and more types of men's grooming products, such as
Private label brands are helping these segments become more specialized and tailored to meet the needs of a wide range of male customers.
Working with third-party cosmetics manufacturers (OEM/ODM) to make men's grooming products is a good way to save money, especially for new brands or businesses that want to avoid making risky investments. Brands get a lot of benefits from working with experienced manufacturers:
To build a production facility in-house, a lot of money needs to be spent on things like equipment, staff, and raw materials. Third-party manufacturers, on the other hand, already have factories and technologies in place, so brand owners only have to pay for production costs and not the large upfront costs of setting up their own factories. Manufacturers can also give brands discounts on bulk production, which lowers the cost per unit.
Working with a third-party manufacturer can cut down on the time it takes to develop and make a product by a lot. Manufacturers have set up their production processes and equipment so that they can quickly move from the design phase to production. This helps brands get their products to market faster. This is very important for brands that want to get ahead of their competitors.
Third-party manufacturers often have strong research and development teams that can help brands make custom formulas and new products. Brands can launch new products that meet market needs thanks to the expertise and technology of manufacturers. This avoids the problems that come with relying only on internal teams for product development.
Most third-party manufacturers follow international quality standards and industry certifications, like ISO 22716 and GMP certification. This makes sure that their production processes meet strict quality control standards. Manufacturers also know the rules that apply to different markets, which helps brands make sure their products meet the legal standards in those markets. This makes it easier for them to enter new markets.
Third-party manufacturers can change how much they make based on changes in the market. This gives brands more options for how they make things. This means that brands can increase or decrease production based on demand, which lowers the risk of having too much inventory and helps them manage their cash flow better.
Here are some of the best private label companies that make men's grooming products. They are known for being reliable, coming up with new ideas, and being able to provide high-quality, customizable solutions:
Bo International – Bo International was founded in India in 2013 and is now one of the biggest private label manufacturers in the world. They make a wide range of men's grooming products, such as beard serums, shaving gels, and full routines. They focus on using natural ingredients, making prototypes quickly, contract manufacturing, and making custom scents and packaging. GMP-certified and with flexible minimum order quantities, they're perfect for D2C brands looking for cheap, high-volume options that can ship anywhere in the world.
XIRAN Cosmetics – Since 2013, XIRAN Cosmetic has been based in Guangzhou, China, and has more than 10,000 formulas for custom men's grooming. They are good at making shaving creams, beard care products, and full body lines. They can also make custom products in just two weeks and have GMP-certified production. They provide everything e-commerce brands and salons need in one place help businesses get started quickly.
Envii Labs – Envii Labs is a U.S.-based company that has been around since 2016. They make over 65 handcrafted, plant-based formulas for men's grooming, hair care, and skin care. They are known for having low minimum order quantities (starting at 60 units), quick lead times, and kits that are ready to be branded, like beard moisturizers and aftershaves. They are great for salons and new businesses that care about clean beauty because they offer eco-friendly options and full customization.
Pure Source—This FDA-registered facility in the U.S. has been in business for almost 30 years and is known for its high-quality men's grooming products, from beard oils to antifungal treatments. They take care of everything from making the product to packaging it, and they focus on using high-quality, nourishing ingredients for brands that can grow.
Cosmewax – Cosmewax has been a leader in Spain since 1960. They offer private label men's skincare that meets EU standards and is GMP-certified, along with new ways to shave and fight aging. They are perfect for brands that want to grow around the world, like beard care and post-shave balms that use sustainable sources. This is because their R&D is responsive to trends and can handle a lot of volume.
RainShadow Labs – RainShadow has been in business in Oregon, USA since 1983. They make natural, vegan, and cruelty-free beard and hair products. They are a great choice for eco-friendly brands that want specialty grooming products like balms and conditioners because they offer small-batch customization, easy labeling, and organic ingredients.
Pravada Private Label – Pravada is based in Florida, USA, and has been in business for almost 20 years. They sell grooming products that are cruelty-free and made from natural ingredients, with minimum orders as low as 50 units. Their spa-quality formulas and easy-to-follow instructions make them great for trying out men's lines like moisturizers and exfoliators.
Max Private Label – Max is based in Illinois, USA, and sells everything a man needs to groom himself, from pomades to body washes. They make eco-friendly, high-quality products and custom packaging, so they're great for bath, body, and skincare brands that want to keep prices low.
Private Label Grooming – A U.S.-based company that specializes in men's hair, beard, shaving, and skincare. They make custom products and packaging for barbershops and influencers. They offer eco-friendly, high-end solutions at lower prices, with options for every budget and in-house production to avoid competition.
Orchid Lifesciences is an Indian third-party manufacturer known for making a full range of men's grooming products, such as hair styling products, beard oils, shaving creams, and facial kits with more than 200 formulas. They offer private label services that focus on quality, options for sensitive skin, and cost-effective scaling for brands that want to reach a wide range of skin types.
It's very important for a brand's long-term success to pick the right third-party manufacturer. These are the most important things to think about when choosing a manufacturer:
Check to see if the manufacturer has the right certifications, especially those that the industry requires, such as ISO 9001, GMP, and others. These certifications make sure that the manufacturer's ability to make things and their quality control systems are up to par with what is expected around the world. This makes sure that the goods are safe and of high quality.
Long-time manufacturers have a better idea of what customers want and how to handle complicated orders or special requests. They can provide better production services and lower the risks that come with them because they have learned so much over time.
Brand owners often want to change the way their products are made, packaged, and designed to meet their needs. A good manufacturer should be able to make products that fit with the brand's positioning and what the market needs, and they should be able to change them to fit different needs. They should also be able to create new technologies that will work for different markets.
Prices and terms of cooperation must be clear and easy to understand to avoid confusion and hidden costs. Brands should pay attention to important details like payment terms, minimum order quantities (MOQ), lead times, and pricing structure to make sure everything goes smoothly.
Brands can make a smart choice by checking out the manufacturer's reputation and past successful partnerships. Brands can read reviews from other customers to see how good a manufacturer's products are, how good their customer service is, and how quickly they deliver. This makes it less risky to work with that manufacturer.
XIRAN Cosmetics and a global men's skincare brand worked together to make a product that is good for sensitive skin. The brand worked with XIRAN to make sure that the product only used natural plant-based ingredients that had been thoroughly tested for safety on skin. XIRAN's research and development team helped come up with the exact formula and packaging design that the market needed, which put the product in the high-end market. The brand's product launch was a success, and the company got a lot of attention in the market thanks to good production cycles and quality control.
Kratom Labs worked with a well-known men's hair styling brand to make a hair wax that holds well. The brand wanted a product that would style hair well and use natural ingredients. Kratom Labs met these needs by creating a new formula and using unique methods to make the product. This led to a successful launch and a lot of people liked it. This success not only brought in a loyal customer base, but it also made the brand a strong player in the men's grooming market.
If you want to do well in the growing men's grooming market, you need to pick the right manufacturing partner. Brands can get high-quality products, make them fit their customers' needs, and get them to market quickly by working with a trustworthy third-party manufacturer. If they find the right partner, businesses can quickly expand and offer new grooming products that their target customers will love.
