Demand for skincare and personal care products in North America is rising as consumers become increasingly concerned about skin health and personal hygiene. If you're considering launching your skincare or personal care product line brand in the region, start by understanding what's trending in the industry and what's currently selling well. In the highly competitive North American market, it is vital to identify the best-selling items. This knowledge can help you conduct market and competitor analyses and ultimately confirm growth plans.
The Skincare & Personal Care market in North America will generate a revenue of US$118.60bn in 2024. With an expected annual growth rate of 2.19% (CAGR 2024-2029), the market is anticipated to expand steadily. The largest segment within this market is Personal Care, with a market volume of US$53.80bn in 2024. country, online sales are expected to contribute 57.4% of the total revenue in the Beauty & Personal Care market by 2024. In North America, the Skincare & Personal Care market trend is a growing demand for natural and organic products.
Northern American consumers prioritize health and wellness, driving demand for skin care products that offer anti-aging, hydration, and specialized solutions for skin concerns.
A preference for natural and organic ingredients is boosting the market, with consumers seeking safer, chemical-free alternatives for personal care.
Advancements in skincare technology, such as personalized products and improved active ingredients, entice consumers with more effective and tailored skincare solutions.
Consumers are seeking out products that deliver visible results quickly. They are attracted to advanced formulas with potent active ingredients that promise to address specific skin issues, such as wrinkles, hyperpigmentation, and acne.
Busy lifestyles lead consumers to prefer multifunctional products that combine various benefits, such as moisturizers with sunscreen or serums that offer both anti-aging and brightening effects.
Social media and online reviews significantly impact purchasing decisions. Consumers are influenced by beauty influencers, expert reviews, and peer recommendations, often opting for products that have a solid digital presence and positive online feedback.
HNeutrogena® Hydro Boost Hydrogel with Hyaluronic Acid
This highly effective moisturizing gel provides long-lasting hydration to the skin. It contains hyaluronic acid to keep skin plump and hydrated. The lightweight gel formula absorbs quickly into the skin while being suitable for all skin types, helping to improve dryness and leaving skin looking radiant.
La Roche-Posay Anthelios
La Roche-Posay Anthelios is a renowned line of sunscreen products known for its efficient protection against harmful UV rays. With broad-spectrum sun protection (SPF) for all skin types, including sensitive skin, Anthelios sunscreens are formulated with advanced ingredients and applied with a smooth, lightweight texture that absorbs quickly into the skin without becoming greasy. They're water-resistant, making them ideal for use during outdoor activities.
First Aid Beauty's Pure Skin Face Cleanser
First Aid Beauty's Pure Skin Face Cleanser is a tender yet efficient face wash suitable for everyone, particularly those with sensitive skin. It's made with soothing naturals, including aloe vera, chamomile, and green tea, which calm and cleanse the skin. This cleanser washes away grime, excess oil, and makeup without depleting the skin's essential oils, resulting in a clean, invigorated, and moisturized feel. It's a safe option for everyday cleansing without harsh synthetic ingredients, fragrances, or parabens.
SkinCeuticals C E Ferulic
SkinCeuticals C E Ferulic is a powerful antioxidant serum with high concentrations of Vitamin C (15% L-Ascorbic Acid), Vitamin E (1% Alpha-Tocopherol), and Ferulic Acid (0.5%). This unique combination provides skin with comprehensive antioxidant protection, helps neutralize free radicals, and supports collagen synthesis. The serum's lightweight texture absorbs quickly into the skin, leaving it looking smoother and more youthful.
Paula's Choice 2% BHA Liquid Exfoliant
Paula's Choice 2% BHA Liquid Exfoliant is a mild yet powerful exfoliating formula with 2% salicylic acid. It unclogs pores, eliminates dull skin cells, and evens the skin's surface. Suitable for oily or combination skin, it can be used daily to reveal more transparent, radiant skin.
Eucerin Advanced Repair Lotion
Eucerin Advanced Repair Lotion is crafted to moisturize and deeply soothe dry, sensitive skin. Enriched with repairing elements, it fortifies the skin's protective barrier, diminishing irritation and dryness.
Dr. Bronner's Pure-Castile Soap
Dr. Bronner's Pure-Castile Soap is an all-purpose, organic cleaner made from pure ingredients. Free of artificial additives, it's gentle enough for sensitive skin and can be used for everything from bathing to cleaning around the home.
Estée Lauder Advanced Repair Night Cream
Estée Lauder Advanced Repair Night Cream is renowned for rejuvenating skin overnight. Infused with ChronoluxCB™ Technology aids the skin's natural nighttime repair cycle. This cream intensely nourishes, helping to combat the visible signs of aging for a more youthful appearance. Its fast-absorbing, lightweight formula is suitable for all skin types, providing continuous hydration and care.
Identifying what sets your offerings apart is crucial when establishing a skincare and personal care products brand in Northern America. Start with a foundational range, select target ingredients that resonate with consumers, establish a budget, and partner with a reputable manufacturer capable of bringing your vision to life and refining your products. Learn about the best private label skincare manufacturers in North America.
Guangzhou Xiran Cosmetics Company stands out in the cosmetics industry for its superior quality. Boasting a team of 10 R&D chemists who have formulated over 10,000 recipes, Xiran ensures strict quality control throughout the production process, from raw materials to finished products, which undergo more than ten rigorous inspections. At the same time, their formulas and ingredients are all-natural, vegetarian-friendly, and not tested on animals.
Navigating the fiercely competitive Northern American skincare and personal care market necessitates a keen understanding of trending products and popular demands. Consumers prioritize skincare products offering comprehensive benefits, gentle textures, and natural components. Established brands such as La Roche-Posay and Dove offer trusted alternatives. To build your brand, emphasize product uniqueness, effective formulas, and premium ingredients. Guangzhou Xiran Cosmetics can customize solutions tailored to these requirements. And deliver high-quality, competitive, and distinctive skincare and personal care products to facilitate your success in the Northern American market.
