The global skincare market is still growing quickly in 2025, and clay masks are one of the most popular types of products. Clay masks have become the most popular choice for people with oily or acne-prone skin because they are so good at deep cleaning, absorbing oil, and clearing pores.
The most recent reports from the cosmetics industry say that the global cosmetics OEM/ODM market is now worth more than USD 30 billion and is expected to grow at a compound annual growth rate (CAGR) of around 5% until 2030. Clay masks are a key part of functional skincare, and their popularity is growing. This is making manufacturers compete in areas like innovation, sustainability, and customization.
This article lists the TOP OEM/ODM clay mask manufacturers based on market data and industry reviews. This helps brands quickly find the right partners and get their products to market faster.
Kaolin clay and bentonite clay are the main ingredients in clay masks. They do a great job of absorbing dirt and balancing out too much oil. They add things like vitamin C, tea tree oil, and activated charcoal to give them more anti-inflammatory, hydrating, and antioxidant benefits.
As clean beauty and sustainable skincare become more popular, clay masks are changing from traditional mud textures to organic powders, hybrid gels, and biodegradable formats. These new types of masks focus on cruelty-free, zero-waste packaging and plant-based ingredients.
More and more people want COSMOS-certified organic clays. The market share for organic clay masks is expected to grow from 28% in 2024 to 35% in 2025. For example, sales of Australian botanical clay masks have gone up by 45% every year.
Customization that uses AI is growing quickly. Skin-scanning apps let people get customized clay mask formulas, which is a 15% growth rate in this niche. Some Korean companies now sell "smart clay" masks that change how much they absorb based on how much sebum the user has.
Clay masks are changing from products that only clean to "tech-beauty hybrids" that include microcurrent or LED light therapy features. This market is growing by 22% every year.
North America: Acne-control clays are the most popular (42% of the market). Europe: Anti-aging and nourishing formulas are the most popular (31%).
Asia-Pacific: Instant-dissolving powder formats are becoming more popular (27%). Speeding Up E-Commerce Platforms like TikTok and Instagram have made people want mini packaging (50ml), which has pushed global online penetration to 68%. CosmeticsDesign says that the global clay mask market will be worth $8.5 billion by 2025, growing at a CAGR of 7.8%. This is a great chance for brand owners to reach Gen Z consumers.
| Manufacturer | Core Advantages | Representative Products |
| Cosmax | 30+ years of experience, a leading global OEM/ODM manufacturer; focused on K-beauty innovation, GMP/ISO certified; sustainable formula development, one-stop service including clinical testing and packaging | Activated Charcoal Clay Mask (deep cleansing + hydrating, infused with liposome technology). |
| Xiran Cosmetics | 15 years of experience, factory + R&D laboratory; specializing in kaolin/bentonite clay formulations, ISO, FDA, BSCI, GMP certification; one-stop OEM/ODM | Mineral Nourishing Clay Mask (Deep Detox + Moisturizing) Anti-Acne and Blackhead-Removing Clay Mask (Non-Irritating Formula) |
| Taiki Group | 90+ years of history, global production base; patented technologies such as hydrogel-clay blending; eco-friendly packaging, small-batch customization supported; FDA/TGA compliant. | Detoxifying Mud Mask (organic bentonite + essential oils, zero-waste design) |
| TCI Group | 40 years of R&D experience, full-service industry chain; patented LipoMask™ technology for enhanced absorption; HALAL/KOSHER certified, low-carbon production; registration supported for Asian/Australian markets | Repairing Clay Mask (Plant Stem Cells + Kaolin Clay, clinically proven efficacy) |
| RainShadow Labs | 40+ years of experience, specializing in natural/cruelty-free products; FDA/ISO certified, flexible low MOQ; custom formulas including organic clay; fast turnaround (4-6 weeks) | Anti-acne Clay Mask (Tea Tree Oil + Bentonite Clay, suitable for sensitive skin). |
| Cellular Cosmetics | FDA/TGA compliant, fast iteration; custom branded packaging; sustainable ingredient sourcing; suitable for e-commerce/spa brands | Firming Clay Mask (Australian native plant extracts + Kaolin Clay) |
| NOESIS | full private label services, focusing on organic/sustainable products; ISO 22716 certified; flexible production, supporting emerging brands | Moisturizing Mud Mask (Organic Clay + Honey Extract, EU COSMOS Standard). |
| Intercos | High-end OEM/ODM, Innovative Formula; REACH Compliant, Global Supply Chain; Focused on Luxury Brand Partnerships | Antioxidant Clay Mask (Vitamin C + Italian Organic Ingredients) |
The OEM/ODM model provides one-stop solutions for everything from "formula R&D, sustainable ingredient sourcing, certification, packaging design, to global logistics." This cuts the time it takes to develop a product to 2–4 months and lowers costs by 20–30%.
Top manufacturers are known for their innovation (like K-beauty technology), high-quality standards (ISO 22716 certified), and flexible MOQs that help both new and established brands.
Companies in Korea and Taiwan use automated production lines to make sure that deliveries are always on time and that only 2% of them are late.
European companies like Intercos (Italy) focus on high-end formulations, while American companies focus on natural and organic ingredients to meet "clean label" standards and raise brand value by 15%.
Diverse sourcing lowers tariff risks and makes it easier to get REACH or FDA certification approvals, which leads to an export success rate of 98%.
By using renewable energy and carbon-neutral production, top OEMs help brands reach their ESG goals and get 30% more investment.
Low minimum order quantities (as low as 100 units) give new brands power. Full-chain services, such as clinical testing, packaging design, and marketing materials, cut the time it takes to get to market by 50%.
OEM and ODM orders grew 25% year-on-year, which was better than the global average for manufacturing.
Case Study: A new brand worked with XIRAN (China) to make a line of organic clay masks. Sales doubled in just six months after launch, thanks to XIRAN's cutting-edge research and development and quick product updates.
1. Define Needs: Make sure you know what kind of formula you want (for example, anti-acne bentonite) and what your brand stands for (for example, organic certification).
Example: For low MOQ, small brands can use Cellular Cosmetics; for high-end brands, they can use XIRAN for new ideas.By matching your needs, you can cut the cost of reformulation by 20%.
2. Check Certifications: Ask for GMP/ISO certificates, REACH/FDA compliance, and COA reports for raw materials.
Put EU COSMOS-certified partners first to make sure you have a 98% export success rate.
3. Ask for Samples and Testing: Check for pH (4.5–6.0) and stability. Do patch tests to make sure they work.
Sampling and testing can cut potential rework costs by 30%.
4. Negotiate Contracts: Make sure to include IP protection, lead times of 30 to 60 days, and return policies.
Add "sustainable packaging clauses" to your contracts to avoid problems in the future.
5. Visiting the Factory:
Do audits online or in person to check that production lines and the environment are in line with the rules.
Site verification helps people trust each other and keeps things from getting delayed.
6. Post-Launch Support: Pick partners who can help you with marketing content, global logistics, and 24/7 account support.
This can boost e-commerce conversion rates by 20% and cut the time it takes to launch by half.
7. Risk Management: Set up backup suppliers and get product liability insurance.
A proactive risk plan can make orders more stable by 25%. Typical Timeline: With a well-coordinated OEM partner, it takes about 2–3 months from inquiry to shipment.
Typical Timeline: With a well-coordinated OEM partner, it takes about 2–3 months from inquiry to shipment.
OEM/ODM clay mask manufacturer are more than just partners in making things; they are also "strategic accelerators" for brands that want to grow around the world.
In the midst of the trends toward sustainability and AI personalization, companies like Xiran and Taiki Group are setting the new standard for performance and innovation.
Choosing the right partner means going from idea to shelf in just 90 days and maybe even doubling your sales growth.
