If you want to customize a high-quality and cost-effective body scrub for your brand, then you need to know something about private label body scrubs, the market trends of body scrubs, and some processes of cooperation with manufacturers.
A private label body scrub is a skin care product, specifically a scrub, that is produced by one company (manufacturer) and then sold under the brand name of another company (retailer or individual). In other words, a manufacturer produces a body scrub but packages and sells it under the retailer's or individual's brand. This buyer may make some customizations of the product offered by the manufacturer, such as selecting a specific formula, packaging, or adding special logos.
According to an industry research report, the global scrub market size is expected to grow from USD 2.17 billion in 2023 to USD 2.77 billion in 2028, registering a CAGR of 4.99% during the forecast period (2023-2028). The growth of the market is mainly driven by the following factors:
The body scrub market can be segmented into herbal, organic, and chemical. Herbal scrubs refer to scrubs made from natural ingredients such as plants, flowers, and fruits, such as lavender, rose, lemon, etc. While organic scrubs strictly follow organic standards, incorporating elements like coffee, sugar, salt, and more, chemical scrubs, in contrast, utilize artificial ingredients such as glycolic acid, salicylic acid, fruit acids, and the like.
Body scrub market can be segmented into powder, gel or liquid, and cream. Powder scrub refers to scrub with powdered particles as the main ingredient, such as walnut shells, almond shells, bamboo charcoal, etc. A gel or liquid scrub is defined by its use of gel or liquid as a base, supplemented with a specific ratio of particles, such as honey, aloe vera, seaweed, and more. Conversely, a cream scrub utilizes cream as its base, enriched with a specific blend of particles, such as shea butter, coconut oil, cocoa butter, and others.
The market can be segmented into sensitive, normal, dry, and oily. Sensitive skin refers to skin that is susceptible to external stimulation and allergic reactions and requires the use of mild, low-irritation scrubs, such as oatmeal, green tea, chamomile, etc. Normal skin refers to skin with no obvious problems or defects. Any type of scrub can be used, depending on personal preferences and needs. Dry skin refers to skin that lacks moisture and oil and needs to use moisturizing and moisturizing scrubs, such as milk, honey, rose, etc. Oily skin refers to skin that secretes too much sebum and requires the use of refreshing, oil-controlling scrubs, such as lemon, mint, tea tree, etc.
The body scrub market can be divided into five major regions: North America, Europe, Asia Pacific, South America, and Middle East & Africa. Europe stands as the global leader in the body scrub market, commanding the largest market share. This dominance is chiefly propelled by robust consumer demand and significant spending power on skincare products in the region. Asia Pacific is the fastest-growing scrub market globally, driven primarily by consumer preference for organic and natural scrubs and the growth of e-commerce.
The body scrub market presents a diverse competitive landscape, characterized by a fragmentation of numerous international and local brands. These brands offer a rich array of scrubs in various shapes and forms, catering to the different needs and preferences of consumers. Key players in the market include L'Oreal SA, Procter & Gamble, The Estée Lauder Companies Inc., Johnson & Johnson Consumer Inc., The Body Shop International Limited, and others. These companies boost their market share and advantage by adopting strategies such as consistently introducing new products, expanding their distribution channels, and engaging in effective marketing campaigns and promotions.
According to the above market analysis, body scrubs are an in-demand and profitable skin care product that can satisfy consumers' desire to improve body appearance. The market size and growth trend of scrubs are optimistic and are expected to grow in the next few years. The size and share of the market will continue to grow. With your brand advantages and market opportunities, you have the power to provide your consumers with a high-quality and cost-effective scrub that brings you brand development and profit growth like a flower. You can save costs and time in R&D, production, testing, etc., through OEM production of scrubs, focus on marketing and sales, and improve the competitiveness and popularity of your brand.
If you want to create your own body scrub for your brand, you need to find a professional, reliable, and experienced cosmetics OEM factory to cooperate with them; we are a professional skin care product manufacturer, and we provide products from all over the world. Brand manufacturers manufacture exclusive scrubs. The following is our process of providing private label scrubs to customers.
If you want to customize a high-quality and cost-effective body scrub for your brand, then you may wish to consider cooperating with us. We are a professional, reliable, and experienced cosmetics OEM factory. Dear customer, we can customize it just according to your needs and preferences, providing you with the best one-stop services, including product research and development, production, testing, packaging, delivery, etc. We can also provide you with the latest market information and product innovation, the key factors to help you stand out in the market and realize your goals, brand development, and profit growth. Don’t miss this opportunity! Grab it now!
Dear friend, if you are interested in our services, please don’t hesitate to contact us. We will provide you with the greatest help and create an exclusive body scrub for your brand, making your brand more competitive in the consumer market. We are looking forward to hearing from you!
