In the fast-changing world of men's grooming, private label beard care products have changed the game for brands that want to get into a growing market without having to make the products themselves. If you want your beard oils, conditioning balms, or invigorating washes to stand out on shelves and online, work with a reliable manufacturer. This guide goes into great detail about the trends, strategies, and top players that will shape the private label beard care products market in 2025. It will help you launch a line that grooms success.
The men's grooming industry is no longer a small part of the market; it's a big one. Beards are no longer just a fashion statement; they are now a sign of masculinity and self-care. This has led to a huge demand for specialized products.
In 2024, the global market for beard grooming products was worth USD 23.9 billion. From 2025 to 2034, it is expected to grow at a strong rate of 6.4% per year. Another guess is even better: the market will be worth $41.1 billion in 2025 and $93.8 billion by 2035, with an 8.6% CAGR, thanks to oils, trimmers, and conditioners. gminsights.com futuremarketinsights.com
Important trends that will affect 2025 are:
Sustainability Surge: Eco-friendly, plastic-free packaging and natural ingredients like argan oil and shea butter are the most popular, with 70% of consumers putting green products first. mensxp.com
Functional Grooming: Products now do more than one thing, like moisturizing, calming irritation, and even encouraging hair growth, which fits with the "clean better, hydrate deeper" philosophy.
E-Commerce Boom: Online sales make up 40% of the market, and personalized private label beard care products are doing very well on sites like Amazon and Shopify.
Brands that don't pay attention to these changes risk falling behind as millennial and Gen Z men spend money on routines that are as good as skincare routines.
You don't have to build a factory from scratch to start making private label beard care products. Third-party cosmetic manufacturers offer a simple way to get to market by combining knowledge with speed.
Here's why smart brands are changing:
Don't spend a lot of money on equipment and research and development up front; manufacturers can handle formulation for pennies on the dollar, cutting production costs by up to 50%. bointernational.net
Thanks to established supply chains and scalable production, products can go from idea to store in weeks, not months. bioatoms.com
Use the newest labs to make custom scents, vegan formulas, and ingredients that are in line with current trends, like balms with CBD in them. bioatoms.com
Certified facilities make sure that everything is the same, from pH-balanced washes to hypoallergenic oils. This cuts down on recalls and builds trust. cosmetify.in
Start with small orders and work your way up as sales rise. This is great for DTC brands that want to test the waters. mybrandplease.com
In short, third-party partners help you make your vision a reality by making private label beard care products that you can sell and brand.
Choosing the right maker is very important for high-quality private label beard care products. In 2025, these are the top 10 based on their reputation in the industry, their ability to come up with new ideas, and what clients say about them:
They are the best at full-service private labeling and offer custom beard oils and balms with minimum order quantities (MOQs) of 1000 units. They are known for making prototypes quickly, shipping all over the world, and having a huge selection of natural products, such as argan and jojoba blends that make hair shinier and more hydrated.
They have been making organic, vegan beard care products for more than 40 years. Their formulas are cruelty-free and contain hazelnut and rosehip seed oils to keep hair from growing back and nourish the skin under the beard.
Based in the US for quick domestic shipping, they are best known for their vegan beard butters and serums. They also do a lot of research and development to find ways to stop itching and promote growth. Their products are eco-friendly and made with natural ingredients.
Florida's go-to for beard care products with tropical scents. They offer full-service, including label design and custom exotic blends with coconut and hemp oils to deeply condition and soothe irritated skin.
This small-batch producer uses only natural ingredients and has a quick four-week lead time. They make essential oil infusions for soothing washes and balms, and they focus on using clean, hypoallergenic ingredients for sensitive skin.
High-volume beard oil specialists with 30+ years in private labeling, customizable for retail giants with GMP compliance; premium botanical mixes including jojoba and argan for shine and manageability, plus full branding support.
They make custom blends of Ayurvedic ingredients like castor and almond oils that are popular all over the world. They have low minimum order quantities for new businesses, their products are tested by a third party for safety, and they offer a lot of options for growth serums and styling waxes.
Focus on clean beauty beard kits with clear sourcing and cruelty-free options; ethical brands love their vitamin-rich balms and oils, and FDA-audited facilities make sure that everything is consistent and follows the rules. privatelabelselect.com
This company makes cutting-edge grooming products with tech-infused butters and creams. It is GMP ISO 22716 certified and is best known for its professional-grade anti-flake washes and nutrient-rich serums for medical spas and high-end retail.
Nutrient-rich beard care with vitamin boosts and custom growth oils; scalable production for e-commerce heavy-hitters in NSF ISO-certified facilities, offering premium argan-jojoba blends for hydration and beard health.
For example, if you're a startup with $0–$25K/month, you should get 500–1,000 pcs from RainShadow Labs, First Element, or Bo International.
If you're a mid-size company with $25K–$150K/month, you should get 2,000–3,000 pcs from XIRAN Cosmetic, Private Label Select, or Trilogy Laboratories.
If you're an enterprise with $150K+/month, you should get 5,000+ pcs from Nutrix, Lady Burd, or Envii Labs to get the best prices.
Add the phrase "MOQ drops to 500 pcs from 3rd PO" to the contract as a pro tip, or they will choke you later.
On the first day, send this exact list:
Every batch must have:
Argan and Jojoba are Already Up 42% in 2025.
Put this sentence in every contract: "Prices for raw materials can change by up to 3% for 90 days based on the LME + Brent crude index."
XIRAN, Bo, and RainShadow all accept it for free. Anyone who says no is next.
Factories in the US add it for free. They charge $180 to $350 per SKU, so pay it. One lawsuit for an allergy can make you go broke in a day. This is the least expensive life jacket you can buy.
If you follow these five steps exactly, you'll get rid of 95% of junk factories in a week. If you miss even one, 2025 will teach you with real money.
Save this page as a bookmark. If you miss even one of these mistakes, you could lose your entire year's profit.
Brands that act quickly and smartly will have a lot of room to grow in the private label beard care products market in 2025. Use the Top 10 list above, follow the 5-step vetting process exactly, avoid all the traps, and be compliant from day one. The market doesn't wait, so make sure you lock in your manufacturer today and launch before Q4 sells out.
Would you like our free 2025 Beard Care Launch Kit? It includes a factory scorecard, label templates, and a MoCRA checklist. Fill out the form below with your email address to get the download right away. Don't guess. Get ready to make money.
