Serums are the heavy hitters in the world of skincare that is always changing. These lightweight, powerful formulas give your skin hydration, brightness, or anti-aging effects without making it feel heavy. For brands that want to find their place in the market, working with a trustworthy private label manufacturer can be a game-changer.
You can put your logo on high-quality products without having to start from scratch. These manufacturers make serums that fit with clean beauty trends, use natural ingredients, and meet consumer demand for effectiveness, whether you're a startup with big dreams or an established line that wants to add more products. Let's take a look at the landscape, from market insights to advice on how to choose the right partner, and highlight ten players who stand out.
The serum market is doing very well, thanks to smart consumers who want personalized routines that work. After the pandemic, there has been a rise in at-home spa vibes. People are spending more on multifunctional products that promise quick wins for stressed-out skin. Straits Research says that the global facial serum market was worth USD 5.86 billion in 2024 and is expected to grow to USD 6.24 billion in 2025. If it keeps growing at a rate of about 5.8% per year, it will be worth USD 10.32 billion by 2033.
This increase isn't just a fad; it's happening because more people are becoming aware of how important skin health is, K-beauty is becoming more popular, and people are looking for more eco-friendly, vegan options. In places like Asia-Pacific and North America, serums are selling better than other types of products. This is because it's easy to buy them online and because of the buzz on social media, like TikTok tutorials that get millions of views. Now is the time to get into private label production because manufacturers are making more eco-friendly products to meet these needs.
Proven Track Record & Expertise
Look for at least 10+ years in the industry, with specific experience in serum formulation (serums demand rigorous stability testing to keep actives potent and effective).
Non-Negotiable Certifications
Must have GMP, ISO 22716, FDA registration (or equivalent), and preferably third-party audits. These are essential for safety, quality consistency, and legal compliance.
Strong Customization Capabilities
Can they tailor formulas to your exact needs? For example:
Flexible Minimum Order Quantities (MOQ)
Commitment to Sustainability & Ethics
Reliable Lead Times & Responsive Support
By treating these points as your core evaluation criteria, you’ll find a manufacturer that truly elevates your brand instead of just filling bottles.
| Manufacturer | Country | Manufacturing Services | MOQ | Best For |
|---|---|---|---|---|
| TY Cosmetic | China | Private Label, OEM, ODM, Custom Formulation | Contact supplier | Growing skincare brands |
| Vitelle Labs | Canada | Private Label, Custom Formulation | From 20 L for custom manufacturing | Professional skincare brands & med spas |
| Trilogy Laboratories | USA | Private Label, Custom Formulation | From 25 units for eligible stock formulas | Startups & small skincare brands |
| Lady Burd | USA | Private Label, Stock Formulas, Custom Formulation | From 50 units for custom-labeled stock products | Small beauty businesses |
| RainShadow Labs | USA | Private Label, Semi-Custom, Custom Formulation | From 10 gallons for stock private label formulas | Natural skincare brands |
| Bo International | India | Private Label, OEM, Custom Formulation | MOQ:2000PCS | Botanical skincare brands |
| COSMAX | South Korea | ODM, R&D, Contract Manufacturing | Project-dependent | Established skincare brands |
| Kolmar Korea | South Korea | OEM, ODM, R&D | MOQ:1000 | Research-driven skincare brands |
| Intercos | Italy | Contract Manufacturing, R&D | Project-dependent | Premium beauty brands |
| Fareva | France | Contract Manufacturing, Product Development | MOQ:2000 | Large-scale skincare brands |
Location: Guangzhou, China
Manufacturing Services: Private Label, OEM, ODM, Custom Formulation
Best For: Growing skincare brands seeking integrated serum formulation and packaging services.
TY Cosmetic is a Guangzhou-based cosmetics manufacturer established in 2009. The company provides OEM and ODM manufacturing services covering skincare, haircare, sunscreen, and color cosmetics, with dedicated development capabilities for facial serums.
Its private label serum services include existing formulas, custom ingredient combinations, texture development, and packaging customization. This makes TY Cosmetic relevant to brands developing products around hyaluronic acid, vitamin C, niacinamide, peptides, and other established skincare ingredients.
Serum Manufacturing Capabilities
TY Cosmetic combines formulation development with packaging sourcing and commercial production. Brands can explore ready-made serum concepts or request product adjustments based on their target consumers, formulation requirements, and packaging preferences.
The company also publishes information about its R&D personnel, manufacturing stages, and quality control procedures.
MOQ & Manufacturing Considerations
Minimum orders can depend on whether the project uses an existing formulation and packaging or requires custom development. Brands should obtain separate quotations for formulation work, bottle customization, testing, and production.
My Assessment: TY Cosmetic is worth considering for brands looking for a China-based manufacturing partner capable of coordinating both serum development and finished-product production. Confirm formula-specific MOQs and testing requirements before placing an order.
Location: Canada
Manufacturing Services: Private Label, Contract Manufacturing, Custom Formulation
Best For: Medical spas, estheticians, professional skincare brands, and premium treatment-oriented product lines.
Vitelle Labs is a Canadian skincare manufacturer serving professional beauty businesses, including medical spas, skincare clinics, dermatology practices, and established skincare brands.
Unlike manufacturers focused primarily on mass-market products, Vitelle emphasizes professional skincare collections and smaller-batch manufacturing.
Serum Manufacturing Capabilities
Vitelle offers ready-developed skincare formulations, professional product collections, and custom formulation services. Its product development approach is relevant to brands looking to introduce hydrating, anti-aging, brightening, or other treatment-oriented serums.
The company also offers access to existing packaging options, allowing professional businesses to develop branded skincare collections without building every product from scratch.
MOQ & Manufacturing Considerations
According to its published information, Vitelle offers custom formulation and manufacturing minimums starting at 20 litres. Private label product minimums may follow a different structure.
Brands should confirm whether their intended serum is available as an existing formula or requires custom development.
My Assessment: Vitelle Labs is a strong candidate for professional skincare businesses that value product presentation, existing formulations, and a manufacturing model designed around clinics and esthetic practices.
Location: Fort Myers, Florida, USA
Manufacturing Services: Private Label, Custom Formulation, Skincare Manufacturing
Best For: Startup skincare brands, dermatology practices, medical spas, and professional beauty businesses.
Trilogy Laboratories is a US-based skincare manufacturer offering private label and custom formulation services. It supports beauty entrepreneurs and professional skincare businesses seeking domestically manufactured products.
The company's private label program covers a broad range of skincare categories, including serums formulated with ingredients such as hyaluronic acid, vitamin C, retinol, niacinamide, peptides, and exfoliating acids.
Serum Manufacturing Capabilities
Trilogy offers a large catalog of existing skincare formulations, supported by packaging, labeling, production, and documentation services.
For brands requiring a more distinctive product, the company also provides custom development through its in-house R&D team.
Its manufacturing approach is particularly relevant to businesses that want to test a serum concept before increasing production volumes.
MOQ & Manufacturing Considerations
Trilogy advertises private label orders starting at 25 units per SKU. This entry-level quantity should not be assumed to apply to every custom formulation or packaging configuration.
Brands should confirm the minimum order and development costs for their selected serum.
My Assessment: Trilogy Laboratories is particularly relevant to brands entering the market with limited inventory requirements, especially those targeting the US professional skincare sector.
Location: Farmingdale, New York, USA
Manufacturing Services: Private Label, Stock Formulas, Custom Formulation
Best For: Small beauty businesses, independent skincare brands, salons, and entrepreneurs testing initial product demand.
Lady Burd is a US cosmetics manufacturer with an established private label business across skincare, makeup, and personal care.
For skincare brands, its main advantage is access to existing serum formulations that can be marketed under a customer's own brand.
Serum Manufacturing Capabilities
Lady Burd lists a selection of private label serums, including hydrating serum, vitamin C serum, retinol serum, bakuchiol serum, and soothing barrier serum.
These products provide different entry points for brands looking to develop moisturizing, brightening, skin-conditioning, or age-focused skincare collections.
Because many formulas are already developed, brands can focus on product selection, packaging, and branding rather than beginning with an entirely new formulation.
MOQ & Manufacturing Considerations
Lady Burd states that stock products purchased without customization have a minimum order value of $150. For products requiring custom printed and applied labels, the published minimum is 50 pieces per SKU.
Custom formulation minimums vary depending on the project.
My Assessment: Lady Burd is one of the more accessible options on this list for brands launching existing serum formulas in smaller quantities. However, brands requiring a unique active ingredient system or proprietary formulation should review the custom development requirements separately.
Location: St. Helens, Oregon, USA
Manufacturing Services: Private Label, Bulk Manufacturing, Semi-Custom, Custom Formulation
Best For: Natural skincare brands, retailers, spas, and businesses seeking US-based bulk or custom manufacturing.
RainShadow Labs has manufactured personal care products since 1983. The company focuses on private label skincare, bulk formulations, and custom product development, with an emphasis on naturally derived ingredients.
Its portfolio includes facial serums alongside body care, hair care, and other personal care products.
Serum Manufacturing Capabilities
RainShadow offers existing serum formulations such as hyaluronic acid serum and vitamin C serum, as well as custom formulation services through its R&D department.
Brands can purchase existing products, explore semi-custom adjustments, or develop proprietary formulas based on defined product requirements.
Its manufacturing services include quality control and product testing, although brands should confirm which testing records are available for their specific products.
MOQ & Manufacturing Considerations
RainShadow publishes different minimums depending on the service:
For context, 25 US gallons represents approximately 3,155 units at 30 ml before filling losses. Actual output depends on fill size and production conditions.
The company also publishes a custom formulation development fee of $2,500.
My Assessment: RainShadow Labs is suitable for brands that want access to established natural skincare formulations while retaining an option to move toward proprietary development. Its volume-based MOQ makes it important to calculate the actual number of saleable bottles before comparing quotations with unit-based manufacturers.
Location: Gurugram, India
Manufacturing Services: Private Label, Contract Manufacturing, Custom Formulation, Packaging
Best For: Skincare brands interested in botanical ingredients, natural product positioning, and multi-category manufacturing.
Bo International is an Indian cosmetics and personal care contract manufacturer established in 2013. Its manufacturing business covers skincare, haircare, personal care, and other beauty categories.
The company offers private label and custom formulation services, with a product portfolio that includes facial serums and botanical skincare concepts.
Serum Manufacturing Capabilities
Bo International combines cosmetic formulation services with ingredient sourcing, packaging development, and finished-product manufacturing.
Its botanical ingredient expertise may be relevant to brands looking to develop serums positioned around plant extracts, moisturizing ingredients, or naturally inspired skincare concepts.
The company also provides labeling and packaging design support, which can simplify supplier coordination for brands developing several products at once.
MOQ & Manufacturing Considerations
For this company, the minimum order quantity for serums is 2,000 units.
It is also worth confirming ingredient specifications, the scope of stability and microbiological testing, and documentation available for the intended export market.
My Assessment: Bo International is worth considering for brands sourcing botanical-focused skincare or developing multiple product categories with one manufacturer. Evaluate the actual formulation and test documentation rather than relying solely on natural or herbal marketing claims.
Location: South Korea
Manufacturing Services: ODM, Product Development, Contract Manufacturing
Best For: Established skincare brands, K-beauty product developers, and businesses pursuing research-led product innovation.
COSMAX is a major South Korean cosmetics ODM manufacturer with international research and production operations.
Its skincare manufacturing capabilities include serums, ampoules, essences, creams, and other treatment-oriented product formats.
Serum Manufacturing Capabilities
COSMAX combines formulation research, ingredient development, product testing, and manufacturing services.
For serum brands, this is particularly relevant when product differentiation involves texture, delivery systems, complex ingredient combinations, or the development of a coordinated skincare collection.
Its established ODM model supports the transition from product concept through commercial manufacturing.
MOQ & Manufacturing Considerations
COSMAX's publicly available corporate information does not establish a universal minimum order quantity for private label serums.
Brands should confirm project eligibility, development requirements, production volumes, and whether the intended formula will be manufactured at a specific regional facility.
My Assessment: COSMAX is particularly relevant to established brands seeking a research-intensive ODM partner. Small startups should verify the commercial requirements before assuming that large-scale ODM capabilities translate into low-volume private label services.
Location: South Korea
Manufacturing Services: OEM, ODM, Skincare R&D, Manufacturing
Best For: Skincare brands emphasizing formulation research, functional ingredients, and long-term product development.
Kolmar, a pharmaceutical company based in Seoul since 1990, makes the best derma-serums for anti-aging and sun protection. Clinical trials make sure that they are safe for people with sensitive skin.
Personalized ODM serums made with genetic matching technology and compliance with GMP and FDA rules for easy entry into the US are two of the best things about these products. They love safety—patch-tested formulas—and flexible MOQs (1,000 units) with English-speaking teams that make working together easy.
Intercos in Milan has been making sensory serums for Dior-level luxury since 1972. They focus on elegant textures with eco-friendly features like refillable vials for high-end private labels.
They do amazing things with global operations (from the US to China) to make quick-turn serums with rare actives like caviar extracts, all of which are ECOCERT-approved. New finishes, like silky and gel-like, and a strong supply chain make sure that deliveries are always on time, even for niche vegan lines.
Fareva has been a French powerhouse since 1990. They make organic serum emulsions for L'Oréal partners, using their knowledge of herbs to make lavender blends that calm or rosehip blends that firm in Euro-compliant facilities.
Key benefits: ECOCERT/GMP standards for natural stability (up to 36 months), custom herbal infusions, and pumps that can be recycled to make less waste. They support small runs (minimum order quantity of 2,000) and ship all over the EU, making them a great choice for brands looking for clean luxury.
Choosing the right private label serum manufacturer involves more than comparing product prices. A reliable manufacturing partner should offer suitable formulations, flexible order quantities, consistent quality control, and packaging options that match your brand's positioning.
Before selecting a supplier, consider the following factors:
Check whether the manufacturer offers ready-made serum formulas, semi-custom formulations, or fully customized product development.
If you plan to launch a vitamin C, hyaluronic acid, peptide, retinol, or niacinamide serum, ask about ingredient compatibility, active ingredient concentrations, texture options, and formulation stability.
A manufacturer with an in-house R&D laboratory may provide greater flexibility as your product line develops.
MOQ is particularly important for startups and emerging skincare brands. Some manufacturers support initial orders of 500–1,000 units using existing formulas and packaging, while others require several thousand units per product.
Ask whether the MOQ changes based on formulation customization, packaging design, bottle size, or the number of serum variants ordered.
Look for manufacturers operating under appropriate cosmetic Good Manufacturing Practices (GMP), such as ISO 22716.
Ask about stability testing, microbiological testing, packaging compatibility testing, and batch quality inspections. These processes help reduce the risk of product instability, contamination, and packaging problems.
Serum packaging affects product protection, application experience, and brand presentation.
Check whether the manufacturer supports glass dropper bottles, airless pumps, opaque bottles, and other suitable packaging formats. For oxidation-sensitive ingredients, packaging compatibility and protection from air or light may be particularly important.
Also confirm the MOQ for custom bottles, printing, labels, and outer cartons.
Request a detailed quotation covering the serum formula, packaging, labeling, testing, and manufacturing costs.
Compare sample development timelines, bulk production lead times, and potential additional charges. The lowest unit price is not always the most cost-effective option if testing, packaging, or formulation development costs are excluded.
If you plan to sell serums in the United States, European Union, or other international markets, confirm what regulatory documentation the manufacturer can provide.
Depending on your target market, this may include ingredient lists, Certificates of Analysis (COAs), product specifications, safety-related documentation, and information needed for cosmetic regulatory compliance.
These ten companies show how different private label serum manufacturers can be. They range from North American naturalists to Korean innovators and European artisans, and they all have the tools to help your brand stand out in a market that's only getting hotter. There is a fit here for you whether you want something cheap, cutting-edge technology, or something that is good for the environment.
If you're looking for a partner with a lot of experience in Asian formulations and the ability to quickly adapt to different markets, I can't recommend Guangzhou Xiran Cosmetics Co., Ltd. highly enough. They are based in Guangzhou, China, and have mastered serum lines that mix traditional Chinese herbs with modern actives.
At Xiran Skincare, we work with skincare brands developing private label and custom facial serums, from established ingredient concepts to more specialized formulations.
Our manufacturing services cover formulation development, ingredient selection, packaging sourcing, sampling, compatibility evaluation, filling, and quality control.
For selected projects using existing packaging, minimum order quantities typically start from 500–1,000 units. Custom packaging generally requires higher quantities depending on the packaging specifications and supplier requirements.
They are a smart, scalable choice for ambitious beauty entrepreneurs because they are committed to quality (they are ISO/GMP certified) and follow trends like fermented essences.
If you are planning a hyaluronic acid, peptide, vitamin C, retinol, or other active-ingredient serum, you can explore our facial serum manufacturing services or contact our team to discuss your formulation, packaging, target market, and order requirements.
