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Top 10 Private Label Shampoo Manufacturers in Australia: Your Brand’s Best Partner

December 1, 2025

Introduction

The hair care business is growing quickly around the world. To stand out, your brand needs more than just great ideas; it needs a trustworthy and creative production partner. Australia has been a leader in the private label cosmetics industry because of its strict quality requirements, unique natural ingredients, and strong dedication to sustainability.

Australia’s Private Label Shampoo Market Overview

Before we talk about the manufacturers, let's look at the trends in the Australian hair care market. These trends are mostly caused by the need for natural formulae, the growth of e-commerce firms, and the benefits of making things locally. More and more businesses are working with expert OEM/ODM factories to provide shampoo that is safer and more unique.

IBISWorld and Statista say that the Australian hair care business is still growing steadily. Local manufacture is more competitive in terms of following the rules, getting good raw materials, and making products that are unique to each customer. So, it's very important to identify the correct manufacturing partner if you want to get into this industry.

Top 10 Private Label Shampoo Manufacturers Australia

Choosing the right Shampoo Manufacturers Australia is the critical first step in turning your vision into a market-ready product. We’ve compiled a list of the top 10 private label hair care manufacturers in Australia, detailing their core capabilities, service offerings, and what makes them the ideal choice for your brand.

ManufacturerCore StrengthKey Service Offerings
Health Focus ManufacturersInnovation, Organic & GMP Certified, High RetentionCustom Formulas, IP Purchase Option, E-commerce Support
Australian Private LabelSeamless Turnkey Solution, E-commerce IntegrationPre-formulated Products, Full Design & Logistics
TruluxExtensive Product Catalogue, Formulation VersatilityPrivate Label Samples, Wide Range of Hair Types
Private Label Hair CareClient IP Ownership, Custom Raw Material SourcingNew Product Development, E-commerce Logistics
MySkincareManufacturerNatural, Vegan, Low MOQ, Transparent ProcessBespoke Formulas, Flexible Scaling, GMP Certified
Cellular CosmeticsUltra-Low MOQ (10 units), TGA/FDA ComplianceWhite Label, Reverse Engineering, Small Batch Testing
Anika Natural ProductsDecades of Experience (Since 1995), SustainabilityContract Manufacturing, Product Testing/Certifications
Cosmetic Manufacturers (COSM)TGA/ACO/APVMA Licensed, Natural & Organic ExpertiseHair Care, Skin Care, Therapeutic Products
White Label Cosmetics & PackagingWhite Label Products, Packaging SpecialisationReady-Made Formulas, Integrated Packaging Solutions
Genesis Private LabelFull-Service, Multi-Category SolutionsHair Care, Skin Care, Supplements, Design

1. Health Focus Manufacturers (HFM)

Information and Skills about the Company: Health Focus Manufacturers (HFM) has been making high-quality, cutting-edge hair care products since 2011. They are quite good at coming up with new formulae for a wide range of products, such as oils, shampoos, conditioners, hair masks, and treatments for the scalp. HFM is at the cutting edge of new ideas, using peptides and other molecular-level technology to repair and strengthen hair. They know how to combine things that are natural, organic, and man-made.

Top 10 Private Label Hair Care Manufacturers
Top 10 Private Label Hair Care Manufacturers

Client Services & Evaluation:

  • Formulation & Innovation: We produce personalized products, and we've come up with more than 1,000 different hair care formulae.
  • Quality and Certifications: They have top-level certifications including ISO 22716 GMP, ISO 9001, COSMOS, and Organic Food Chain (OFC). This implies they can make organic items that are certified and can be sold all over the world.
  • Intellectual Property (IP): HFM lets brand partners buy the IP for their own unique formulas, which gives them complete control over their brand. This is a big plus over many other businesses.
  • Minimum Order Quantity (MOQ): You have to buy at least 5,000 to 10,000 of each item.
  • Success in the Market: A 99% client retention rate is amazing, and big stores like Mecca and Sephora always have partner products in stock.

2. APL in Australia (Private Label)

Company Profile & Capabilities: Australian Private Label (APL) offers a full range of private label services, from beginning to end. They handle everything, from creating the product to designing the packaging, so you can focus on your brand strategy. They sell a lot of different hair care products, including ones that are already made for color-treated, curly, damaged, and fine hair. This helps them get to market quicker.

Top 10 Private Label Hair Care Manufacturers
Top 10 Private Label Hair Care Manufacturers

Client Services & Evaluation:

  • Turnkey Solution: A real one-stop shop that helps both new and current businesses get started.
  • Product Range: Has a lot of ready-to-use formulas that are helpful for getting into the market rapidly.
  • E-commerce Support: Provides helpful supplemental services that link manufacturing with logistics, such as filling aluminum tubes, transporting things for e-commerce, storing them, and choosing and packing them.

3.Trulux

Company Profile & Capabilities: Trulux is a leading Australian contract manufacturer for a broad spectrum of beauty and wellness products, including a strong focus on hair care. Their extensive product catalogue, visible through their private label samples, demonstrates their capacity to formulate for specific hair needs such as colour retention, curl definition, deep hydration, and hair volume.

Top 10 Private Label Hair Care Manufacturers

Client Services & Evaluation:

  • Extensive Portfolio: Features over 33 hair care product categories, including shampoos, conditioners, masks, and sprays.
  • Formulation Versatility: Capable of developing targeted formulas for virtually every hair type, from brittle and chemically treated to blonde and curly hair.
  • Sampling Program: Offers private label samples, which is ideal for brands needing to test and refine their product line before committing to large-scale production.

4. Private Label Hair Care (PLHC)

Company Profile & Capabilities: As their name suggests, Private Label Hair Care (PLHC) is a specialist in the field, proudly Australian-owned and manufactured. They have been instrumental in the success of numerous Australian brands, from luxury retailers to large multinational companies. Their core focus is on new product development and manufacturing excellence.

Top 10 Private Label Hair Care Manufacturers

Client Services & Evaluation:

  • IP Ownership: A key differentiator: PLHC ensures that clients retain full Intellectual Property (IP) ownership of their formulations upon sign-off, providing maximum control and value for the brand.
  • Custom Sourcing: They custom source the best raw materials for each project, avoiding limitations of pre-existing stock and ensuring a competitive edge in the market.
  • Innovation Focus: Committed to continuous investment in new technology, machinery, and advanced formulations.
  • Integrated Support: Offers e-commerce services, including product photography and logistics, to support brand growth.

5. MySkincareManufacturer (MSM)

Company Profile & Capabilities: While primarily known as a GMP-certified natural skincare manufacturer, MySkincareManufacturer (MSM) offers a robust hair care line, including shampoos, conditioners, hair oils, and styling products. Operating since 2009, they are a strong advocate for natural, organic, and vegan formulations, aligning with modern consumer demands.

Top 10 Private Label Hair Care Manufacturers

Client Services & Evaluation:

  • Natural & Ethical Focus: Strong emphasis on natural, organic, and vegan ingredients, with a strict no animal testing policy.
  • Flexibility & Transparency: Offers low MOQs suitable for startups and scales up for established brands. They use a transparent project management system, giving clients real-time visibility into the development process.
  • Bespoke Formulas: Experienced in developing over 800 unique formulations, offering extensive customisation.

6. Cellular Cosmetics

Company Profile & Capabilities: Cellular Cosmetics is a private label cosmetic manufacturer known for its flexibility and compliance, offering TGA and FDA-compatible products with vegan and natural options. Their manufacturing capabilities extend to hair care, and they are particularly attractive to new brands due to their exceptionally low minimum order quantities.

Top 10 Private Label Hair Care Manufacturers

Client Services & Evaluation:

  • Ultra-Low MOQ: With a minimum order quantity as low as 10 units, they are the perfect partner for market testing and small-scale brand launches.
  • Full-Service Offering: Provides private/white label, custom formulation (R&D), reverse engineering, and contract manufacturing.
  • Compliance: TGA and FDA compliance ensures products meet high safety and quality standards.

7. Anika Natural Products

Company Profile & Capabilities: Anika Naturals has been a trusted name in personal care manufacturing since 1995. As an Australian family-owned business, they pride themselves on their long-standing experience, commitment to sustainability, and clean manufacturing practices. Their contract manufacturing services cover a wide array of personal care products, including hair care.

Top 10 Private Label Hair Care Manufacturers

Client Services & Evaluation:

  • Experience & Trust: Decades of experience (since 1995) provides a solid foundation of expertise and reliability.
  • Sustainability Focus: Dedicated to eco-friendliness and operating a clean manufacturing facility.
  • Client Testimonials: Clients frequently praise their product quality, transparent communication, and innovative R&D team.
  • Comprehensive Services: Offers contract manufacturing, new product development, and product testing/certifications.

8. Cosmetic Manufacturers (COSM)

Company Profile & Capabilities: Cosmetic Manufacturers (COSM) is an Australian-owned, family-operated company established in 1988 on the Gold Coast. They are recognized as a leader in natural and organic product manufacturing, holding TGA, ACO, and APVMA licenses [9]. Their product range is extensive, covering skin care, body care, and crucially, hair care [10]. Their long history and regulatory compliance make them a highly reliable partner.

Top 10 Private Label Hair Care Manufacturers

Client Services & Evaluation:

  • Regulatory Compliance: TGA, ACO (Australian Certified Organic), and APVMA licensed, which is essential for brands targeting therapeutic or organic claims.
  • Natural & Organic Expertise: Deep experience in formulating with natural botanical and organic ingredients.
  • Longevity: Over 30 years in the industry, demonstrating stability and expertise.

9. White Label Cosmetics & Packaging

Company Profile & Capabilities: This manufacturer focuses on providing white label cosmetic solutions, with a strong emphasis on packaging. While their website highlights skincare, their integrated approach to cosmetics and packaging makes them a viable option for hair care brands looking for speed and convenience. Their main strength lies in offering ready-made formulas and professional packaging services.

Top 10 Private Label Hair Care Manufacturers

Client Services & Evaluation:

  • Speed to Market: White label products allow for rapid brand launch without the lengthy R&D phase.
  • Packaging Specialisation: Provides integrated packaging solutions, which is a critical component of brand identity and market appeal.

10. Genesis Private Label

Company Profile & Capabilities: Genesis Private Label offers comprehensive, full-service private label solutions across a wide range of categories, including skincare, hair care, and supplements. They position themselves as a partner that manages the entire process from initial concept to final product delivery, making brand creation simple and scalable.

Top 10 Private Label Hair Care Manufacturers

Client Services & Evaluation:

  • Broad Product Scope: Ideal for brands planning to expand their product line beyond hair care into supplements or other beauty categories.
  • Full-Service Model: Simplifies the supply chain by handling formulation, design, manufacturing, and packaging under one roof.

Why Look Beyond Australia — And Why China (Especially Xiran) Gives You an Advantage

Australian manufacturers make things of great quality, but they also cost more, have larger minimum order quantities (MOQs), and take longer to ship. China is the smarter choice for brands that want to grow faster and stay competitive. It has better formulations, more flexible production, and far superior cost efficiency.

This is what makes Xiran Cosmetics Manufacturer different. Xiran is a top private label hair care company that offers quick sampling, powerful research and development, clean formulae, and production that is ready for the whole world. Xiran allows you quickly launch high-quality shampoos, conditioners, masks, and scalp solutions without sacrificing performance.

If Australia provides you quality, Xiran gives you quality, speed, and the opportunity to grow. And that's how you win in today's global hair care business.

Ready to build your hair care brand?

Let us help you turn your ideas from concept to reality.

Contact Xiran Hair Care Manufacturer today to start developing your private label hair care line—fast, flexible, and ready for global growth.

bertha

Bertha

I'm Bertha, with over 11 years of expertise in OEM, ODM and private label cosmetics, focusing on crafting high-quality skincare and makeup products with unparalleled insights into formulation, quality and market trends.
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