The beauty market is changing rapidly, and competition is becoming increasingly fierce. Consumers no longer simply demand that beauty products be effective; they also seek products that are unique, innovative, and truly address their needs.
According to data from Grand View Research, the global beauty and personal care market size exceeded 500 billion U.S. dollars in 2023 and is projected to continue growing at an annual rate of approximately 5% in the coming years. The United States, as the key player in this market, accounts for nearly 30% of the share, making it the world's largest beauty consumer nation.
In recent years, private-label and startup brands have emerged like mushrooms after rain, driving significant changes across the industry.
However, many entrepreneurs and brand owners have found that finding a reliable manufacturer is the real challenge. Manufacturers must not only ensure high-quality products and strong R&D capabilities but also support small-batch orders, rapid prototyping, and the ability to keep pace with a brand's rapidly changing needs.
Moreover, market demands for ingredient safety, regulatory compliance, and eco-friendly packaging are also increasing.
The US has many established manufacturers that can assist large brands with large-scale production while also providing flexible and rapid customization services for startups.
Each of our top 10 beauty product manufacturers in the United States offers unique advantages that can help you save time and effort while helping your beauty brand quickly capture market share.
Voyant Beauty is one of the largest manufacturers of personal care and beauty products in the United States, headquartered in Illinois. It operates multiple state-of-the-art production facilities and research laboratories across the country, with a significant production capacity, serving clients ranging from independent brands to international retail giants. Its business spans multiple categories, including skincare, hair care, and body care.
The company's factories are ISO 22716 certified and comply with FDA registration standards, qualifying them to produce products with medical claims. Its robust R&D capabilities and extensive formulation library position Voyant at the forefront of the industry in product innovation and large-scale manufacturing.
Services and Advantages: Voyant offers a one-stop solution for startups and mid-to-large-sized brands, covering product concept development, formulation, packaging design, regulatory support, and logistics distribution.
Its strong supply chain integration capabilities enable it to efficiently manage complex issues such as packaging, ingredients, and labeling, significantly reducing the challenges for brands in their early stages or expansion phases. This makes it particularly suitable for private-label brands in their initial or growth phases.
Founded in 1975, Mana Products is a long-established ODM/OEM manufacturer of beauty products based in New York, specializing in makeup and skincare. The company provides product development services for both high-end brands and emerging independent brands.
Mana boasts state-of-the-art product laboratories and a professional R&D team, excelling in high-color-accuracy makeup development and skincare innovations that integrate dermatological science. The company supports custom development and modular design. All products are manufactured in the United States and comply with FDA standards.
Services and Advantages: Mana offers a robust private-label product system and “Brand Accelerator” services, enabling startups to select from existing proven formulas to achieve rapid prototyping, low minimum order production, custom packaging, and market positioning recommendations.
Brands without extensive formulation expertise can leverage Mana's robust resources for swift product launches and market testing. Mana is particularly suited for companies seeking brand differentiation, high aesthetic appeal, and premium positioning, making it the top choice for entrepreneurs in the cosmetics and skincare sectors.
Based in Florida, Cosmetic Solutions is a private label and contract manufacturer specializing in functional skincare and medical-grade natural skincare products. The company is FDA-registered and ISO-22716 (GMP) certified, with a professional laboratory capable of developing various formulations, including serums, sheet masks, lotions, creams, and gels.
Cosmetic Solutions offers over 300 ready-to-use, proven formulations and has a dedicated R&D team capable of customizing formulations to meet client needs. The company specializes in developing efficacy-driven products for sensitive skin, anti-aging, acne treatment, and brightening, with low minimum order quantities (e.g., a few hundred bottles) to expedite sample production.
Services and Advantages: The company offers one-stop services for startup brands, from concept design to product launch, including formulation, packaging design, label regulatory review, and sample production. Its “fast sampling, low MOQ” model enables startup brands to launch products quickly with minimal resource investment for market validation, particularly suitable for brands with limited budgets but seeking professional, high-performance skincare products.
Kolmar Laboratories is a global leader in cosmetic research and manufacturing, with its headquarters originating in South Korea and later establishing North American production facilities in New Jersey and Pennsylvania. As an innovative manufacturing group with over a century of history, it has core expertise in high-end skincare, cosmetics, OTC medical claim products, functional serums, and formulations for sensitive skin.
Services and Advantages: Kolmar specializes in providing comprehensive services from original formula development, stability testing, regulatory support, to contract manufacturing for brands seeking uniqueness and high quality. It is suitable for medium to large-sized or high-end private label brands for long-term collaboration, and also welcomes startups with potential for hit products for small-batch customization, providing technical support for product differentiation and market competitiveness.
Nutrix was founded in 2014 and is headquartered in Salt Lake City, Utah. It specializes in contract manufacturing and private label services for personal care products. The company is an FDA-registered facility and holds multiple certifications, including NSF ISO 9001, ISO-22716, USDA Organic, Kosher, HACCP, and SMETA, ensuring products meet stringent quality and compliance standards.
Its product portfolio spans skincare, hair care, body care, oral hygiene, and pet care categories, supporting both standard finished products and custom formula development.
Services and Advantages: Nutrix offers end-to-end support from concept design, R&D, finished product manufacturing, packaging design, and logistics. Brands can choose from established formulas or collaborate with the R&D team to develop new formulas, with support for low MOQ and organic/eco-friendly development options. Ideal for startups targeting health, eco-friendly, beauty e-commerce, or beauty influencers, as well as early-stage companies aiming to enter the market with an organic focus.
Founded in 2015 and located in Vineyard, Utah, Dynamic Blending is a young and rapidly growing comprehensive contract manufacturing company specializing in beauty products. It has an in-house R&D laboratory, packaging engineering team, and brand planning personnel, covering multiple categories such as cosmetics, skincare, hair care, oral care, and supplements (OTC).
Its production system operates under pharmaceutical-grade standards and holds certifications such as FDA registration, ISO 9001, USDA Organic, and NSF Organic.
Services and Advantages: Dynamic Blending caters to both large enterprises and individual entrepreneurs, with extremely low minimum order quantities (approximately 1,000–2,500 units), fast turnaround times, and high flexibility. It offers turnkey services from product development, packaging, and regulatory registration to market positioning, making it ideal for e-commerce platforms, influencer brands, or small-scale brands needing to quickly test the market.
Founded in Florida in 1965, Audrey Morris Cosmetics is one of the oldest private-label manufacturers of cosmetics and skincare products in the United States. Specializes in high-color, high-pigment makeup products (such as foundation, lipstick, eyeshadow, blush) and basic skincare products. All products are manufactured in the United States using paraben-free, mineral-based formulas and support organic, vegan, gluten-free, and cruelty-free standards.
Services and Advantages: The company’s key advantage lies in its extensive ready-to-use inventory and low MOQ (minimum order quantity for packaging printing starts at approximately 72 units), with shipments possible as quickly as 1–2 weeks. This makes it ideal for e-commerce brands, beauty studios, and small entrepreneurs looking to launch products swiftly without the need for complex R&D or large-scale investments, enabling them to sell under their brand name.
Radical Cosmetics, founded in 2003 in Fort Pierce, Florida, is a family-run contract manufacturer specializing in color cosmetics and skincare, committed to the Clean Beauty movement. Its products are vegan, non-toxic, cruelty-free, and feature transparent labeling. The company covers makeup (such as powder compacts, lipsticks, and eyeshadows), skincare, and body care categories, integrating R&D, production, and packaging under one roof, with all products made in the USA.
Services and Advantages: Radical offers custom packaging, existing formula options, sample kit sales, and support for small-batch orders. The company targets the natural and eco-friendly market, making it ideal for startups positioning themselves as Clean Beauty, Vegan, and Cruelty-Free, as well as established brands seeking to adopt green principles.
Founded in 1989 and headquartered in California, Garcoa Laboratories is a contract manufacturer specializing in personal care products for retail channels and supermarket brands. Its product line includes shampoo, conditioner, body wash, body lotion, baby care, and men's care products. Garcoa provides high-quality contract manufacturing services to large retail chains such as Walmart, CVS, and Target, with agile production scheduling and cost control capabilities.
Services and Advantages: Garcoa offers medium to large-scale production and comprehensive cost optimization solutions, making it ideal for retailer private label projects and companies with established market presence. With high logistics efficiency, stable delivery speeds, and familiarity with retailer packaging requirements and channel regulations, Garcoa helps brands rapidly expand their retail channels.
Essential Wholesale & Labs is based in Portland, Oregon, and is a leading private-label manufacturer in the natural beauty products sector, offering over 300 natural formulas, including face washes, essential oils, sprays, masks, and bath salts. The company focuses on vegan, cruelty-free, and natural handcrafted formulas, and provides design resources and educational support for small to medium-sized handmade brands and salon brands.
Services and Advantages: Offers standard white-label product procurement and custom packaging services, supporting small-batch trial orders and brand development guidance. Ideal for e-commerce beauty brands, beauty bloggers, small studios, and DIY handmade brands, helping them quickly launch customized products and receive marketing and visual design support.
For beauty brands that are just starting, finding a truly reliable cosmetics manufacturer is often much harder than you think. Many brand owners have encountered these situations: long communication cycles, high minimum order thresholds, slow samples, expensive costs, and a lack of sufficient flexible support for start-up brands.
In view of these challenges, China stands out as an alternative. With its increasing professionalism in ingredient research and development, efficacy testing, and regulatory certification, it has also shown great advantages in production delivery, cost control, and flexible customization, making it an ideal choice.
Instead of repeated trial and error in the United States, it is better to directly consider Xiran Beauty Manufacturer. We not only have GMP clean workshops and R&D laboratories that meet international standards, but also have built a complete set of "fast proofing, low minimum order, and multi-category coverage" flexible production systems to truly solve the pain points of "difficult start, high cost, and slow progress" for start-up brands.
All 10 manufacturers listed above have strong R&D, production, and regulatory compliance capabilities as USA beauty product manufacturers, and offer flexible and diverse service solutions for brands of different sizes and positioning. This guide provides some reference information to help your brand find the right partner.
If you are looking for a partner that combines innovation with global expertise in beauty products,
Please consider Xiran Skincare Manufacturer, which offers professional customized recommendations and consulting services.
