One of the first questions entrepreneurs launching a skincare brand need to answer is, “How many units should I order?”
This number is called MOQ which stands for Minimum Order Quantity. MOQ is the minimum quantity of goods that a manufacturer is willing to produce for a single order.
There is no MOQ for private label skincare products. This will depend on a number of factors including level of customisation, packaging requirements, product type and manufacturing process.
The usual MOQ for private label skincare products is between 500 and 5,000 units. However, some special product categories, such as sheet type skin care products, may require much higher quantities.
Most skin care products like creams, serums, lotions, cleansers and other liquid formulations usually have a standard MOQ that falls between:
500–5000 units
MOQ in this range is primarily determined by the type of packaging customisation required.
500–1,000 Units: Existing Packaging Private Label
For new skincare brands wanting to enter the market with lower investment, opting for a manufacturer’s existing packaging is generally the most flexible option.
Here, the manufacturer uses their existing inventory of bottles, jars, tubes or containers and the brand owner customises things such as:
The normal MOQ for this option is around:
Existing packaging can make production simpler and allow brands to see if there is demand before they invest in packaging that is completely custom.before investing in fully customized packaging.
Often, customised packaging is required when a brand wants a more unique look.
A few examples of packaging customisation are:
Special materials have to be ordered and special production processes planned. Personalised packing needs extra preparation. That is, MOQ is typically higher.
The typical MOQ for custom packaging is:
1,500 – 5,000 pieces
This option suits brands that have a clear market positioning and want their products to stand out thanks to a stronger visual identity.
Why MOQ Can Be So Affected By Changing Packaging? Many customers wonder.
This is because packaging production often involves:
Custom packaging is specially designed for a specific brand . Regular packaging can be used by multiple brands . Manufacturers usually require a minimum order quantity in an effort to make the production process cost effective.
Most of the time private label skin care products will have a MOQ anywhere between 500 and 5,000 units. However, certain products may have a different MOQ due to their unique production process.
The sheet type skin care products are the most popular.
Products such as:
usually require larger quantities as each piece is individually made and packaged.
Common MOQ range:
5,000–100,000 pieces
The main connection with the large quantity requirement is:
If you are a brand planning to launch these products, make sure to plan your inventory carefully, as the typical initial order quantity is much higher than traditional bottled skincare products.
Facial sheet masks is another category that requires higher production requirements.
Average MOQ for sheet mask is:
20,000–30,000 pieces
Compared with creams or serums, sheet masks require:
This means that manufacturers generally need to produce more to remain efficient and keep costs down.
| Product Type | Typical MOQ | Packaging Type |
|---|---|---|
| Cream, Serum, Lotion, Cleanser | 500–1,000 units | Manufacturer's existing packaging |
| Customized Skincare Products | 1,500–5,000 units | Custom bottles, jars, boxes, or containers |
| Lip Masks | 5,000–100,000 pieces | Individual packaging |
| Eye Masks | 5,000–100,000 pieces | Individual packaging |
| Facial Sheet Masks | 20,000–30,000 pieces | Single-use sheet packaging |
The right minimum order quantity depends on your stage of brand, budget, and business goals.
If you’re launching your first skincare product, begin with:
can help to lower your risk of investment and allow you to test feedback from clients.
If your brand already has market demand, customised packaging with a higher MOQ can create:
The minimum quantity order for private label skincare products is usually between 500 and 5,000 units but differs depending on the product and degree of customisation.
With standard skincare products, you can often get 500-1,000 units from existing packaging, and for fully custom packaging, it’s usually 1,500-5,000 units.
The MOQ is usually higher for special formats like lip masks, eye masks and sheet masks, ranging from 5,000 to 100,000 pieces depending on the product.
Understanding MOQ requirements before production allows skincare brands to make better choices about product development, investment planning, and market launch strategies.
Reasonable MOQ For Your Private Label Skincare Products Xiran Skincare has a reasonable MOQ requirement.
Tell us your product concepts, target markets, desired consumer experience and any specific business parameters you need to meet.
We will help you think through the most practical implementation strategy and provide all-around services for your brand.
Got a new skincare line coming up?
Please send information to Xiran Skincare about your product ideas, target markets, anticipated production volumes, packaging preferences and market positioning if you are interested in discussing a private-label skincare project.
