Today, people pay more attention to skin care than ever before, especially sun protection when going out. As consumers pay more and more attention to their skin health, the demand for sunscreen products is growing. Therefore, launching and using private sunscreen brands has become one of the important development strategies of many cosmetics companies. This is a viable business opportunity and a potential market breakthrough. However, to build a successful sunscreen brand from scratch, there are several key steps involved. From market research to product design, to production cooperation, packaging and marketing promotion
The first step to building a private sunscreen brand is to conduct a comprehensive market research
There are so many private label sunscreen products on the market, why should consumers buy your brand? Therefore, it is necessary to comprehensively investigate the characteristics of competitors' products, such as brand, price, packaging appearance, customer feedback, and marketing strategies. Only after a comprehensive analysis of the opponent's strategy can you find out how to position your product, which is also the first step to create your own brand of sunscreen.
You must conduct appropriate market segmentation and clarify the specific needs that your product will meet by analyzing consumer needs, behaviors and market competition.
You need to understand your target consumers and determine their needs and preferences. For example, if you plan to launch a sunscreen for athletes, your product should have features such as waterproof, sweat-proof and high SPF. If your target is high-end skincare customers, you need to focus on the product's lightness, skincare ingredients and natural ingredients to meet their needs for high-quality skincare.
Before creating a sunscreen product line, it is crucial to understand the relevant regulations. In the EU, sunscreen products belong to the category of cosmetics and therefore must comply with the Cosmetics Regulation (EC) No 1223/2009. In the United States, sunscreen products are regulated by the Food and Drug Administration (FDA), which determines the relevant standards for labeling, ingredients, and SPF testing.
Based on the market research results, you need to design the product formula next. One of the keys to using your own brand of sunscreen is to ensure that the formula meets the needs of your target customers.
Selection of sunscreen ingredients: Physical sunscreens (such as zinc oxide and titanium dioxide) are suitable for sensitive skin, while chemical sunscreens (such as avobenzone and octocrylene) have higher SPF values and are suitable for customers who are exposed to the sun for a long time. You can choose the right ingredients based on the needs of your target market.
Skin type: Different moisturizing and oil-control ingredients are selected according to different skin types (such as dry, oily, and combination skin). For example, oily skin may prefer sunscreens with oil-free formulas.
Additional skin care ingredients: Many consumers want sunscreens to provide not only sun protection, but also other skin care benefits such as moisturizing, anti-aging, and antioxidants. You can choose to add ingredients such as hyaluronic acid, vitamin C, and green tea extract.
By working with a professional cosmetics manufacturer, you can customize the sunscreen formula according to your brand needs to ensure that the product has high performance and a good user experience.
Whether to find a suitable manufacturer is the most important step in establishing your own sunscreen brand. When choosing a manufacturer, consider the following points:
GMP certification: ensure that the manufacturer follows the international standard production process and meets safety and quality requirements.
Customization capability: whether the manufacturer can customize production according to your formula requirements to ensure that it meets the brand positioning.
Production scale and delivery time: choose a manufacturer that can meet your production needs and has the ability to deliver quickly to avoid market launch due to production bottlenecks.
By establishing a long-term cooperative relationship with Xiran Cosmetics Manufacturer, you can ensure the stable supply and quality assurance of your sunscreen brand in the market
When building your own sunscreen brand, packaging and labeling are important factors that cannot be ignored. Make sure your packaging is easy to use and easy to carry. As people's environmental awareness continues to increase, using some easy-to-environmentally friendly packaging is a good choice. An attractive packaging can not only enhance the visual effect of the product, but also convey the core value of the brand. At the same time, according to the labeling requirements of different countries/regions, indicating the SPF value and usage method is a key factor in creating a successful sunscreen product line
After product development, the next step is how to market or promote your product. The following are several effective marketing strategies:
Social media marketing: Find your consumer group through popular social media such as Instagram, Facebook, tiktok and other channels, or cooperate with beauty bloggers or KOLs to increase brand exposure.
Online e-commerce platform: Open brand stores on e-commerce platforms such as Amazon to attract online customers.
Offline promotion: Participate in beauty exhibitions, conduct offline trial activities, establish partnerships with retailers, and expand sales channels.
Through these diversified promotion methods, you can bring your own sunscreen brand into the market and gain wider attention and sales.
If you want to successfully build a product line for your own brand sunscreen, you need to consider regulations in different regions, packaging, market launch, manufacturer cooperation, etc. If you choose Xiran Cosmetics Manufacturer, you will be able to build a competitive sunscreen brand to meet the growing consumer demand. If you are ready to start building your own sunscreen brand, take action now and success will belong to you!
