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Top 15 Private Label Self Tan Manufacturers

March 25, 2025

Many consumers like bronze skin and are gradually aware of the damage of ultraviolet rays to the skin. With the widespread promotion of healthy tanning on social media, more and more consumers are choosing sunless tanning. The scale of self-tanning products is expanding globally, and the growth rate is expected to reach 5.2% from 2024 to 2030.

Through a series of data surveys, North America accounts for 38% of the self-tanning market share, making it the largest market. Europe is also growing steadily, and Asia-Pacific, Latin America, and the Middle East have also seen strong emerging market potential.

Self-tanning products have unlimited potential, and many brands are rushing to enter this market. How can you succeed in this track? Choosing a high-quality manufacturer is the beginning of success. This article will teach you about the technical formula of self tan products and recommend powerful self tan manufacturer.

Person applying self-tanner with a tanning mitt.

Self Tan Definition

Self tan refers to a method of producing a tanning effect on the surface of the skin through some beauty products. People can get bronze skin without sunlight and ultraviolet radiation. This is a healthy, convenient and safe way to get a bronze complexion. Self-tanning products mainly produce a brown effect through chemical or natural ingredients reacting with the amino acids of the skin.

Main types of self tan products

Spray: easy to apply, suitable for large areas of the body, can dry quickly, ideal for people who want quick results

Lotion/cream: the most common one, suitable for first-time users, has a moisturizing effect, and the tanning effect will gradually appear.

Mousse: very light texture, relatively easy to apply evenly; users who want fast absorption and light drying

Wet wipes: easy to carry, very suitable for short-term travel, used for local coloring

Drops: can be mixed with daily skin care products for use together, can be customized for tanning Chengdu, mainly for the face or local areas

Person applying sunscreen on their arm while sitting by a pool.

Self tan technology

Chemistry

The core mechanism of self-tanning products is the Maillard reaction, which is mainly formed by the interaction of DHA with the amino acids of the skin to form brown melanin, and the tan effect is formed. Some are similar to food browning and can be used safely locally. However, this color is not permanent and will fade slowly as the skin peels off, usually within 7-10 days.

Formula

The concentration of DHA (safe range 3%-5%) is different for different products used on the skin. A high concentration of DHA is required for a dark brown complexion. Aloe vera, vitamin E, and hyaluronic acid are also added to increase moisturizing and regulate the moisture and nutritional balance of the skin. Smoothing agents are also added to allow the product to be evenly applied. As self-tanning products become more and more mature, many brands add skin care effects to the basic formula, such as St. Tropez's Luxe Tan Tonic Glow Drops. This innovation is deeply loved by consumers.

Manufacturing process

Self-tanning products need to be produced in workshops that meet GMPC standards, and strict quality control must be carried out on ingredient mixing and packaging. Skin care manufacturers such as Xiran Cosmetics can provide OEM/ODM services, customized formulas, and packaging and ensure the safety and effectiveness of products.

Self Tanning

Advantages of self-tanning products

Safety

Avoids UV damage to the skin, such as sunburn and aging, and reduces the risk of skin cancer

Convenient and instant

Unlike sunbathing, it does not take a lot of time to get bronzed skin, and no special equipment is required.

Available all year round

Self tan products are not affected by weather and can be used at any time, suitable for people who need tanning all year round

Controllable

Customers can choose different types of tanning products and use frequency to adjust the depth of skin color and obtain personalized tanning effects

private label self tan

Key Criteria for Selecting a Self Tan Manufacturer

CriteriaDetails
Quality and Safety Standards:GMPC, FDA, ISO22716, MSDS
Product Customization:Provide formula customization, packaging materials and packaging design
Manufacturing CapabilitiesFactory equipment and scale to handle both small and large orders
Comprehensive ServicesEnd-to-End Support. From Formulation to Distribution
Reputation and Track Record Eco-Friendly Packaging, Cruelty-Free and Vegan
Ethical and Sustainable PracticesGlobal experience, serving multiple countries
Innovation and R&DChoose manufacturers with natural ingredients andadvanced  formulations
Cost and PricingCompetitive Pricing, providing better cost-effectiveness
Global ReachChoose a manufacturer with experience serving multiple countries
Customer Service and SupportResponsive communication, professional after-sales service

TOP 15 Self Tan Manufacturer

AYU Sunless

AYU Sunless provides sunless tanning solutions. The company is headquartered in the United States and provides innovative organic ingredients. It is a manufacturer specializing in tanning products.

AYU Tanning

Pure Source LLC

This company is a natural and organic personal care product company headquartered in Miami, Florida, USA. It produces tanning products and aims to provide consumers with better and healthier products.

Pure Source

Xiran Cosmetics

Xiran cosmetic is a manufacturer with 15 years of experience in tanning products. The factory has passed GMPC, FDA, ISO22716 and other certifications. The products use natural vegan formulas and can provide MSDS certification. It provides one-stop skin care customization services for brands from all over the world. Headquartered in China, it is one of the largest skin care manufacturers in China.

Xiran Skin Care company description with images of a building and lab workers

Machiaj Laboratories

This company is headquartered in Australia and is flexible in customization. It can meet the needs of start-ups regardless of the size of the order. Its products cover skin care, body care, hair care, baby care, etc. It has rich industry experience and innovation capabilities, and has expertise, insight and technology in tanning spray.

Machiaj Laboratories

Nitora

Nitorad is headquartered in Europe. Its main business area is tanning products. It has a full range of products. Its main customer group is tanning salons. Small orders can also be customized, which is suitable for customers who need to test the market.

NITORA Cosmetics

Private Label Tan

Private Label Tan is a manufacturer with 10 years of experience in the tanning field in Australia. Its products are fully vegetarian, selected high-quality beauty ingredients, and packaged in environmentally friendly packaging materials.

Various private label self-tanning products on display

New Look Cosmetics

This is a tanning manufacturer located in California, USA. It can provide tanning product formulation development and manufacturing to meet the specific needs of customers and provide full support for customers from concept to finished product.

New Look Cosmetics

Inline Health & Beauty

As a tanning product OEM manufacturer, Inline Health & Beauty has rich experience and comprehensive service capabilities to help brands bring high-quality, beautiful and market-oriented tanning products to the market.

Inline Health & Beauty Self-Tan Page

Welby Healthcare Ltd

This is a professional skin care and tanning product contract manufacturer based in the UK. With many years of industry experience, it has a full range of tanning products and provides white label and private label contract manufacturing services. Their products comply with ISO9001:2005 quality management system certification to ensure product quality.

Welby Healthcare Ltd

Solskin Beauty Labs

Solskin Beauty Labs is a beauty product factory located in Australia. It focuses on small batch production and can deliver quickly to meet the needs of small-scale businesses. The products produced are all natural and vegan.

Solskin Beauty Labs

Sunless Solutions

This is a company that specializes in providing tanning products and services, providing customized formulas, customized packaging and other services for brand owners. It is headquartered in California, USA.

Medpak Solutions

Medpak Solutions is an American cosmetics manufacturer that produces customized tanning products, including self-tanning lotions, tanning drops and mousse. Their tanning products are all natural, streak-free tans that nourish the skin while tanning.

Medpak Solutions

Island Glow

Island Glow produces unique and luxurious tanning products. They have exclusive formulas and can provide brands with high-quality, vegan and cruelty-free products. Island Glow also provides wholesale services. Brands that are still waiting can consider using their brand to test the market before considering whether to develop their own products.

Island Glow

Nardo's Natural

Nardo's Natural is a family-owned skin care company that produces high-quality tanning lotions and provides comprehensive free-brand services to companies. The minimum order quantity of this company is relatively low, and small businesses and start-up companies can choose them to customize their own brands.

Tanning Products

SunnaPro

This is a company specializing in the production of natural and organic sunless tanning and teeth whitening products in Canada. It provides free-brand services and is also aimed at the retail and wholesale markets. In addition to product supply, SunnaPro also provides training and certification programs in spray tanning and teeth whitening.

Website section for private label products by Sunna including product images and description.

conclusion

If you want to get more information about self-tanning, please contact us. We can provide you with self-tanning market analysis reports, popular ingredients sharing, packaging design, relevant certificates and certifications, product production, etc.

bertha

Bertha

I'm Bertha, with over 11 years of expertise in OEM, ODM and private label cosmetics, focusing on crafting high-quality skincare and makeup products with unparalleled insights into formulation, quality and market trends.
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