A good eyelash serum manufacturer should do more than simply fill serum into a tube. For a private label beauty brand, the right partner should understand lash serum formulation, eye-area safety, ingredient positioning, packaging compatibility, brush or applicator design, stability testing, microbiological testing, claim control, and export-ready documentation.
Eyelash serum products are often sold through lash salons, beauty studios, e-commerce stores, Amazon, TikTok Shop, spas, cosmetic retailers, and professional beauty channels. Because the product is used close to the eye area, I would always check the manufacturer’s formula experience, quality control process, testing support, and regulatory awareness before placing an order.
This article is not a ranking from best to worst. It is a practical sourcing guide for beauty brand owners who want to compare private label eyelash serum manufacturers before starting a project.
Eyelash serum has become a popular product category because it fits several beauty trends at the same time: natural-looking lashes, low-maintenance beauty routines, lash lift aftercare, brow and lash care, clean beauty positioning, and beauty products that feel easy to use at home.
For brand owners, eyelash serum can also be a smart add-on product. A lash salon can sell it after lash lift or extension services. A skincare brand can add it as an eye-area care product. A beauty e-commerce brand can position it as part of a daily lash and brow routine.
However, this category needs careful development. Lash serum products should not rely only on bold claims. The formula, applicator, packaging, label wording, safety review, and market positioning all need to work together. That is why choosing the right manufacturer matters.
| Manufacturer | Location | Manufacturing model | Public MOQ information | Best suited for |
|---|---|---|---|---|
| Xiran Skincare | Guangzhou, China | Private label, OEM, ODM, custom formula and packaging | Custom packaging from 2,000 units | Brands needing full product and packaging development |
| Cellular Cosmetics | Australia | Ready-made white label formula and branded packaging | 10 units | Startups, salons and low-risk testing |
| Lami Super Booster | Italy | Private label, OEM, ODM and custom formulation | 2,000 units for standard serum | European brands and professional lash businesses |
| Pure Source | Florida, USA | Full-turnkey formulation, testing, filling and packaging | 5,000 units | Established US and retail-ready brands |
| SBLC Cosmetics | Germany | Pre-formulated private label with packaging customization | 5,000 units | Brands prioritizing European manufacturing |
| Trulux | Australia | Samples, bulk formula and contract manufacturing | Bulk formula from 1 litre | Brands with filling resources or bulk requirements |
| BO International | India | Private label, custom formula and contract manufacturing | 2,000 units | Export brands seeking India-based manufacturing |
| Laiyue Group | Guangzhou, China | OEM, ODM and lash-and-brow serum customization | Quotation required | Beauty brands wanting flexible product development |
| Nardo’s Natural | Florida, USA | Ready-to-label products, bulk supply and custom formulas | Company-wide projects from around 100 units | Small US brands and spas |
| ZM LASHEE | China | Lash-focused OEM, private label and packaging development | From 200 units with stock tubes | Lash brands and cross-border e-commerce sellers |
To create this list, we looked for companies whose official websites clearly showed at least one of the following:
We also considered whether the company disclosed its MOQ, manufacturing location, formula options, product documentation, testing support, or ideal customer type.
Location: Guangzhou, China
Public MOQ: Custom packaging from 2,000 units
Best for: Brands requiring formula development, packaging sourcing, production, and export support from one supplier
Xiran Skincare provides private label, OEM, and ODM manufacturing services for eyelash serum products. Its service covers both ready-to-market product development and more customized projects involving formula direction, packaging, branding, production, and international regulatory support.
Brands can discuss several product concepts with Xiran, including:
The company also supports different application formats, such as eyeliner-style precision brushes, mascara-style wands, and dual-ended lash-and-brow packaging.
Xiran’s eyelash serum service states that custom packaging is available from 2,000 units. The final product MOQ may still depend on whether the brand uses an existing formula, modifies a mature formula, develops a new formula, or selects custom-made packaging.
Xiran is suitable for startups, distributors, e-commerce sellers, lash studios, and established beauty brands that want to manage formula, packaging, labels, cartons, production, quality control, and export documents through one manufacturing partner.
Location: Australia
Public MOQ: 10 units
Best for: Startups, lash technicians, clinics, and brands testing a product with minimal inventory
Cellular Cosmetics offers an Australian-made private label Peptide Lash Growth Serum with a particularly low entry quantity.
The formula publicly lists Myristoyl Hexapeptide-16 and Myristoyl Pentapeptide-17 alongside niacinamide, panthenol, argan oil, hyaluronic acid, and vitamin E. Packaging options include 3 ml black or silver eyelash serum tubes and a 1-litre bulk option.
Brands can order the finished serum with their own label from only 10 units. Cellular Cosmetics also offers samples without a standard production MOQ. Its purchase includes product development, filling, packaging, and labeling for the selected white label product.
The company also makes documents such as the SDS, batch-specific COA, conformity information, and PIF access available for this formula under its stated conditions.
This model is useful for brands that want to test demand before investing in a large production run. However, the formula is a shared white label product rather than an exclusive formulation, so brands prioritizing product ownership may eventually need to move to a custom development model.
Location: Italy
Public MOQ: 2,000 units for standard formulas; 100 kg for fully custom formulas
Best for: European beauty brands, salons, lash-lift companies, and professional distributors
Lami Super Booster offers private label and OEM eyelash serum manufacturing for beauty brands, salons, and retailers. Its standard eyelash serums are formulated and manufactured in Italy.
Brands can choose a ready-to-market formula or discuss a custom product containing ingredients such as peptides, biotin, keratin, castor oil, and botanical extracts.
Its standard serum MOQ is 2,000 units. Fully customized, from-scratch formulation projects begin at 100 kg. The company estimates a production period of approximately two to four months after the formula, artwork, and packaging have been finalized.
Packaging options include:
Lami Super Booster also manufactures lash-lift and brow-lamination products. This makes it particularly relevant for professional lash brands that want to sell both salon treatments and retail aftercare products through the same supplier.
Location: Miami, Florida, USA
Public MOQ: 5,000 units per product
Best for: Established beauty brands, retail launches, and larger US manufacturing projects
Pure Source is a US contract manufacturer offering formulation, testing, filling, packaging, and manufacturing for private label eyelash serum projects.
Its existing eyelash serum concept contains a combination of peptides, hyaluronic acid, and biotin. The company can also develop custom formulas based on a brand’s ingredient preferences, target positioning, and planned claims.
Packaging options include:
Pure Source states that its lash serum projects have an MOQ of 5,000 units per product. Typical production takes around 10 to 12 weeks, depending on formula approval and packaging availability. It also offers stability, compatibility, safety, and performance testing for lash serum projects.
Pure Source is better suited to brands that already have established distribution, confirmed sales demand, retail plans, or enough capital to support a 5,000-unit production run.
It may not be the most practical supplier for a very small first launch, but its US production and complete turnkey service can benefit larger beauty businesses.
Location: Germany
Public MOQ: 5,000 units
Best for: European brands seeking a ready-developed lash-and-brow serum
SBLC Cosmetics offers a German-made private label serum intended for both lashes and brows.
The product is available with custom labels and packaging. Rather than beginning with a fully new formula, brands use a pre-formulated product and customize its external presentation.
SBLC publishes information from a German home-use consumer test involving 34 participants. The available data covers factors such as application, drying, comfort, compatibility with makeup, and finish.
The company lists an MOQ of 5,000 units for this particular lash serum, with an estimated production and shipping period of approximately six to 12 weeks.
SBLC is a possible choice for brands that:
Brands should still independently review the final formula, Product Information File, Cosmetic Product Safety Report, claims evidence, and target-market notification responsibilities.
Location: Australia
Public MOQ: Bulk formula available from 1 litre
Best for: Brands purchasing bulk serum, working with their own filler, or testing an Australian formula
Trulux is an Australian cosmetics contract manufacturer offering a Peptide Eyelash Serum through its private label and bulk product catalog.
The formula includes Myristoyl Pentapeptide-17, sodium hyaluronate, cucumber extract, jojoba extract, glycerin, and conditioning ingredients. It is presented as a clear, runny, unfragranced serum for use along the upper lash line.
Available order formats include:
The 1-litre option is particularly useful for brands that already have their own packaging, filling resources, laboratory partner, or local contract filler.
However, buying bulk formula creates additional responsibilities. The brand must confirm that its filling environment, selected packaging, batch coding, product testing, and regulatory documents remain suitable after the product is transferred into the final retail container.
Location: India
Public MOQ: 2,000 units
Best for: Brands seeking India-based contract manufacturing and international export support
BO International provides private label, custom formulation, packaging customization, and contract manufacturing for eyelash serum products.
Its standard product information refers to ingredients such as biotin, green tea extract, hyaluronic acid, and other conditioning ingredients. Available sizes include 5 ml and 10 ml tubes.
The company publicly lists an MOQ of 2,000 units and a lead-time estimate of approximately 20 days per 1,000 units. Actual completion time may be longer when formula development, packaging sourcing, testing, printing, or international transportation is included.
BO International may be suitable for:
Before ordering, buyers should request the complete INCI list, test reports, product specifications, packaging samples, manufacturing certifications, and documents required by the destination country.
Location: Guangzhou, China
Public MOQ: Quotation required
Best for: Brands seeking flexible OEM/ODM development for lash-and-brow products
Laiyue Group offers private label OEM and ODM manufacturing for eyelash serum, eyebrow serum, and dual-use lash-and-brow serum products.
Its development options include:
Laiyue’s project process includes consultation, sampling, packaging development, formula testing, filling, final packaging, and inspection. Its website estimates one to three days for initial consultation and sampling, five to 10 days for packaging production, and approximately 10 to 15 days for formula testing and filling, although actual project timelines depend on complexity.
A uniform MOQ is not publicly listed for its eyelash serum. Brands should therefore ask for separate minimums for the formula, stock tube, custom-printed tube, carton, and fully customized packaging.
Location: Florida, USA
Public MOQ: Private label projects generally start from approximately 100 units; lash serum MOQ should be confirmed
Best for: Small US brands, spas, estheticians, and businesses seeking ready-to-label products
Nardo’s Natural offers a ready-made Eyelash Serum and an alternative Apple Stem Cell Eyelash Serum.
The standard eyelash serum contains Biotinoyl Tripeptide-1, coconut fruit extract, sesame oil, hydrolyzed soy protein, and other supporting ingredients. It can also be marketed as a dual-use eyelash and eyebrow product.
The company provides:
Nardo’s states that its general private label programs begin at approximately 100 units and that custom formula projects are also available. However, the precise MOQ for the finished eyelash serum should be confirmed directly rather than assumed from its overall company minimum.
This is a practical option for smaller US businesses that want to begin with an existing formula and move toward a more customized product after validating demand.
Location: China
Public MOQ: From 200 units with in-stock tubes; fully custom tubes from 12,000 units
Best for: Dedicated lash brands, social-commerce businesses, and cross-border e-commerce sellers
ZM LASHEE focuses on private label lashes, lash serum, brow serum, lash adhesives, packaging, and related beauty products.
The company offers more than 50 lash serum formula options and more than 100 packaging tube styles, according to its company information. Brands can select existing peptide, botanical, biotin, panthenol, or hyaluronic acid concepts or request formula adjustments.
For selected eyelash serum products, the MOQ begins at 200 units when using in-stock tubes. A fully customized tube may require approximately 12,000 units.
The difference between these two quantities illustrates an important sourcing issue: a low formula MOQ does not necessarily mean a low packaging MOQ.
ZM LASHEE is suitable for brands that want to source lash serum alongside false lashes, cluster lashes, brow serum, packaging, and application tools from a lash-focused supplier.
Eyelash serum can be a strong private label product for beauty brands, lash studios, salons, spas, e-commerce sellers, and cosmetic retailers.
Before choosing a manufacturer, compare formula capability, MOQ, packaging support, sample process, production lead time, testing documents, claim support, and export experience. The right partner is not always the largest manufacturer, but the one that best fits your product direction, budget, quality requirements, and launch plan.
Yes. Many manufacturers offer ready-made private label eyelash serum formulas. This can help brands launch faster. However, if you want stronger differentiation, you may need custom formulation, unique packaging, or a clearer ingredient story.
Common eyelash serum ingredients may include peptides, biotin, panthenol, hyaluronic acid, amino acids, castor oil, botanical extracts, and vitamins. The best ingredient direction depends on your claim strategy, target market, and regulatory requirements.
Eyelash serum is commonly packaged in mascara-style tubes, brush applicator tubes, click pens, or small cosmetic tubes. Brands should also consider the retail carton, label design, applicator quality, and packaging compatibility with the formula.
In many markets, eyelash serums can be positioned as cosmetic products if claims and ingredients remain within cosmetic rules. However, certain lash growth claims or ingredients may create additional regulatory concerns. Always review the formula and claims for your target market before launch.
