If I wanted to order custom cosmetics in Central Asia today, Kazakhstan would be one of the first places I would look at.
It's not the busiest manufacturing base in the area, which is what makes it interesting. The local supplier pool is still pretty small, so buyers don't have to spend as much time sorting through hundreds of generic factories. Instead, they can focus on finding the few manufacturers that can really handle private label, contract manufacturing, or custom beauty development.
That being said, I want to make it clear from the start that Kazakhstan doesn't have a big publicly visible cosmetics OEM/ODM market like China, South Korea, or Poland do.
Some local businesses clearly offer contract manufacturing services, while others are better described as Kazakhstani manufacturers and producers of their own brands. These businesses should be checked out for private label opportunities.
If you want to find a real contract manufacturing partner in Kazakhstan, STM Cosmetics is one of the most obvious names on this list.
The company says that in Kazakhstan, it can make cosmetics under the customer's own brand, from development to production. I like that it doesn't sound like it's only for one type of product or one style of formula.
It seems more like a manufacturing partner who is ready to work with products of different levels of complexity and price, which is helpful if you are planning something bigger than just one stock item.
If I were making a list of the best private label or custom cosmetics brands in Kazakhstan, STM Cosmetics would be near the top.
Best for: brands that want to work with one of the most clearly positioned contract cosmetics manufacturers in Kazakhstan.
KazBAD is another company I would pay attention to because it sounds more like a contract manufacturing business than just a beauty brand that sells to consumers.
The company says it does contract manufacturing in Kazakhstan for food, drugs, and cosmetics. Its service structure includes filling, packaging, sachets, liquid and paste products, and other production support. To me, that makes it seem less like a beauty lab and more like a useful production partner for businesses that need help with structured manufacturing.
If the project is operationally driven and you need help not only with the formula side but also with filling, packing, and selling, I would definitely look into KazBAD.
Best for: businesses in Kazakhstan that want a contract manufacturer that focuses on service and can help with more than just packaging and production.
Telli Ondiris seems to be one of the most ambitious cosmetics manufacturing projects in Kazakhstan at the moment.
The company is listed in industry directories as a Kazakhstan-based provider of contract manufacturing for cosmetics, perfumes, and personal care products. Recent public posts about the company say that it is building a big new factory in the country.
There is also a recent claim that Telli Ondiris became the first cosmetics manufacturing facility in Kazakhstan to get GMP certification. If this is confirmed directly with the company during supplier qualification, it would be a big boost to their credibility.
If I wanted a newer, bigger partner instead of a small artisanal brand maker, this is the kind of company I would look at.
Best for: brands that want a modern contract manufacturer in Kazakhstan that can grow.
If your search starts with "Who in Kazakhstan can make cosmetics under my brand?" this is one of the leads that is most directly related.
The business logic of this candidate is what I like about them. It is clear that the goal is to help clients start their own cosmetics brand by providing contract production, packaging, and custom product development.
I would still check the operating company, factory setup, and product categories in detail before moving forward, but as a lead source, it fits very well with private label and custom beauty projects.
I wouldn't automatically put it above the bigger factories with well-known names, but I would definitely include it in an RFQ round.
Best for: buyers who want a private label lead from Kazakhstan that isn't as well-known as the big factory names.
If your product line is more focused on professional care, treatment-style cosmetics, or salon-adjacent products, you should check out SPA Store Kazakhstan.
It seems to be linked to contract production for a lot of different beauty categories, such as face, body, hair, brows, lips, and hand and foot care. That kind of category spread makes it more interesting than a single-product operator, especially if your brand plan is to build a wider range of beauty products instead of just one hero SKU.
The positioning also seems more like the professional-care side of the market than the basic mass retail beauty side.
I would see this as a good mid-tier lead for brands that want to look into custom production in Kazakhstan with a focus on treatment.
Best for: personal care projects for spas, salons, professionals, or a variety of categories.
Kazakhstan may not be the biggest cosmetics manufacturing market in terms of size, but that doesn't mean it should be ignored.
The Central Asia Beauty Expo says that Kazakhstan is slowly becoming a major business center for the beauty industry. Also, looking at the list of exhibitors shows that the domestic manufacturing sector—especially in skincare, natural cosmetics, fragrances, and private label services—is becoming more and more active, and its impact is getting bigger and bigger.
Of course, because of where Kazakhstan is and other things, it isn't always possible to fully realise a client's vision there. In these situations, you might want to look into manufacturers based outside of the country, like Xiran Skincare.
As a Chinese company that makes skin care products, we know how to turn your ideas into real products, whether you want to sell them in your own country or ship them to other countries.
